Category: News and Press

Award-Winning Data & Analytics Consultancy Brightblue to Merge with MightyHive

Today Brightblue, an award-winning UK-based data analytics and measurement consultancy, announced it will merge with MightyHive. The merger builds upon MightyHive’s recently-launched data practice, adding deep probabilistic attribution expertise to its experienced and rapidly-growing team. 

With COVID-19 accelerating existing digital transformation trends, analytics will be more important than ever as marketers seek to fast-track digital maturity plans. This merger addresses an immediate need for marketers in the region and globally, over 65% of whom reported plans to increase analytics investments in the next year (2020 Global State of Enterprise Analytics).

Brightblue was founded in 2012 by Michael Cross after over a decade of consulting around predictive modeling and marketing ROI effectiveness, and is supported by directors Jamie Gascoigne, David Walsh, Ruan van de Venter, and Stephen Hilton. Today, the company helps help clients grow their sales and profits using a range of mathematical and econometric techniques to allow marketers to gain greater insight into their digital audiences. Clients include HSBC, The Co-op, LV, reed.co.uk, Three, and Royal Mail. 

brightblue1

Since its inception, Brightblue’s outstanding work has earned the consultancy a number of prestigious awards, including a Cannes Lion, two honors from The Institute of Practitioners in Advertising (IPA), Financial Times 1000 Fastest Growing Companies in Europe, Start Ups 100 for the UK, Goldman Sachs 10k Small Business Program, and the Mayor’s International Business Program. Additionally, both Brightblue and MightyHive have been named Best Places to Work. Brightblue is also an official effectiveness partner of the Incorporated Society of British Advertisers (ISBA).   

As a platform-agnostic, independent consultancy, Brightblue is a trusted advisor for clients looking for understandable, actionable insights from their analytics data. Brightblue and MightyHive both believe in delivering transparent solutions that will drive the greatest ROI for clients, leveraging the most appropriate platforms, media partners, and modeling strategies for each client’s individual needs. 

Continued Momentum in Data and Analytics

Brightblue’s merger with MightyHive enables both companies to help marketers meet the rapidly growing need to move away from reliance on cookies. The econometric marketing mix models that Brightblue champions provide marketers with a view of performance and sales attribution across channels without relying on user-level data. Combining probabilistic models with privacy-safe, customized, deterministic attribution models will give marketers unprecedented visibility and control over their investments. 

Brightblue’s team of statisticians and mathematicians provides unparalleled expertise in designing marketing mix models and optimization strategies, and uses proprietary automated workflows to achieve maximum efficiency for clients. This merger positions Brightblue to offer a larger suite of global solutions to its clients, as well as integrated marketing services through S4Capital.

 

MightyHive and S4Capital: Leading the Way for Marketers

As companies seek to make the most of their investments and meet new consumer expectations as a result of the COVID-19 pandemic, smart marketers realize that it’s imperative to make data-driven decisions. Together, MightyHive and Brightblue will help companies more effectively analyze, understand, and mobilize their data for the best possible performance, revenue growth, and return on investment. 

MightyHive, reinforced by mergers in the UK and South Korea, Latin America, and Australia, and now joined by the stellar Brightblue team, is well-positioned to help marketers deliver the insights clients need to find efficiencies, optimize their marketing spend, and drive more profitable growth. As marketers accelerate digital transformation plans, MightyHive and S4Capital strive to help them quickly and efficiently stand up digital solutions that will leave them stronger and more prepared than their competitors.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To learn more, contact us.

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

 

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group.  

With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an increasingly integral part in retail clients’ marketing strategies. Now more than ever, marketers and retailers are looking to Amazon’s advertising and eCommerce solutions to help them build stronger digital connections with consumers. Expanding MightyHive’s Amazon partnership with Orca Pacific’s elite group of experts is a key component to client success. Clients will now be able to work seamlessly across S4Capital companies for a full spectrum of eCommerce solutions.

John Ghirso Kashif Zafar Lisa Lockwood
John Ghiorso
CEO
Orca Pacific
Kashif Zafar
EVP, Sales & Marketing
Orca Pacific
Lisa Lockwood
EVP, Client Services
Orca Pacific

Founded in 2008 and led by CEO John Ghiorso, EVP Sales & Marketing Kashif Zafar, and EVP, Client Services Lisa Lockwood, Orca Pacific helps top consumer brands optimize their customer journeys and grow their Amazon business. The company employs over 40 former Amazonians and retail industry experts working for clients including Reebok, Uni-ball, OshKosh B’Gosh, Godiva, Del Monte and Kenroy Home. 

In addition to its mastery of Amazon’s A9 Algorithm and full suite of retail management and advertising products, Orca Pacific has developed a proprietary dashboard that helps Amazon sellers analyze sales ranking trends, identify content that drives purchases, track KPIs, and measure advertising performance. The COVID-19 pandemic has accelerated the importance of digital maturity and eCommerce for retailers globally, and Orca Pacific is helping companies take control of the entire customer journey.

Unlocking End-to-End eCommerce Capabilities

Orca Pacific’s merger with MightyHive will equip S4Capital teams with an end-to-end eCommerce offering, including retail management, advertising, and content on Amazon’s platform. Clients will be able to engage seamlessly across S4Capital companies for a full spectrum of eCommerce solutions. The Orca Pacific team bridges the gap for retailers between the content and production expertise of MediaMonks and the media and data mastery of MightyHive. Orca Pacific believes delivering relevant advertising, compelling content, and sound operations is the only way to build a sustainable path toward growth. As a result, they focus on optimizing every stage of the customer journey, from the ads that appear to the content that drives purchasing.

MightyHive: Helping Brands Adapt and Thrive

Morgan Stanley’s “Mid-year US Advertising Outlook” predicted US eCommerce would grow 38% in 2020, a sharp increase from its pre-pandemic projection of 13%, effectively pulling forward three years of eCommerce adoption into 2020. Morgan Stanley further noted that eCommerce represents 24.5% of total retail sales, and that “74% of people shopping online started on Amazon,” illustrating the strength of Amazon as a gateway to eCommerce. 

S4Capital Logo MightyHive Logo Orca Pacific Logo

MightyHive, reinforced by data and analytics mergers in Latin America, the UK, South Korea, a pending merger in Australia, and now with the extraordinary talent at Orca Pacific, is well-positioned to help marketers strengthen and optimize eCommerce strategies for the best possible results. We strive to help marketers develop strategies quickly and execute them efficiently, giving them the edge over their competitors.

In December 2018, MightyHive merged with S4Capital, the tech-led, new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, and digital media planning and buying.

To learn more, contact us.

MightyHive Achieves Google Cloud Platform Global Marketing Analytics Specialization Certification

We’re excited to announce that MightyHive has been certified as a global sales and service partner for Google Cloud Platform (GCP) with a Marketing Analytics Specialization. The Marketing Analytics Specialization certification enables MightyHive to provide data advisory services to help clients advance their marketing analytics strategies using the GCP platform for data infrastructure modernization and machine-learning automation. This enables marketers to measure the customer journey at every step of an interaction and tailor future campaigns at scale. MightyHive has been certified as a Google Cloud Platform Partner since 2018 and has recently been featured for its advanced cloud work helping to personalize digital customer experiences using Google Cloud. Read the full Mondelēz Case Study here.

MightyHive: Committed to Client Success

MightyHive’s continued investment in its data practice, inclusive of the Google Cloud Platform, demonstrates its commitment to the evolving needs of marketers seeking to make better use of their first-party data and navigate data privacy compliance and governance. As a certified Google Cloud Platform partner, MightyHive helps advertisers employ innovative technology and workload tools needed to overcome the challenges of unifying critical data from their marketing strategies, customer touch points, and sales transactions, generating new business intelligence and customized insights related to advertising performance, and activating those insights across marketing and customer-facing channels.

“MightyHive has been instrumental in helping Mondelēz lead a digital renaissance in the CPG industry. The MightyHive data team has been by my side as we’ve architected advanced data environments and future-proofed our measurement systems.”

Jon Halvorson, VP Global Media, Digital & Data, Mondelēz International

The combined expertise and certification in Google Marketing Platform and Google Cloud Platform puts MightyHive into a class with few other companies; where the interplay between cloud technology, marketing technology and advertising technology will continue to be leveraged by data-driven marketers of the present and future. As a leading marketing services provider, MightyHive focuses on the needs of brands under pressure to show that marketing strategies contribute to profits and need to develop closer connections with their customers at scale, a critical aspect of digital-readiness during this time of rapid digital transformation. Leveraging technology partnerships with both Google Marketing Platform and Google Cloud Platform, MightyHive helps clients take a more holistic approach with developing and even modernizing its data and marketing strategies to create a more unified and powerful set of customer experiences.

A Marketing Analytics Partner for the Future

Through recently completed mergers with Digodat, ConversionWorks, and MightyHive Korea and the pending merger with Lens10, MightyHive continues to rapidly expand its services capabilities and global presence with new certifications and specializations in data lake modernization, AI, and Google Cloud Identity & Security. With increased global service operations, many multinational clients trust MightyHive to provide globally consistent marketing services delivery to meet their unique in region business needs that drive their marketing analytics using the most advanced marketing and cloud technology together to deliver, contribute and measure business outcomes guiding future investments.

Press Release: MightyHive Launches Global Data Practice

SAN FRANCISCO, July 16, 2020 (GLOBE NEWSWIRE) — Leading data and digital media consultancy MightyHive today announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics.

Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the incoming data. In order to make data-driven marketing a reality, marketers need data experts to guide their strategy while effectively navigating a changing privacy landscape. This includes new regulations and technological changes that affect browser cookies and mobile advertiser IDs. The risks of not using or misusing data can be detrimental to a business, as 52% of Americans have decided not to use a product or service because of privacy concerns.

“Data is the vital connective tissue that drives personalization at scale and makes good creative even more powerful,” said Sir Martin Sorrell, executive chairperson of S4Capital. “As the leading tech-led new age marketing services company, launching the MightyHive data practice is a natural step in our evolution.”

MightyHive has already sustained positive results from privacy-first data strategies for international brands like Electrolux, Pandora Jewelry and Mondelēz International. A key example of this was MightyHive’s work in helping Mondelēz International create a Media Data Spine, a scaled repository to analyze media data for Mondelēz marketing teams across the globe, which has spearheaded advanced personalization-at-scale and closed-loop sales measurement with retailers such as Target.

“MightyHive has been instrumental in helping Mondelēz lead a digital renaissance in the CPG industry,” said Jon Halvorson, VP global media, digital & data at Mondelēz International. “The MightyHive data team has been by my side as we’ve architected advanced data environments and future-proofed our measurement systems.”

The MightyHive data practice has achieved certifications for Google, Amazon and Salesforce marketing clouds. MightyHive is the only global company that has both Google Marketing Platform (GMP) and Google Cloud Platform (GCP) certifications with specializations across Cloud Identity and Security Expertise.

The MightyHive data practice, globally helmed by Tyler Pietz, senior vice president, global data, is a natural addition to its media consulting services. MightyHive has been steadily building upon its existing data and analytics expertise, including its deep understanding of ML and artificial intelligence (AI) through strategic mergers and calculated hires. Within the past year, the company has merged with Digodat, ConversionWorks, and MightyHive Korea, which has grown its regional presence in Latin America, Europe, Asia and Australia. The MightyHive data practice is globally available to clients with teams and support available locally and across regions.

In addition to welcoming the merged companies’ teams, noteworthy recently appointed talent includes Julien Coquet, Sayf Sharif and Toby McAra. The global data practice team has deep competency in analytics, as well as the change-maker mindset required to drive digital transformation and fill the data and analytics services gap.

“Data impacts every aspect of the customer experience – not just marketing – but it can still be overwhelming and confusing,” said Pete Kim, CEO and co-founder of MightyHive. “With the launch of the global data practice, MightyHive helps brands break down data silos within their company to more effectively intertwine data with media and creative for more compelling customer experiences and maximum returns.”

To learn more about the MightyHive global data practice, please visit https://mightyhive.com/data-practice/.

About MightyHive
MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Read Press Release on GlobeNewswire

Australian Analytics Leader Lens10 Announces Intent to Merge with MightyHive

Today, MightyHive is thrilled to announce that Lens10, the leading Australian digital analytics consultancy specializing in digital strategy, analytics strategy, data visualization, dashboarding, and data integration, intends to merge with MightyHive. The deal, which is subject to regulatory approval, builds on S4Capital’s existing analytics expertise and expands MightyHive’s steady growth in the Asia-Pacific region. 

Asia-Pacific is consistently one of the world’s fastest-growing economic regions. According to Deloitte’s APAC 2019 Global Cost Survey, data and analytics are expected to be the most actively implemented technology sectors through 2021 as companies reach digital maturity and COVID-19 accelerates digital transformation trends. The proposed merger addresses an immediate need for marketers in the region and globally, over 65% of whom reported plans to increase analytics investments in the next year (2020 Global State of Enterprise Analytics).

Lens10, founded in 2010, has offices in Melbourne and Sydney. Today, the company helps clients optimize the performance of their digital assets and channels, supporting business success through data-driven decision making. Clients include Australian Ballet, CottonOn, Seek, National Rugby League, and ME Bank. 

Michelle McGrath, CEO, Lens10 Dean Gingell, Director and Strategy Principal, Lens10 Robin Jowett, Director, Lens10
Michelle McGrath
CEO
Lens10
Dean Gingell
Director and Strategy Principal
Lens10
Robin Jowett
Director and CTO
Lens10

Led by founder and former telecommunications executive Michelle McGrath, ecommerce strategist Dean Gingell, and experienced chief technology officer Robin Jowett, Lens10 holds multiple analytics partner certifications. The company is an authorized Google Cloud Partner and a Sales, Service and Technology Partner for Google Marketing Platform, certified specifically for Google Analytics, Tag Manager, Optimize, and DataStudio.

Additionally, Lens10 has been recognized as an Adobe Solution Partner, specializing in Adobe Analytics for Asia Pacific. Their deep expertise across multiple analytics platforms enables them to provide holistic data solutions for enterprises in Australia, and now globally.

Building Momentum in Data and Analytics

S4Capital Logo MightyHive Logo Lens10 Logo

Lens10’s intended merger with MightyHive would enable both companies to meet the rapidly growing demand for data and analytics expertise in Asia-Pacific and globally. 

The move will expand MightyHive’s advanced data and analytics practice with an elite group of experts to solve complicated client challenges. Already recognized as Google AUNZ Partner of the Year two years in a row, MightyHive will deepen an already formidable talent bench to become the leading Google Analytics partner in the region. 

The Lens10 team provides expertise in designing sophisticated attribution models and optimization strategies for more mature analytics clients, and once the deal is final, will be positioned to offer a larger suite of global solutions to its clients and integrated services through S4Capital.

MightyHive: Helping Marketers Embrace Change

As companies revisit digital and data strategies to meet new consumer expectations as a result of the COVID-19 pandemic, savvy marketers are realizing that a user-centric, omni-channel strategy is crucial to maintain a competitive edge. Together, upon deal completion, MightyHive and Lens10 will help forward-thinking companies more effectively collect, organize, analyze, and activate data sources for the best possible results and return on investment. 

MightyHive, reinforced by mergers in the UK, South Korea, and Latin America, is well-positioned to help marketers fortify their digital strategies in preparation for an economic recovery, and now intends to broaden its expertise in this area by onboarding the exceptional talent at Lens10. As marketers accelerate digital transformation plans, MightyHive strives to help clients quickly and efficiently stand up solutions that will leave them stronger and more prepared than their competitors.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To learn more, contact us.

MightyHive Merges with Digodat

¡Bienvenida, Digodat!: Digodat Merges with MightyHive

Today, we are excited to announce that Digodat, the leading Argentina-based analytics consultancy specializing in data visualization, data insights, predictive modelling, and data engineering, will join MightyHive and the S4Capital family. This merger expands MightyHive’s data and analytics practice in Latin America, providing new and existing clients with consulting and hands-on-keyboard expertise in a rapidly-growing market. 

eMarketer predicts that digital ad spend in Latin America will grow significantly in the coming years, particularly with global factors accelerating digital transformation trends. With COVID-19 demonstrating the importance of digital-readiness for many companies, data has become a foundational element for companies seeking to grow or maintain a competitive edge.

Digodat, founded in 2015, has offices in Buenos Aires, Mexico City, Bogotá, and Santiago. Today, the company uses data to create insightful attribution and first-party data strategies for clients such as Telecom Argentina, Banco Galicia, Frávega, BBVA, Grupo Falabella, Grupo Clarin, Grupo Salinas.

Founded by former Google trainer Alan Daitch and computer scientist Mauro Giordano, Digodat is a certified sales partner for Google Analytics 360, Google Optimize 360, Google Tag Manager, Google Data Studio, and Google Cloud Platform, and a Looker consulting partner. In addition to platform expertise, Digodat has a suite of proprietary software to create even better solutions for clients, including Clickodat, a tool to implement Google Analytics with no coding required.

Alan Daitch CEO Digodat Mauro Giordano Chief Technology Officer Digodat
Alan Daitch
CEO
Digodat
Mauro Giordano
CTO
Digodat

Expanding Our Global Talent Bench in Data and Analytics

Digodat’s merger with MightyHive enables both companies to meet the rapidly growing demand for data and analytics expertise in the Americas and globally, and creates an unrivaled partner for modern data-driven marketers.

Together, MightyHive and Digodat will harness a powerful talent bench to solve digital marketing challenges for some of the biggest brands in the world. With the merger, MightyHive expands its presence to new cities and adds scaled analytics capabilities in Latin America. Digodat is now positioned to offer global capabilities to its clients, broader career options for employees, and integrated services through S4Capital.

S4Capital Logo MightyHive Logo Digodat Logo

MightyHive: Helping Marketers Rise to Unprecedented Challenges

As the world copes with the effects of COVID-19 and prepares for an economic recovery, many marketers are realizing that data that might have been “good enough” before is no longer useful or is too slow to provide information because consumer behavior has changed so dramatically. 

MightyHive, bolstered by the tremendous talent at Digodat and analytics experts all over the world, is poised to help marketers evaluate and take control of their data. As marketers adapt to a massive upheaval to “business as usual,” our hope is to help them emerge stronger and more resilient than ever.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To find out more about MightyHive’s analytics capabilities or how MightyHive can help you take control of your data, please contact us.


¡Bienvenida, Digodat!: Digodat se Fusiona con MightyHive

Hoy, nos complace anunciar que Digodat, la consultora de análisis líder en Argentina especializada en visualización de datos, perspectivas derivadas de datos, modelado predictivo e ingeniería de datos, se unirá a MightyHive y la familia S4Capital. Esta fusión amplía la práctica de datos y análisis de MightyHive en América Latina, proporcionando a los clientes nuevos y existentes consultoría y experiencia práctica en un mercado en rápido crecimiento.

eMarketer predice queel gasto en publicidad digital en América Latina crecerá significativamente en los próximos años, particularmente con factores globales que aceleran las tendencias de transformación digital. COVID-19 ha demostrado la importancia de la preparación digital para muchas empresas, y los datos se han convertido en un elemento fundamental para las empresas que desean incrementar o mantener su ventaja competitiva.

Digodat, fundada en 2015, tiene oficinas en Buenos Aires, Ciudad de México, Bogotá y Santiago. Hoy en día, la compañía utiliza datos para crear atribuciones derivadas de datos y estrategias de datos de primera mano para clientes como Telecom Argentina, Banco Galicia, Frávega, BBVA, Grupo Falabella, Grupo Clarín, y Grupo Salinas.

Digodat, fundada por el excapacitador de GoogleAlan Daitch y el licenciado en informática Mauro Giordano, es un socio de ventas certificado para Google Analytics 360, Google Optimize 360, Google Tag Manager, Google Data Studio y Google Cloud Platform, y un socio de consultoría Looker. Además de la experiencia en plataformas, Digodat tiene un conjunto de software patentado para crear soluciones aún mejores para los clientes, lo que incluye Clickodat, una herramienta para implementar Google Analytics sin necesidad de codificación.

Alan Daitch CEO Digodat Mauro Giordano Chief Technology Officer Digodat
Alan Daitch
CEO
Digodat
Mauro Giordano
CTO
Digodat

Expandimos Nuestro Banco Global de Talentos en Datos y Análisis

La fusión de Digodat con MightyHive permite a ambas compañías satisfacer la creciente demanda de datos y conocimiento especializado en análisis en las Américas y en todo el mundo, y crea un socio incomparable para los especialistas en marketing modernos que se orientan por datos.

Juntos, MightyHive y Digodat aprovecharán un poderoso banco de talentos para resolver los desafíos de marketing digital para algunas de las marcas más grandes del mundo. Con la fusión, MightyHive expande su presencia a nuevas ciudades y agrega capacidades analíticas a escala en América Latina. Digodat ahora está posicionada para ofrecer capacidades globales a sus clientes, opciones de carrera más amplias a los empleados y servicios integrados a través de S4Capital.

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MightyHive: Ayudamos a los Especialistas en Marketing a Enfrentar Desafíos sin Precedentes

A medida que el mundo hace frente a los efectos del COVID-19 y se prepara para una recuperación económica, muchos especialistas en marketing se están dando cuenta de que los datos que anteriormente hubieran sido “suficientemente buenos” ya no son útiles o son demasiado lentos para proporcionar información, porque el comportamiento del consumidor ha cambiado drásticamente.

MightyHive, respaldada por el enorme talento de Digodat y de expertos en análisis de todo el mundo, está lista para ayudar a los especialistas en marketing a evaluar y tomar el control de sus datos. A medida que los especialistas en marketing se adaptan a un trastorno total de “la actividad comercial habitual”, tenemos la esperanza de ayudarlos a emerger más fuertes y resistentes que nunca.

En Diciembre de 2018, MightyHive se fusionó con S4Capital, una compañía de servicios de publicidad y marketing de la nueva era establecida por Sir Martin Sorrell. La estrategia de S4Capital es crear una oferta de servicios de publicidad y marketing puramente digital mediante la integración de empresas líderes en tres áreas: datos de primera mano, contenido digital, planificación y compra de medios digitales.

Para obtener más información, póngase en contacto con nosotros.

WEBINAR: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”

A Programmatic Buyer’s Look at the “Unknown Delta”

Recently the Incorporated Society of British Advertisers (ISBA) set out to shine a light on the programmatic advertising supply chain, but despite exhaustive efforts to map and attribute every advertising dollar, the subsequent report could not account for a sizable fraction of digital advertising budgets. This “unknown delta,” as the ISBA calls it, is associated with causes ranging from fraud to inventory reselling. But regardless of the reasons, the ISBA report exposes a complex system that lacks transparency.

“[The unknown delta] is not meant to be assumed as fraud….This is important for anyone who is thoughtfully assessing this study; the unknowns can ideally become knowns.”

– Rachel Adams, Head of Media Activation US, MightyHive

The ISBA report is the focus of the latest episode of Live with MightyHive and features Rachel Adams, Head of Media Activation, MightyHive US. Adams brings years of agency buying experience and countless hours working with MightyHive clients on in-housing strategies and implementation. Together with Senior Director of Marketing Myles Younger, the two cover some of the report’s findings and strategies for optimizing the digital advertising supply chain and improving transparency.

This episode of “Live with MightyHive covers: 

  • Findings from the ISBA report
  • The advantages of simplifying your supply chain
  • The increasingly important role of transparency

Get the Video

Watch Episode 3: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”, and view the slides below.

Subscribe to Live with MightyHive to hear about all of our upcoming webinar-workshops. And if there’s a topic you’re interested in, email us at live@mightyhive.com.

And check out MightyHive CEO Pete Kim’s thoughts on the ISBA report here: Marketers Deserve Better.

MightyHive Welcomes ConversionWorks and MightyHive Korea

Data is one of the three pillars of S4Capital, and we believe that data is the bridge between media and creative services. According to The CMO Survey in August 2019, only 40% of marketers today have the quantitative tools to demonstrate marketing’s impact on company performance.

Over the next three years, CMOs expect to grow their investments in marketing analytics by 61%. MightyHive’s analytics practice has been growing rapidly as clients aim to use first-party data to paint a clearer picture of the customer journey.

Today, we are excited to announce the acceleration of MightyHive’s analytics capabilities with the addition of two respected firms in the UK and Korea — ConversionWorks and MightyHive Korea.

ConversionWorks and MightyHive Korea Logos

ConversionWorks: Europe’s Leading Analytics Agency

ConversionWorks is a London-based award-winning digital analytics, biddable media and data science consultancy. With founder and managing director Russell Sutton at the helm, ConversionWorks partners with companies such as Boots, Diageo, Schuh, giffgaff and Wiggle to help them gather first-party data, curate audiences, predict behaviors and target them with focused creative with the goal of driving increased conversions. The company was recognized as Analytics Agency of the Year 2018 by The Drum.

Russell Sutton Headshot

Russell Sutton, Founder and Managing Director, ConversionWorks

Advertisers will spend £14.73 billion ($19.64 billion) on digital ad formats this year, an 11.2% increase over 2018. With total media ad spend up by just 6.8% in 2019, it’s clear that digital is driving the UK’s ad industry. (Source: eMarketer). With the complications brought about by digital privacy regulation and technology changes, marketers in EMEA need experts now more than ever to help them adapt to new standards to remain compliant and also gain valuable insights they need to grow.

MightyHive Korea: Analytics Partner to the Largest Marketers in the World

One of the most substantial developments of the past couple decades has been Asia’s integration into global trade, talent, and innovation. In the coming decades, Asia’s economies will go from participating in these flows to determining their shape and direction. Indeed, in many areas — from the internet to trade and luxury goods — they already are. The question is no longer how quickly Asia will rise; it’s how Asia will lead.

Almost 50% of MightyHive’s offices are in Asia, and it’s fitting that our first acquisition in the APAC region is in the critical market of South Korea. Some of the largest, most innovative marketers in the world—Samsung, LG, and Hyundai—live here, and need help with their digital transformation efforts. 

MightyHive Korea is a data and analytics consultancy led by Sun-Young Kim, a widely recognized expert in analytics, social media ROI measurement, and social CRM in South Korea, along with Dong Hee Lee, Chief Revenue Officer, and Mark Park, Director. Established in 2016, MightyHive Korea have helped clients such as Samsung, Adidas Korea, and SKT with analytics consulting and platform implementation. 

Sun-Young Kim and the MightyHive Korea Team

Sun-Young Kim, Country Manager, MightyHive Korea and the MightyHive Korea Team

What’s Next for MightyHive, ConversionWorks, and MightyHive Korea?

ConversionWorks will become part of the MightyHive brand and work closely with MightyHive regional leadership to offer even more analytics expertise to clients. Today, MightyHive is nearly 350 people around the world, and, with MediaMonks and S4Capital, now total over 1,800 strong. The growth that has happened over the past year has been remarkable, and we’re looking forward to adding more fuel to the rocket ship and creating more value for clients.

To find out more about MightyHive’s analytics capabilities or how MightyHive can help you take control of your data, please contact questions@mightyhive.com.


MightyHive에 합류하는 ConversionWorks & MightyHive Korea

데이터는 S4Capital에 있어 3대 기둥 중 하나로, 우리는 데이터가 미디어와 광고 서비스 사이를 잇는 다리라고 믿습니다. 2019년 8월 CMO 설문조사에 따르면 오늘날 회사 실적에 미치는 마케팅 효과를 설명하는 정량적 도구를 보유한 마케터가 40%에 불과하며, 향후 3년 동안 마케팅 분석에 관한 투자는 61% 더 커질 것으로CMO는 예상하고 있습니다. 자사 데이터를 사용하여 고객 여정에 대한 보다 명확한 그림을 그리는 것이 고객사들의 목표이듯이 MightyHive의 분석 관행도 이에 맞게 급속히 성장하고 있습니다.

오늘 영국과 한국에서 존경 받는 두 회사인 ConversionWorks와 MightyHive Korea이 MightyHive에 합류하면서 이제 회사의 분석 능력을 가속화한다는 소식을 기쁘게 발표합니다.

ConversionWorks and MightyHive Korea Logos

ConversionWorks : 유럽 선도 분석 대행사

ConversionWorks는 수상 경력이 있는 디지털 분석 및 입찰 가능한 미디어, 데이터 과학 컨설팅 회사로서 런던에 본사가 있습니다. Russell Sutton (설립자겸, 상무이사)이 이끄는 ConversionWorks는 Boots, Diageo, Schuh, giffgaff, Wiggle과 같은 회사들과 파트너쉽을 맺고, 자사 데이터의 수집, 잠재고객 선별, 행동 예측은 물론, 전환수 증가를 유도하는 광고 소재에 초점을 맞추어 타겟팅하도록 돕습니다. 회사는 The Drum이 선정한 2018년 올해의 분석 대행사로 인정 받았습니다.

Russell Sutton Headshot

Russell Sutton, Founder and Managing Director, ConversionWorks

광고주들은 올해 디지털 광고 형식에 2018년 대비 11.2%가 증가된 147.3억 파운드 (약 196.4억 달러)를 지출할 예정입니다. 2019년 현재까지 총 미디어 광고 지출이 6.8%인 것을 보면 디지털이 영국의 광고 업계를 주도하고 있음이 분명합니다. (출처 : eMarketer). 디지털 개인정보 관련 규제 및 기술 변경이 가져온 복잡한 문제로 인해 유럽 및 중동·아프리카 지역의 마케터들은 새로운 표준에 적응하고 규제 준수를 유지하면서 성장에 필요한 귀중한 통찰력을 얻는 데 도움을 줄 수 있는 전문가가 그 어느 때보다 절실히 필요합니다.

MightyHive Korea: 세계 최대 마케터들과 함께하는 분석 파트너

지난 이십 년간 가장 큰 발전 중 하나는 아시아가 이룬 글로벌 거래, 인재, 혁신에서의 통합이었습니다. 앞으로 수십 년 동안 아시아의 경제는 이러한 흐름에 동참하는 것에서부터 형태와 방향의 결정으로 계속 나아갈 것입니다. 실제로, 인터넷부터 거래와 명품에 이르는 많은 분야에서 이미 진행되고 있습니다. 문제는 더 이상 아시아가 얼마나 빨리 성장하는 하느냐가 아닌, 아시아가 어떻게 주도할 것인가에 있습니다. 거의 50%에 달하는 MightyHive 사무소가 아시아에 있고, 아시아·태평양 지역에서의 첫 인수가 절대적으로 중요한 시장인 한국인 것은 당연합니다. 삼성, LG, 현대 등 세계에서 가장 크고 혁신적인 마케터들이 살고 있는 한국은 디지털 변환에 대한 노력에 도움이 필요합니다.

MightyHive Korea은 한국에 대한 디지털 분석, 소셜 미디어 분석, CRM 분석 분야의 전문가로 널리 알려진 김선영 대표를 선두로, 이동희 최고매출책임자 및 박마가 이사가 함께하는 데이터 및 분석 컨설팅 회사입니다. 2016년에 설립된 MightyHive Korea은 삼성, 아디다스 코리아, SKT와 같은 고객사로 분석 컨설팅 및 플랫폼 구현을 지원하고 있습니다.

Sun-Young Kim and the MightyHive Korea Team

Sun-Young Kim, Country Manager, MightyHive Korea and the MightyHive Korea Team

MightyHive, ConversionWorks, MightyHive Korea의 다음 행로는?

ConversionWorks와 MightyHive Korea 는 MightyHive 브랜드의 일부가 되어 MightyHive의 지역 리더와 긴밀히 협력하면서 고객사로 보다 풍부한 분석 기반의 전문 지식을 제공하게 됩니다. 오늘날 전 세계에 걸쳐 약 350명에 이르는MightyHive는 MediaMonks와 S4Capital을 합치면 이제 총 1,800명이 넘습니다. 지난 몇 해 동안 이룬 성장은 과히 경이적이며, 이제 우리는 로켓선에 더 많은 연료를 채워 넣고 더 많은 가치를 고객사로 창출할 수 있게 되기를 기대합니다.

Digiday: ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Read the full article on Digiday.

As Bayer moves towards their goal of in-housing all digital media by the end of 2020, Josh Palau, VP of Media Strategy and Platforms spoke at Digiday’s Media Buying Summit about the progress they’ve made toward their goal and how they planned to take their digital media in-house.

“We didn’t say we were taking it in-house and then spend the next six months figuring out who we’d work with. No, we had everything in place. We had done all the groundwork. We realized we could pull it off because we had everything in place.”

Bayer turned to MightyHive as a partner to support their in-housing journey to support the Bayer team as they on-boarded their in-house team:

“Bayer contracted MightyHive to help with the transition with a plan to end that contract after the second year. Within that contract, an ‘attrition model,’ where MightyHive would take people off the Bayer business as Bayer built up its staff.”

More about Bayer’s in-housing journey:

MightyHive Adds Japan Certification for Google Cloud Platform

Read the press release in Japanese

TOKYO, Sept. 19, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan.

According to MightyHive’s market research report “The Data-Confident Marketer,” the average marketer believes they have tapped less than half the potential value of their first-party data. To reap the full benefits of data-driven marketing, brands must de-silo and unify enterprise data sets including ad platform and media data, customer relationship management (CRM) and customer loyalty, point of sale (POS), as well as site and app analytics.

As a certified Google Cloud Platform partner, MightyHive Japan helps advertisers employ the tools needed to overcome the challenges of unifying marketing, customer, and sales data, generating new and productive signals and insights from unified data sets, and activating those insights across marketing and customer-facing channels.

MightyHive is also a service provider for Google Marketing Platform, so its clients benefit from streamlined technology connections and service between the platforms. MightyHive has been certified in the Google Marketing Platform Partner program since 2012, helping to launch the program in the United States. Its investment in Google Cloud Platform demonstrates the evolving needs of marketing clients seeking to make better use of first-party data and adapting to data privacy considerations.

“As the programmatic industry continues to grow in Japan and marketers seek to take more control, we are proud to be able to offer local advertisers the advantages of our longstanding partnership with Google,” said Ryo Matsuzaki, Senior Director, MightyHive. “Through our certified partnership with Google Cloud Platform and service capability on Google Marketing Platform, we help brands address today’s challenges for harnessing the power of data as well as build roadmaps to remain at the forefront for years to come.”

To learn more about MightyHive Japan and its local Google Cloud Platform solutions, please contact japansales@mightyhive.com.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Bangkok, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

About S4Capital

S4Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55%.

S4Capital combined with MediaMonks, the leading, AdAge A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S4Capital), all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan and Scott Spirit.

The company has a market capitalization of approximately £500 million ($600 million) and over 1,500 people in 22 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £12 billion. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for nine years.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220