In 2012, a group of advertising experts came together with a goal: fix online advertising. After spending years working with some of the biggest advertisers in the world, they realized that people had grown frustrated with ads. But they believed that the problem isn’t that people dislike ads in general. They dislike the specific ads they’re seeing.
Advertising is the fundamental way companies communicate with their audiences. One of our guiding principles at MightyHive is that online ads should hold the same weight as an in-person interaction. For this to happen, they need to be coordinated across all channels, instantly responsive, and created for each individual. We’re doing this using first-party data to power campaigns - the data your company already owns. This means you can create sustainable strategies rather than temporary solutions that only last as long as it takes your competition to catch up.
An influential figure in advertising technology, Peter has worked with the world’s largest advertisers on improving marketing strategies across every industry vertical. He has held senior positions in product management, sales, and business development at Google and Yahoo!. Peter earned his undergraduate degree in Biomechanical Engineering at the University of California, Berkeley and his MBA from the Wharton School of the University of Pennsylvania. In addition to his professional duties at MightyHive, he serves on the board of the Center for Investigative Reporting.
Chris is a respected leader in both finance & accounting and internet advertising & marketing. This landed him key positions at Yahoo! including Controllership Chief of Staff and Director of Targeting Operations. He was responsible for the Dapper, 5to1, and Interclick acquisition integrations. Chris received his BS Computer Engineering from Lehigh University and his MBA from the Wharton School of the University of Pennsylvania.
Lexi is an expert at harnessing large and complex data sets – the kind that accumulate in corporate systems but are normally left untapped. He led the team that designed Salesforce.com’s next-generation big data storage and processing engine as the company’s Senior Product Manager for Large Data Volume and Big Data. Lexi earned his BA in Computer Science at UC Berkeley.
Current: Strategic Advisor
Former: CMO Walmart
Current: Strategic Advisor and Investor
Former: COO SAP
Current: Co-founder of BitYota
Former: VP Engineering Yahoo!
Current: Managing Partner, Alchemist Accelerator