Category: News and Press

Australian Analytics Leader Lens10 Announces Intent to Merge with MightyHive

Today, MightyHive is thrilled to announce that Lens10, the leading Australian digital analytics consultancy specializing in digital strategy, analytics strategy, data visualization, dashboarding, and data integration, intends to merge with MightyHive. The deal, which is subject to regulatory approval, builds on S4Capital’s existing analytics expertise and expands MightyHive’s steady growth in the Asia-Pacific region. 

Asia-Pacific is consistently one of the world’s fastest-growing economic regions. According to Deloitte’s APAC 2019 Global Cost Survey, data and analytics are expected to be the most actively implemented technology sectors through 2021 as companies reach digital maturity and COVID-19 accelerates digital transformation trends. The proposed merger addresses an immediate need for marketers in the region and globally, over 65% of whom reported plans to increase analytics investments in the next year (2020 Global State of Enterprise Analytics).

Lens10, founded in 2010, has offices in Melbourne and Sydney. Today, the company helps clients optimize the performance of their digital assets and channels, supporting business success through data-driven decision making. Clients include Australian Ballet, CottonOn, Seek, National Rugby League, and ME Bank. 

Michelle McGrath, CEO, Lens10 Dean Gingell, Director and Strategy Principal, Lens10 Robin Jowett, Director, Lens10
Michelle McGrath
CEO
Lens10
Dean Gingell
Director and Strategy Principal
Lens10
Robin Jowett
Director and CTO
Lens10

Led by founder and former telecommunications executive Michelle McGrath, ecommerce strategist Dean Gingell, and experienced chief technology officer Robin Jowett, Lens10 holds multiple analytics partner certifications. The company is an authorized Google Cloud Partner and a Sales, Service and Technology Partner for Google Marketing Platform, certified specifically for Google Analytics, Tag Manager, Optimize, and DataStudio.

Additionally, Lens10 has been recognized as an Adobe Solution Partner, specializing in Adobe Analytics for Asia Pacific. Their deep expertise across multiple analytics platforms enables them to provide holistic data solutions for enterprises in Australia, and now globally.

Building Momentum in Data and Analytics

S4Capital Logo MightyHive Logo Lens10 Logo

Lens10’s intended merger with MightyHive would enable both companies to meet the rapidly growing demand for data and analytics expertise in Asia-Pacific and globally. 

The move will expand MightyHive’s advanced data and analytics practice with an elite group of experts to solve complicated client challenges. Already recognized as Google AUNZ Partner of the Year two years in a row, MightyHive will deepen an already formidable talent bench to become the leading Google Analytics partner in the region. 

The Lens10 team provides expertise in designing sophisticated attribution models and optimization strategies for more mature analytics clients, and once the deal is final, will be positioned to offer a larger suite of global solutions to its clients and integrated services through S4Capital.

MightyHive: Helping Marketers Embrace Change

As companies revisit digital and data strategies to meet new consumer expectations as a result of the COVID-19 pandemic, savvy marketers are realizing that a user-centric, omni-channel strategy is crucial to maintain a competitive edge. Together, upon deal completion, MightyHive and Lens10 will help forward-thinking companies more effectively collect, organize, analyze, and activate data sources for the best possible results and return on investment. 

MightyHive, reinforced by mergers in the UK, South Korea, and Latin America, is well-positioned to help marketers fortify their digital strategies in preparation for an economic recovery, and now intends to broaden its expertise in this area by onboarding the exceptional talent at Lens10. As marketers accelerate digital transformation plans, MightyHive strives to help clients quickly and efficiently stand up solutions that will leave them stronger and more prepared than their competitors.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To learn more, contact us.

MightyHive Merges with Digodat

¡Bienvenida, Digodat!: Digodat Merges with MightyHive

Today, we are excited to announce that Digodat, the leading Argentina-based analytics consultancy specializing in data visualization, data insights, predictive modelling, and data engineering, will join MightyHive and the S4Capital family. This merger expands MightyHive’s data and analytics practice in Latin America, providing new and existing clients with consulting and hands-on-keyboard expertise in a rapidly-growing market. 

eMarketer predicts that digital ad spend in Latin America will grow significantly in the coming years, particularly with global factors accelerating digital transformation trends. With COVID-19 demonstrating the importance of digital-readiness for many companies, data has become a foundational element for companies seeking to grow or maintain a competitive edge.

Digodat, founded in 2015, has offices in Buenos Aires, Mexico City, Bogotá, and Santiago. Today, the company uses data to create insightful attribution and first-party data strategies for clients such as Telecom Argentina, Banco Galicia, Frávega, BBVA, Grupo Falabella, Grupo Clarin, Grupo Salinas.

Founded by former Google trainer Alan Daitch and computer scientist Mauro Giordano, Digodat is a certified sales partner for Google Analytics 360, Google Optimize 360, Google Tag Manager, Google Data Studio, and Google Cloud Platform, and a Looker consulting partner. In addition to platform expertise, Digodat has a suite of proprietary software to create even better solutions for clients, including Clickodat, a tool to implement Google Analytics with no coding required.

Alan Daitch CEO Digodat Mauro Giordano Chief Technology Officer Digodat
Alan Daitch
CEO
Digodat
Mauro Giordano
CTO
Digodat

Expanding Our Global Talent Bench in Data and Analytics

Digodat’s merger with MightyHive enables both companies to meet the rapidly growing demand for data and analytics expertise in the Americas and globally, and creates an unrivaled partner for modern data-driven marketers.

Together, MightyHive and Digodat will harness a powerful talent bench to solve digital marketing challenges for some of the biggest brands in the world. With the merger, MightyHive expands its presence to new cities and adds scaled analytics capabilities in Latin America. Digodat is now positioned to offer global capabilities to its clients, broader career options for employees, and integrated services through S4Capital.

S4Capital Logo MightyHive Logo Digodat Logo

MightyHive: Helping Marketers Rise to Unprecedented Challenges

As the world copes with the effects of COVID-19 and prepares for an economic recovery, many marketers are realizing that data that might have been “good enough” before is no longer useful or is too slow to provide information because consumer behavior has changed so dramatically. 

MightyHive, bolstered by the tremendous talent at Digodat and analytics experts all over the world, is poised to help marketers evaluate and take control of their data. As marketers adapt to a massive upheaval to “business as usual,” our hope is to help them emerge stronger and more resilient than ever.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To find out more about MightyHive’s analytics capabilities or how MightyHive can help you take control of your data, please contact us.


¡Bienvenida, Digodat!: Digodat se Fusiona con MightyHive

Hoy, nos complace anunciar que Digodat, la consultora de análisis líder en Argentina especializada en visualización de datos, perspectivas derivadas de datos, modelado predictivo e ingeniería de datos, se unirá a MightyHive y la familia S4Capital. Esta fusión amplía la práctica de datos y análisis de MightyHive en América Latina, proporcionando a los clientes nuevos y existentes consultoría y experiencia práctica en un mercado en rápido crecimiento.

eMarketer predice queel gasto en publicidad digital en América Latina crecerá significativamente en los próximos años, particularmente con factores globales que aceleran las tendencias de transformación digital. COVID-19 ha demostrado la importancia de la preparación digital para muchas empresas, y los datos se han convertido en un elemento fundamental para las empresas que desean incrementar o mantener su ventaja competitiva.

Digodat, fundada en 2015, tiene oficinas en Buenos Aires, Ciudad de México, Bogotá y Santiago. Hoy en día, la compañía utiliza datos para crear atribuciones derivadas de datos y estrategias de datos de primera mano para clientes como Telecom Argentina, Banco Galicia, Frávega, BBVA, Grupo Falabella, Grupo Clarín, y Grupo Salinas.

Digodat, fundada por el excapacitador de GoogleAlan Daitch y el licenciado en informática Mauro Giordano, es un socio de ventas certificado para Google Analytics 360, Google Optimize 360, Google Tag Manager, Google Data Studio y Google Cloud Platform, y un socio de consultoría Looker. Además de la experiencia en plataformas, Digodat tiene un conjunto de software patentado para crear soluciones aún mejores para los clientes, lo que incluye Clickodat, una herramienta para implementar Google Analytics sin necesidad de codificación.

Alan Daitch CEO Digodat Mauro Giordano Chief Technology Officer Digodat
Alan Daitch
CEO
Digodat
Mauro Giordano
CTO
Digodat

Expandimos Nuestro Banco Global de Talentos en Datos y Análisis

La fusión de Digodat con MightyHive permite a ambas compañías satisfacer la creciente demanda de datos y conocimiento especializado en análisis en las Américas y en todo el mundo, y crea un socio incomparable para los especialistas en marketing modernos que se orientan por datos.

Juntos, MightyHive y Digodat aprovecharán un poderoso banco de talentos para resolver los desafíos de marketing digital para algunas de las marcas más grandes del mundo. Con la fusión, MightyHive expande su presencia a nuevas ciudades y agrega capacidades analíticas a escala en América Latina. Digodat ahora está posicionada para ofrecer capacidades globales a sus clientes, opciones de carrera más amplias a los empleados y servicios integrados a través de S4Capital.

S4Capital Logo MightyHive Logo Digodat Logo

MightyHive: Ayudamos a los Especialistas en Marketing a Enfrentar Desafíos sin Precedentes

A medida que el mundo hace frente a los efectos del COVID-19 y se prepara para una recuperación económica, muchos especialistas en marketing se están dando cuenta de que los datos que anteriormente hubieran sido “suficientemente buenos” ya no son útiles o son demasiado lentos para proporcionar información, porque el comportamiento del consumidor ha cambiado drásticamente.

MightyHive, respaldada por el enorme talento de Digodat y de expertos en análisis de todo el mundo, está lista para ayudar a los especialistas en marketing a evaluar y tomar el control de sus datos. A medida que los especialistas en marketing se adaptan a un trastorno total de “la actividad comercial habitual”, tenemos la esperanza de ayudarlos a emerger más fuertes y resistentes que nunca.

En Diciembre de 2018, MightyHive se fusionó con S4Capital, una compañía de servicios de publicidad y marketing de la nueva era establecida por Sir Martin Sorrell. La estrategia de S4Capital es crear una oferta de servicios de publicidad y marketing puramente digital mediante la integración de empresas líderes en tres áreas: datos de primera mano, contenido digital, planificación y compra de medios digitales.

Para obtener más información, póngase en contacto con nosotros.

WEBINAR: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”

A Programmatic Buyer’s Look at the “Unknown Delta”

Recently the Incorporated Society of British Advertisers (ISBA) set out to shine a light on the programmatic advertising supply chain, but despite exhaustive efforts to map and attribute every advertising dollar, the subsequent report could not account for a sizable fraction of digital advertising budgets. This “unknown delta,” as the ISBA calls it, is associated with causes ranging from fraud to inventory reselling. But regardless of the reasons, the ISBA report exposes a complex system that lacks transparency.

“[The unknown delta] is not meant to be assumed as fraud….This is important for anyone who is thoughtfully assessing this study; the unknowns can ideally become knowns.”

– Rachel Adams, Head of Media Activation US, MightyHive

The ISBA report is the focus of the latest episode of Live with MightyHive and features Rachel Adams, Head of Media Activation, MightyHive US. Adams brings years of agency buying experience and countless hours working with MightyHive clients on in-housing strategies and implementation. Together with Senior Director of Marketing Myles Younger, the two cover some of the report’s findings and strategies for optimizing the digital advertising supply chain and improving transparency.

This episode of “Live with MightyHive covers: 

  • Findings from the ISBA report
  • The advantages of simplifying your supply chain
  • The increasingly important role of transparency

Get the Video

Watch Episode 3: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”, and view the slides below.

Subscribe to Live with MightyHive to hear about all of our upcoming webinar-workshops. And if there’s a topic you’re interested in, email us at live@mightyhive.com.

And check out MightyHive CEO Pete Kim’s thoughts on the ISBA report here: Marketers Deserve Better.

MightyHive Welcomes ConversionWorks and MightyHive Korea

Data is one of the three pillars of S4Capital, and we believe that data is the bridge between media and creative services. According to The CMO Survey in August 2019, only 40% of marketers today have the quantitative tools to demonstrate marketing’s impact on company performance.

Over the next three years, CMOs expect to grow their investments in marketing analytics by 61%. MightyHive’s analytics practice has been growing rapidly as clients aim to use first-party data to paint a clearer picture of the customer journey.

Today, we are excited to announce the acceleration of MightyHive’s analytics capabilities with the addition of two respected firms in the UK and Korea — ConversionWorks and MightyHive Korea.

ConversionWorks and MightyHive Korea Logos

ConversionWorks: Europe’s Leading Analytics Agency

ConversionWorks is a London-based award-winning digital analytics, biddable media and data science consultancy. With founder and managing director Russell Sutton at the helm, ConversionWorks partners with companies such as Boots, Diageo, Schuh, giffgaff and Wiggle to help them gather first-party data, curate audiences, predict behaviors and target them with focused creative with the goal of driving increased conversions. The company was recognized as Analytics Agency of the Year 2018 by The Drum.

Russell Sutton Headshot

Russell Sutton, Founder and Managing Director, ConversionWorks

Advertisers will spend £14.73 billion ($19.64 billion) on digital ad formats this year, an 11.2% increase over 2018. With total media ad spend up by just 6.8% in 2019, it’s clear that digital is driving the UK’s ad industry. (Source: eMarketer). With the complications brought about by digital privacy regulation and technology changes, marketers in EMEA need experts now more than ever to help them adapt to new standards to remain compliant and also gain valuable insights they need to grow.

MightyHive Korea: Analytics Partner to the Largest Marketers in the World

One of the most substantial developments of the past couple decades has been Asia’s integration into global trade, talent, and innovation. In the coming decades, Asia’s economies will go from participating in these flows to determining their shape and direction. Indeed, in many areas — from the internet to trade and luxury goods — they already are. The question is no longer how quickly Asia will rise; it’s how Asia will lead.

Almost 50% of MightyHive’s offices are in Asia, and it’s fitting that our first acquisition in the APAC region is in the critical market of South Korea. Some of the largest, most innovative marketers in the world—Samsung, LG, and Hyundai—live here, and need help with their digital transformation efforts. 

MightyHive Korea is a data and analytics consultancy led by Sun-Young Kim, a widely recognized expert in analytics, social media ROI measurement, and social CRM in South Korea, along with Dong Hee Lee, Chief Revenue Officer, and Mark Park, Director. Established in 2016, MightyHive Korea have helped clients such as Samsung, Adidas Korea, and SKT with analytics consulting and platform implementation. 

Sun-Young Kim and the MightyHive Korea Team

Sun-Young Kim, Country Manager, MightyHive Korea and the MightyHive Korea Team

What’s Next for MightyHive, ConversionWorks, and MightyHive Korea?

ConversionWorks will become part of the MightyHive brand and work closely with MightyHive regional leadership to offer even more analytics expertise to clients. Today, MightyHive is nearly 350 people around the world, and, with MediaMonks and S4Capital, now total over 1,800 strong. The growth that has happened over the past year has been remarkable, and we’re looking forward to adding more fuel to the rocket ship and creating more value for clients.

To find out more about MightyHive’s analytics capabilities or how MightyHive can help you take control of your data, please contact questions@mightyhive.com.


MightyHive에 합류하는 ConversionWorks & MightyHive Korea

데이터는 S4Capital에 있어 3대 기둥 중 하나로, 우리는 데이터가 미디어와 광고 서비스 사이를 잇는 다리라고 믿습니다. 2019년 8월 CMO 설문조사에 따르면 오늘날 회사 실적에 미치는 마케팅 효과를 설명하는 정량적 도구를 보유한 마케터가 40%에 불과하며, 향후 3년 동안 마케팅 분석에 관한 투자는 61% 더 커질 것으로CMO는 예상하고 있습니다. 자사 데이터를 사용하여 고객 여정에 대한 보다 명확한 그림을 그리는 것이 고객사들의 목표이듯이 MightyHive의 분석 관행도 이에 맞게 급속히 성장하고 있습니다.

오늘 영국과 한국에서 존경 받는 두 회사인 ConversionWorks와 MightyHive Korea이 MightyHive에 합류하면서 이제 회사의 분석 능력을 가속화한다는 소식을 기쁘게 발표합니다.

ConversionWorks and MightyHive Korea Logos

ConversionWorks : 유럽 선도 분석 대행사

ConversionWorks는 수상 경력이 있는 디지털 분석 및 입찰 가능한 미디어, 데이터 과학 컨설팅 회사로서 런던에 본사가 있습니다. Russell Sutton (설립자겸, 상무이사)이 이끄는 ConversionWorks는 Boots, Diageo, Schuh, giffgaff, Wiggle과 같은 회사들과 파트너쉽을 맺고, 자사 데이터의 수집, 잠재고객 선별, 행동 예측은 물론, 전환수 증가를 유도하는 광고 소재에 초점을 맞추어 타겟팅하도록 돕습니다. 회사는 The Drum이 선정한 2018년 올해의 분석 대행사로 인정 받았습니다.

Russell Sutton Headshot

Russell Sutton, Founder and Managing Director, ConversionWorks

광고주들은 올해 디지털 광고 형식에 2018년 대비 11.2%가 증가된 147.3억 파운드 (약 196.4억 달러)를 지출할 예정입니다. 2019년 현재까지 총 미디어 광고 지출이 6.8%인 것을 보면 디지털이 영국의 광고 업계를 주도하고 있음이 분명합니다. (출처 : eMarketer). 디지털 개인정보 관련 규제 및 기술 변경이 가져온 복잡한 문제로 인해 유럽 및 중동·아프리카 지역의 마케터들은 새로운 표준에 적응하고 규제 준수를 유지하면서 성장에 필요한 귀중한 통찰력을 얻는 데 도움을 줄 수 있는 전문가가 그 어느 때보다 절실히 필요합니다.

MightyHive Korea: 세계 최대 마케터들과 함께하는 분석 파트너

지난 이십 년간 가장 큰 발전 중 하나는 아시아가 이룬 글로벌 거래, 인재, 혁신에서의 통합이었습니다. 앞으로 수십 년 동안 아시아의 경제는 이러한 흐름에 동참하는 것에서부터 형태와 방향의 결정으로 계속 나아갈 것입니다. 실제로, 인터넷부터 거래와 명품에 이르는 많은 분야에서 이미 진행되고 있습니다. 문제는 더 이상 아시아가 얼마나 빨리 성장하는 하느냐가 아닌, 아시아가 어떻게 주도할 것인가에 있습니다. 거의 50%에 달하는 MightyHive 사무소가 아시아에 있고, 아시아·태평양 지역에서의 첫 인수가 절대적으로 중요한 시장인 한국인 것은 당연합니다. 삼성, LG, 현대 등 세계에서 가장 크고 혁신적인 마케터들이 살고 있는 한국은 디지털 변환에 대한 노력에 도움이 필요합니다.

MightyHive Korea은 한국에 대한 디지털 분석, 소셜 미디어 분석, CRM 분석 분야의 전문가로 널리 알려진 김선영 대표를 선두로, 이동희 최고매출책임자 및 박마가 이사가 함께하는 데이터 및 분석 컨설팅 회사입니다. 2016년에 설립된 MightyHive Korea은 삼성, 아디다스 코리아, SKT와 같은 고객사로 분석 컨설팅 및 플랫폼 구현을 지원하고 있습니다.

Sun-Young Kim and the MightyHive Korea Team

Sun-Young Kim, Country Manager, MightyHive Korea and the MightyHive Korea Team

MightyHive, ConversionWorks, MightyHive Korea의 다음 행로는?

ConversionWorks와 MightyHive Korea 는 MightyHive 브랜드의 일부가 되어 MightyHive의 지역 리더와 긴밀히 협력하면서 고객사로 보다 풍부한 분석 기반의 전문 지식을 제공하게 됩니다. 오늘날 전 세계에 걸쳐 약 350명에 이르는MightyHive는 MediaMonks와 S4Capital을 합치면 이제 총 1,800명이 넘습니다. 지난 몇 해 동안 이룬 성장은 과히 경이적이며, 이제 우리는 로켓선에 더 많은 연료를 채워 넣고 더 많은 가치를 고객사로 창출할 수 있게 되기를 기대합니다.

Digiday: ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Read the full article on Digiday.

As Bayer moves towards their goal of in-housing all digital media by the end of 2020, Josh Palau, VP of Media Strategy and Platforms spoke at Digiday’s Media Buying Summit about the progress they’ve made toward their goal and how they planned to take their digital media in-house.

“We didn’t say we were taking it in-house and then spend the next six months figuring out who we’d work with. No, we had everything in place. We had done all the groundwork. We realized we could pull it off because we had everything in place.”

Bayer turned to MightyHive as a partner to support their in-housing journey to support the Bayer team as they on-boarded their in-house team:

“Bayer contracted MightyHive to help with the transition with a plan to end that contract after the second year. Within that contract, an ‘attrition model,’ where MightyHive would take people off the Bayer business as Bayer built up its staff.”

More about Bayer’s in-housing journey:

MightyHive Adds Japan Certification for Google Cloud Platform

Read the press release in Japanese

TOKYO, Sept. 19, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan.

According to MightyHive’s market research report “The Data-Confident Marketer,” the average marketer believes they have tapped less than half the potential value of their first-party data. To reap the full benefits of data-driven marketing, brands must de-silo and unify enterprise data sets including ad platform and media data, customer relationship management (CRM) and customer loyalty, point of sale (POS), as well as site and app analytics.

As a certified Google Cloud Platform partner, MightyHive Japan helps advertisers employ the tools needed to overcome the challenges of unifying marketing, customer, and sales data, generating new and productive signals and insights from unified data sets, and activating those insights across marketing and customer-facing channels.

MightyHive is also a service provider for Google Marketing Platform, so its clients benefit from streamlined technology connections and service between the platforms. MightyHive has been certified in the Google Marketing Platform Partner program since 2012, helping to launch the program in the United States. Its investment in Google Cloud Platform demonstrates the evolving needs of marketing clients seeking to make better use of first-party data and adapting to data privacy considerations.

“As the programmatic industry continues to grow in Japan and marketers seek to take more control, we are proud to be able to offer local advertisers the advantages of our longstanding partnership with Google,” said Ryo Matsuzaki, Senior Director, MightyHive. “Through our certified partnership with Google Cloud Platform and service capability on Google Marketing Platform, we help brands address today’s challenges for harnessing the power of data as well as build roadmaps to remain at the forefront for years to come.”

To learn more about MightyHive Japan and its local Google Cloud Platform solutions, please contact japansales@mightyhive.com.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Bangkok, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

About S4Capital

S4Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55%.

S4Capital combined with MediaMonks, the leading, AdAge A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S4Capital), all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan and Scott Spirit.

The company has a market capitalization of approximately £500 million ($600 million) and over 1,500 people in 22 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £12 billion. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for nine years.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

Simon Harris Joins MightyHive as Head of Sales EMEA from Dentsu Aegis Network

LONDON, Aug. 22, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Simon Harris as Head of Sales for Europe, Middle East and Africa (EMEA). With over a decade of experience creating and deploying programmatic solutions driving business results, Harris will help both existing and prospective clients get the most out of MightyHive’s significant expertise in programmatic media operations, data strategy and analytics.

Since launching its European presence in London in November 2017, MightyHive has grown its EMEA team by 15x. The region is showing profitable growth by offering data strategy and programmatic upskilling engagements with clients like Renault, Pandora Jewelry and other large multinational advertisers in food and beverage, beauty and apparel.

“At MightyHive, we pride ourselves in empowering brands and agencies alike to take greater control of their programmatic marketing,” said Sasha Schmitz, managing director, EMEA at MightyHive. “As one of the leading authorities globally in programmatic trading and optimization, Simon is an ideal fit to lead our EMEA sales team toward further excellence in the service of our clients.”

Before joining MightyHive, Harris served as Head of Programmatic Activation for Dentsu Aegis Network in London. In this role, he guided advertising operations (ad ops) and biddable and programmatic experience, as well as led a number of programmatic trading desks — including some of the first fully-transparent trading operations in Europe. He has also held various programmatic-focused roles at iProspect, Mindshare and IPG Mediabrands.

Harris is also actively engaged in the conversations related to future evolution of data-driven marketing outside of work. He sits on a number of working groups within the IAB Tech Lab, is active on Twitter (@SimonJHarris) and writes a weekly newsletter, Happy Friday, which has over 3,000 marketer subscribers.

“I have been in the agency world for many years and there is a clear opportunity for a new type of service provider that helps marketers understand technology and create roadmaps for change, rather than just take orders for media plans,” said Harris. “MightyHive has been incredibly successful at delivering on that need because it was quick to recognize the change in the delivery of programmatic services and created teams that are well-placed to deliver tangible results for our clients. I’m excited to join the MightyHive team at this juncture of their business and to work alongside an incredibly talented group of people across the organization.”

Harris will oversee MightyHive sales directors for EMEA, including teams in London, Stockholm, Milan and Paris.

To learn more about MightyHive EMEA, please contact Simon Harris.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Milan, New York, Paris, Tokyo, Toronto, Vancouver, São Paulo, Singapore, Stockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

Read this Press Release on GlobeNewswire.

Press Release: MightyHive Names Jayne Babine as VP of Partnership Development

NEW YORK, June 25, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Jayne Babine as Vice President of Partnership Development. With more than 15 years of experience in sales and partnership development in media, advertising, martech and data, Babine will lead the newly-formed partnership development team. The team was created to improve the flow of information and develop new initiatives with partners across the advertising and marketing ecosystem.

“We pride ourselves on establishing a deeply-rooted exchange of value with our partners at MightyHive. In a fast-evolving technology and data landscape, nurturing these relationships and piloting new ones is a critical pillar of our mission,” said Emily Del Greco, President of the Americas at MightyHive. “Jayne’s extensive cross-functional experience and collaborative leadership style will guide our new partnership development team toward further excellence in the service of our joint clients.”

Before joining MightyHive, Babine was the Head of National Ad Sales for life stage brand The Knot Worldwide, which owns The Knot, WeddingWire, The Bump, The Nest and How They Asked. She drove the launch of the company’s first programmatic offering and leveraged its first-party data across display, video, mobile, social, custom content, event activation and national print advertising.

Babine also served as the Vice President of Media and Advertising at Neustar, where she was instrumental in building and growing Neustar’s Marketing Services business and advertising partnerships team. Earlier in her career, she held roles at TARGUSinfo, InterActiveCorp (IAC) Advertising Solutions and United Online Inc.

“MightyHive continues to scale its business and expertise in delivering the highest quality marketing services to its clients. Our partnership development efforts will strengthen our position with our partners to align business goals that drive mutual value for brand marketing strategies using our partners,” said Babine. “I’m excited to join the MightyHive team at this juncture of their business and work alongside an incredibly talented group of people across the organization.”

To learn more about the MightyHive partner development team, please contact Jayne Babine.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, São Paulo, Singapore, Stockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Read the press release on Globe Newswire.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

MightyGuide: Vancouver

 

MightyHive recently announced expanded operations in the Canadian market with new regional offices opening in both Vancouver and Montreal. With increased interest in the Canadian market for in-housing and partial in-housing services, MightyHive is committed to providing local support for marketers looking to take control of their programmatic marketing.

Michelle Cunningham joins the MightyHive team with over ten years experience in the digital space, and will lead western sales and operations from Vancouver. We wanted to get to know Michelle and the city of Vancouver better, so we asked Michelle to answer a few questions about her favourite places to visit, eat, and drink in Vancouver.

Don’t miss the interactive map at the end of the blog post that shows all of Michelle’s recommendations. 

Q: What brought you to MightyHive?

First and foremost, it was the team that brought me to MightyHive. Everyone I talked to was exactly who I wanted to be working with daily in the ad tech space.

If I had to pick a second reason, I was looking for a company that bridged the service gap between the tech giants, agencies, and consultancies, which MightyHive is uniquely positioned to do.

Q: What’s your favourite part of working in Vancouver?

I love living near the ocean, and there’s plenty of coastline in Vancouver! I love that you can finish up your day at the office and head to the beach or go boating — it’s a fabulous way to end the day.

Q: What are your favourite restaurants in Vancouver?

Vancouver Restaurants Collage

Vancouver has a really great food scene happening – it’s so hard to choose favourites! For something a little more upscale for dinner I love to go to Minami for Sushi. They have a Salmon Aburi Oshi Sushi dish that is to die for! For a quick lunch to grab and go, my go-to spot is Hubbub. I always get a double order of clean slaw and a side of pulled pork.

Some other favourites worth mentioning:

Q: Favourite cultural activities?

Bird Sitting on a Branch at the Bloedel Conservatory

Source: Bloedel Conservatory Facebook

I love going to the Conservatory in Queen Elizabeth Park and the Aquarium. Not sure I would call those ‘cultural’ but they’re definitely fun activities that anyone visiting Vancouver should check out.

Q: What are some of your favourite off-the-beaten-path activities?

Whenever visitors come to town, I always suggest they take a quick ride on the Seabus. I know that it’s technically a public transit route (it links the downtown core with the north shore) but the boat ride itself is beautiful. It’s a unique and fun way to experience Vancouver.

Vancouver Seabus

Source: Google

Sometimes if I have a little time between meetings, I’ll even take a roundtrip ride just to get out of the office for lunch.

Q: Where are the best places for a great cup of coffee (or tea)?

I am not really a coffee drinker, however, if I need a little pick-me-up, my favourite place to go is Mink Chocolates. They have great teas & coffees, and of course an amazing hot chocolate.

Q: Finally, what’s your favourite neighborhood in Vancouver?

My favourite neighbourhood is definitely Yaletown, not only are there amazing restaurants all over but the walk near David Lam park overlooking False Creek is fantastic.

That being said, I also love the waterfront neighborhoods Kitsilano/Jericho Beach. When I feel like taking a little trip, the tiny suburb along the Fraser River outside of Vancouver called New Westminster is perfect and just a quick skytrain ride away.

We are excited to support Canadian marketers and agencies with an expanded regional footprint to include Vancouver. If you would like to get in touch and learn more about our services and solutions in Vancouver and across Canada, please reach out to infocanada@mightyhive.com.  

Digiday: Bayer Saved At Least $10 Million After Taking Programmatic In-House

MightyHive is partnering with Bayer to help their team bring all of their digital media in-house by the end of 2020, which has resulted in reduced costs and increased ownership:

“Bayer was able to reduce its programmatic buying costs by $10 to $11 million within the first six weeks, according to Paul Gelb, Head of Programmatic and social at Bayer while speaking at the Digiday Programmatic Summit in Austin.”

As part of the presentation at the Digiday Programmatic Summit, Paul Gelb also addressed how Bayer is approaching programmatic talent and recruitment for their in-house agency.

Read the full article on Digiday.

More about Bayer’s in-housing journey: