Case Study: Dynamic Creative Boosts Conversions for ShopYamaha.com

MightyHive developed a suite of dynamic creatives and a more refined prospecting and re-targeting strategy. This resulted in a 5x increase in conversions and a 94% decrease in CPA.

Getting to Data-Driven Personalization

Consumers are demanding a more personalized ad experience. Yet, according to a recent Ascend2 study, 63% of marketers named data-driven personalization as the most difficult online tactic to execute.

However, successful data-driven marketing is especially important for retailers looking to increase conversions through targeted marketing campaigns.

Source: eMarketer

While important, many marketers don’t have resources to develop the necessary creatives or the right tools to optimize targeting based on customer data.

When ShopYamaha.com approached MightyHive for help solving this challenge, MightyHive used a combination of dynamic creative and a fine-tuned targeting strategy. MightyHive helped ShopYamaha.com streamline its creative strategy and optimize their programmatic execution.

Site Conversions Increase 5x

With only a handful of conversions recorded—and the holidays quickly approaching—ShopYamaha.com enlisted MightyHive’s help to improve their digital strategy. After evaluating the ShopYamaha.com existing assets and resources, MightyHive developed a suite of dynamic creatives and a more refined prospecting and re-targeting strategy that resulted in a 5x increase in conversions and a 94% decrease in CPA.

With MightyHive’s guidance, ShopYamaha.com was able to shape a successful personalized digital marketing strategy, resulting in the highest performance the retailer had ever seen.

Dynamic Creative, Optimized By Data

“I feel a greater sense of partnership with MightyHive. Your team does an excellent job of trying to understand Yamaha’s goals and keep the conversation going. Working with MightyHive has helped Yamaha’s Customer Support Group take our digital advertising to a new level.”

– Ken Inamori, ShopYamaha.com

MightyHive was able to reduce the ShopYamaha.com creative requirements from 15 sets of static creative to a suite of dynamic creative shells with messaging that could be easily adjusted.

In addition to building dynamic creative that saved the team time and money, MightyHive worked with the brand team to identify and target new, in-market prospects and implemented Floodlight Tags for improved remarketing. As a result, ShopYamaha.com was able to utilize customer insights collected from their website to personalize messaging. 

Read the Full Case Study

Want to read the full results of our partnership with ShopYamaha.com? Download your copy here.

Dynamic Creative Boosts Conversions
for ShopYamaha.com

(click to read the full case study)

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