Site Analytics

There is no performance without measurement.

Every MightyHive campaign is built to be held accountable to your metrics. Whether you’re running display, search, remarketing, or a combination of all three, we tirelessly measure every interaction to help you refine your targeting and maximize the reach of your advertising dollar.

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Analyze visitor interaction across campaigns to optimize your site for any audience.

TRAFFIC | Compare performance across all traffic sources and understand how visitors are finding the site.

ACTIVITY | Patterns among user interactions relevant to product-specific details, on-site visitor flow, to time-to-purchase intelligence for multistep funnels enable better remarketing and structural decisions.

AUDIENCE | Analyzing trends among a website audience’s geography, device, and demographics, allows an advertiser to invest in tailoring engaging content for its target user.

ATTRIBUTION | Multiple Attribution models look at the entire funnel while tracking complex goals beyond just conversions.

 

Marketing needs speed. IT needs safety and security. Now you can have both.

Google Tag Manager seamlessly integrates into your current website, and allows marketing to deploy their own tags, update their own tracking, and create advanced rules to help segment visitors. Meanwhile, IT can rest assured that the asynchronous javascript won’t delay load times or compromise site security.

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Streamline and simplify website and mobile app tagging. Enabling full end-to-end control over adding website tags.

MANAGEMENT | You can manage multiple Floodlight tags in the same container or associate the same tag with multiple containers, rather than having to make manual changes to each page. Instead of rebuilding and deploying new binaries, you can use the Google Tag Manager interface to change configuration values (for example, timeout, ad position, game play dynamics) and turn on flag-enabled features in your mobile apps

IMPLEMENTATION | Instead of having to send tags to Google Tag Manager administrators over email, you can make your updates and submit the tags automatically through the trafficking UI, complete with implementation instructions. You’ll be able to see when your tags have been approved and are live without having to go through the advertiser’s codebase. custom tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a web developer, and allows you to quickly deploy new features or content onto your site.

SOPHISTICATION | Add events, goals, and remarketing tags without making changes to the code (no more waiting on engineering to deploy changes) retarget multiple groups of viewers who visit a number of different URLs (10+) on your website with different ads? Example: You want to group your pixel and ad strategy into confirmation page, checkout abandon page, product page, landing page and search page viewers.

SPEED | Containers execute asynchronously, meaning that they don’t block other elements from rendering on a page. Your pages are likely to load more quickly, since a slow loading tag won’t block other tracking tags.