Category: Awards and Recognition

Bayer and Sprint Honored at 2020 AdExchanger Awards


Two MightyHive Clients Recognized for In-Housing Execution

MightyHive is thrilled to congratulate our fantastic clients, Bayer and Sprint, who were both honored in the category of “Best In-House Media Operation” at the recent 2020 AdExchanger Awards. MightyHive proudly partnered with both companies to help design and build their in-house media operations, resulting in improved flexibility, control, and efficiency.

Each year, a community of leading marketers, publishers, technology platforms, and service providers collectively identify the companies and individuals making the largest positive impact on marketing and ad tech. This year’s results are in: Bayer was selected as the Best In-House Media Operation winner. Additionally, in the same category, Sprint was selected as one of just a handful of finalists.

Bayer’s Path to Self Sufficiency

Two years ago, Bayer decided it would bring its digital media planning, buying, and media analytics in-house in order to increase performance through data ownership, media efficiency, and transparency. Ultimately, Bayer’s goal was to make digital expertise the cultural norm and use data analytics to inform decision-making and optimization throughout the entire organization.

In 2018, MightyHive assumed interim management of the pharma giant’s digital campaigns and technologies across 15 brands while Bayer tapped MightyHive’s digital expertise to set processes and frameworks for efficiency at scale. MightyHive also assisted Bayer with sourcing talent and implementing a staggered transition to plan provide support as Bayer worked towards self-sufficiency.

Our two-year vision is truly taking shape through cost-savings, better informed decision-making, and quicker go-to-market strategies. MightyHive helped make this vision a reality by bringing us closer to our data, eliminating unnecessary fees and costs, and building a blueprint for Bayer to bring many of our media planning and buying functions in-house.

– Josh Palau, VP Media Strategy & Platforms, Bayer

As Bayer took operations in-house, the company experienced a 35% increase in media effectiveness. And after just ten months, the in-house model allowed Bayer to increase working media, targeted impressions, category reach, and ultimately ROI. By the end of 2020, Bayer’s in house media team will operate as a wholly independent and self-sufficient team. 

In-Housing Brings Double-Digit
Efficiency Gains to Bayer

(click to read the full case study)

Sprint Case Study

Sprint: Paving the Path to Control

For Sprint it was all about achieving exponential performance improvement. To do this, the telecom giant made transparency, minimizing ad fraud, multi-touch attribution, and first-party data control top priorities. MightyHive helped Sprint gather new insights gained from data analytics and its vast collection of first party data. Sprint adapted its programmatic media strategy to better align with actual customer behavior instead of a predefined standard media approach. This realigned digital strategy, along with a best in class in-house team, resulted in exponential performance improvement.

MightyHive’s deep programmatic expertise and advisory capabilities made them an easy choice. They’ve helped us gain the control, insights, and flexibility to be able to better meet the needs of our customers and our business as a whole. Our partnership has been instrumental to Sprint’s digital transformation and has far exceeded our expectations.

– Rob Roy, Chief Digital Officer, Sprint

MightyHive Helps Sprint
Shine a Light and Take Control

(click to read the full case study)

Sprint Case Study

MightHive congratulates both of our great clients and we look forward to more successful collaborations in the future.

To learn more about in-housing, please contact

MightyHive Named Top AUNZ Google Marketing Platform Partner Second Year in a Row

MightyHive is thrilled to have been named the top Australia / New Zealand (AUNZ) Google Marketing Platform (GMP) Partner for 2019, winning the honor for the second year in a row. In the midst of a rapidly growing AUNZ market and a growing ecosystem of AUNZ GMP Partners, we’re proud that our dedication to client success and unsurpassed Google Marketing Platform expertise continues to set us apart.

The MightyHive AUNZ offices across Sydney, Melbourne, and Auckland (contact us here) offer full-stack GMP expertise, support, and managed services across the full stack of GMP tools including Display & Video 360, Campaign Manager, Google Analytics 360, Search Ads 360, and Google Tag Manager. According to eMarketer, digital ad spending in Australia is expected to grow by over 23% through 2023, so MightyHive is committed to providing locally-based, comprehensive programmatic advertising and analytics solutions.

MightyHive is the top Google Marketing Platform Partner for AUNZ, providing full-stack expertise across Display & Video 360, Campaign Manager, Google Analytics 360, Search Ads 360, and Google Tag Manager.

The Asia-Pacific region is expected to account for over 40% of worldwide ad spend growth this year, and nearly half of MightyHive offices are in the greater Asia-Pacific region. While we’re proud to be named Partner of the Year for AUNZ, we’re excited to support the success of brands across the Asia-Pacific region and global brands in need of local-market APAC expertise. Most recently, we announced the MightyHive’s expansion to South Korea, adding a strong team and deep analytics expertise for South Korea and APAC brands.

Marketers looking for expert Google Marketing Platform support in Australia, New Zealand, or across the Asia-Pacific region can learn more about MightyHive capabilities here and then contact us to get started.

Press Release: MightyHive’s Sasha Schmitz Recognized in Ad Age’s Women to Watch Europe

Sasha SchmitzSAN FRANCISCO, May 28, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced that Sasha Schmitz, managing director for the EMEA region, has been named an Ad Age Woman to Watch Europe 2019. The prestigious list honors groundbreakers, forward thinkers, and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

Schmitz is responsible for scaling the company’s business across Europe. In just two years, she grew the MightyHive EMEA team from three women in a co-working space in London to a 30-person team, with offices in London, Stockholm, Paris and Milan — with more offices in Europe and the Middle East to come. Under her leadership, MightyHive’s European revenue grew by triple-digit percentages in 2018, while maintaining a 100 percent retention rate across the entire region.

Schmitz has been instrumental in developing partnerships in Europe that enable better connections between media, creative and technology, resulting in better experiences for advertisers and consumers. Her programmatic expertise and deep understanding of client management have been key in securing MightyHive’s marquee European clients, who still remain on their roster today.

In 2019, Schmitz will continue to build the relationship between creative agency MediaMonks and MightyHive following the company’s 2018 merger with Sir Martin Sorrell’s S4 Capital, informing how the companies under the S4 Capital umbrella align offerings to better benefit clients.

“Having seen Sasha in action over the past few months, I am certain that Ad Age made the right decision,” said Sir Martin Sorrell, Executive Chairman of S4 Capital. “I look forward to seeing S4 Capital develop more talent like Sasha to lead the industry into the new era.”

“Sasha is an excellent example of a new breed of digital marketers, savvy across the board in technology, media and general business acumen. We made a bet on her talent and ambition to lead our entry into Europe, and the results have exceeded our expectations,” said MightyHive CEO Pete Kim. “Her leadership of the European region has been critical for our overall business growth. We are thrilled that one of our most valued leaders is receiving this well-deserved recognition.”

Schmitz added, “I am honored to be recognized by Ad Age, alongside many other outstanding women. Leadership to me is about building an inclusive culture and uniting teams across different cultural backgrounds, all while scaling the company’s business. Throughout the journey, I feel it has been critical to empower teams with strategic clarity and a collaborative structure to develop their strengths and equip them with the confidence to nurture business relationships of their own.”

To see the full list of Ad Age Women to Watch Europe 2019 honorees, please click here.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Cassady Nordeen
Blast PR for MightyHive

AdExchanger Awards: Best Programmatic Consultancy

MightyHive for the AdExchanger Awards Win

This year’s inaugural AdExchanger Awards recognizes the strongest marketing and media achievements in the industry. AdExchanger’s community of marketers, publishers, technology platforms, service providers, and others came together to identify the companies and individuals who are making a major impact on marketing and ad tech. And we’re thrilled to announce that MightyHive is a finalist for “Best Programmatic Consultancy!” The winners will be announced at a Gala celebration on Monday, April 29, immediately following Programmatic I/O Day 1.

awards badge

MightyHive’s combination of full transparency, technical expertise, and exceptional service has set the bar for consultancies in the programmatic and data transformation space. As one of the first companies working with marketers to bring their programmatic operations in-house, MightyHive is now one of the most experienced and skillful consultancies in the space.

“We broke the mold, building a model that gives marketers more control within their organization, instead of assuming expertise can only live with a service provider or agency. We apply the same philosophy to our internal teams, hiring fresh talent and training them in-house to be programmatic experts. This method allows us to build creative solutions to complex ad tech and operational challenges, which means exceptional results for our clients.”

– Tyler Pietz, VP Global Consulting, MightyHive

Speaking of Our Clients…  

We extend our warmest congratulations to our clients: Bayer, recognized for “Best In-House Media Operation,” and Sprint, a finalist in the “Best Use Of Programmatic Technology By A Marketer” category. We are proud to work with best-in-class marketers to help them take control of their programmatic operations.   

Where to Find Us

MightyHive is the title sponsor of AdExchanger’s Programmatic I/O San Francisco. Catch MightyHive CEO, Pete Kim and Wesley ter Haar, Founder & COO, MediaMonks, on the Plenary Program stage to address The Fusion Of Creative, Media And Tech.

Don’t be shy! Stop by the MightyHive table to learn more about how we’re helping leading brands take control, or contact to set up a meeting. You’ll also find us unwinding over cocktails as we host the Programmatic I/O Welcome Party on Day 1 and Day 2 Happy Hour. If you’re a night owl, join us for our post-gala AdExchanger Awards After Party.

Interested in In-Housing?

Request your invitation to the MightyHive In-House Alliance Dinner on April 30, 2019 to discuss all things in-housing with your fellow marketers. We’ll hear from Belinda Smith, Global Head of Media, EA, about one of the biggest challenges facing in-house marketers: talent — how to hire, how to retain, and how to organize your team to take control and fast-track results. Participation is complimentary for qualified senior marketers.

Event: Programmatic I/O in San Francisco

Join MightyHive at AdExchanger’s Programmatic I/O San Francisco, the largest industry conference focused on programmatic media and marketing where MightyHive is the title sponsor.

MightyHive CEO, Pete Kim will address The Fusion Of Creative, Media And Tech on the Plenary Program stage. Be sure to add his session to your calendar!

The Fusion Of Creative, Media And Tech

April 30, 2019 | 9:45 AM PST

Digital disruption has upended traditional models in the media world and triggered a reimagining of how marketers connect with customers. Pete Kim, co-founder and CEO of MightyHive, will discuss the barriers that are holding marketers back from delivering great experiences, lay out a vision of how media and creative will come together, and propose a new model for marketers seeking to connect with customers in an era that demands relevance and responsiveness.

Add to Calendar: GoogleiCal

We’re also thrilled to announce that we’ve been named an AdExchanger Awards finalist for “Best Programmatic Consulting Or Advisory Firm!” The AdExchanger Awards recognize the strongest achievements in the past year by leaders in the marketing and media industries. Congratulations to our client Sprint, a finalist for “Best Use Of Programmatic Technology By A Marketer.”

An In-Housing Deep Dive

Interested in making the most of your trip to San Francisco for Programmatic I/O? Request your invitation to the MightyHive In-House Alliance Dinner on April 30, 2019 at Birdsong to discuss all things in-housing. We’ll be chatting with Belinda Smith, Global Head of Media, EA, about one of the biggest challenges facing in-house marketers: talent — how to hire, how to retain, and how to organize your team to take control and fast-track results. Participation is complimentary for qualified senior marketers. 

MightyHive Named to Built In NYC’s Best Midsize Companies to Work For in NYC in 2019 List


We are thrilled to announce that MightyHive has been named to Built In NYC’s Best Midsize Companies to Work For in in NYC in 2019 List. Our team and culture are the secret sauce of our success as a company. We have worked hard to build a culture of transparency, collaboration, and ownership and we are excited to be recognized for the amazing work environment we have built in New York and across the globe.


mightyhive named to best midsize company to work for ranking image



We’re hiring. Big time. To join our amazing team in New York, visit our careers page to see our current openings and apply. You can also visit our Glassdoor to see what MightyHiver’s are saying about working here.

Want to meet the team? Join us at our New York office on Thursday, January 17 at 6:00 PM for a deep dive into attribution models over pizza and drinks.

MightyHive Named to San Francisco Business Times Fast 100 List

MightyHive is excited to announce that we have been named to the San Franciso Business Times Fast 100 as one of the Bay Area’s fastest-growing companies for the second year in a row. With 364.2% two-year growth, MightyHive ranks #19 on the list of fastest-growing companies.

We are proud to be featured alongside a list of other Bay Area leaders and credit the hard work of the entire MighytHive team to our success and growth. As MightyHive CEO, Pete Kim commented:

“We are incredibly proud of the work that the MightyHive has done to help marketers take control of their digital transformation. It’s truly our people who are driving our exponential growth and without our dedicated, talented team of programmatic experts, we would not be where we are today.”

MightyHive is currently hiring for a variety of roles across the globe. To join our fast-growing team of rockstars. Please visit our careers page.