Category: News and Press

Press Release: MightyHive Grows Tokyo Office

SAN FRANCISCO, Feb. 13, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the opening of a new office in Tokyo, Japan, as the company continues expanding its presence in the Asia Pacific (APAC) region. MightyHive has already established offices in Singapore, Sydney, Australia and Auckland, New Zealand. The Tokyo location will allow MightyHive to extend the sales and service of its integrated programmatic buying and analytics approach into Japan, a key area of programmatic growth. In fact, research conducted by Digiday recently estimated Japan’s programmatic market to reach $2.54 billion annually by 2020.

MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics, to help marketers and agencies fully realize the potential of advanced marketing and advertising technologies. MightyHive’s solution helps advertisers take greater ownership of their platform relationships, enabling more transparency and agility as they work to address increasing consumer demands for relevance.

The company plans to add 25 full-time employees to the Tokyo office by the end of the year.

“To help our Japanese clients take greater control of their programmatic operations, it’s critical to provide them with local talent,” said Chris Martin, chief operating officer and co-founder of MightyHive. “The World Federation of Advertiser’s 2018 study of the world’s 13 biggest ad markets identified Japan as a maturing market in programmatic. We are excited to offer the focused attention and support these companies need to take advantage of the opportunity here.”

For more information or to get in contact with a MightyHive representative in other regions, contact

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo, and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Cassady Nordeen
Blast PR for MightyHive

MightyHive EMEA is now certified for Google Tag Manager


As part of our steady progress toward full-stack, certified support for Google Marketing Platform in the EMEA region (and globally), MightyHive was recently able to complete its EMEA certification for Google Tag Manager and Google Tag Manager 360 (the enterprise version of Google Tag Manager).

Local expertise, global coverage

In addition to enhancing our ability to serve EMEA clients, we’re also following through on our longer-term commitment to provide clients with a single partner they can work with globally. MightyHive currently holds Google Tag Manager certifications for EMEA and North America, with APAC not far behind.

Our tag management expertise not only spans multiple global regions, it also spans multiple internal MightyHive client service teams such as Analytics, Solutions Engineering, and Data Science. We’re committed to having local experts in Google Tag Manager who can consult on tagging best practices and also build custom solutions that are either implemented by MightyHive or the client.

GDPR and tag management

With the increased focus on the General Data Protection Regulation (GDPR), MightyHive has seen an increase of service requests coming from our clients across multiple markets. In an effort to remain compliant, brands are striving for consistent governance across all participating countries, as opposed to the historic country-by-country data protection rules.

Within Google Tag Manager and other tag management solutions, configuration considerations exist to mitigate any PII (Personally Identifiable Information) exposure to the web browser and to ensure a brand is GDPR-compliant. MightyHive provides best practices and advice to ensure brands are fulfilling their commitment to exclude or anonymize sensitive data. When working with clients, MightyHive discusses the best practices in detail with the client ahead of deployment and we consult on an individual basis.

Other tag management use-cases we help with

Helping our EMEA and global clients manage GDPR compliance isn’t all we do! The majority of use-cases across EMEA involve the setting up and optimisation of website or campaign dimension or metric data. This includes:

  • Google Analytics 360 custom dimensions
  • Custom variables (Display & Video 360, Campaign Manager, and Search Ads 360)
  • User-ID tracking
  • Cookie management
  • Third-party tool implementors
  • Custom Javascript variables to manage bespoke event tracking, single page application behaviour, and/or on-page element visibility

MightyHive also has the ability and expertise to support clients across a full range of tag management and web analytics solutions, including:

Let’s work together!

The MightyHive EMEA team has invested in our Google Tag Manager certification for you, our clients. If you have questions on tag management, GDPR compliance, web analytics, or full-stack programmatic support, reach out to us at

MightyHive Named to Built In NYC’s Best Midsize Companies to Work For in NYC in 2019 List


We are thrilled to announce that MightyHive has been named to Built In NYC’s Best Midsize Companies to Work For in in NYC in 2019 List. Our team and culture are the secret sauce of our success as a company. We have worked hard to build a culture of transparency, collaboration, and ownership and we are excited to be recognized for the amazing work environment we have built in New York and across the globe.


mightyhive named to best midsize company to work for ranking image



We’re hiring. Big time. To join our amazing team in New York, visit our careers page to see our current openings and apply. You can also visit our Glassdoor to see what MightyHiver’s are saying about working here.

Want to meet the team? Join us at our New York office on Thursday, January 17 at 6:00 PM for a deep dive into attribution models over pizza and drinks.

AdExchanger: He Said What? AdExchanger’s Most Popular Opinions Of 2018

In AdExchanger’s annual round-up of their 10 most popular opinion columns of 2018, MightyHive grabbed not one, but two spots on the list! As Tilde Herrera explains:

“The very best columns are engaging, on-point and fun to read. Our 10 most popular op-eds of 2018 below delivered on each count.

We have to give a gold star to Martin Kihn (formerly of Gartner and now at Salesforce), author of three of our most-read columns. Not far behind is MightyHive, the consultancy recently acquired by S4 that contributed two of our top columns.”



#6 – What Will Ad Tech Consolidation Look Like?
By: Pete Kim

MightyHive’s CEO gives his take on how the winners of the ad tech game will consolidate around four key strengths – an interesting view from the leader of a company that was itself just acquired.

#10 – The Seventh Deadly Sin Of Digital: Reach And Frequency
By: Ming Wu

Another winner from MightyHive shows how marketers’ quest for reach and frequency can lead them to the dark side.

Read the full list of top opinion columns on AdExchanger.

BusinessWire: Cheddar Selects MightyHive for Programmatic Advertising – Press Release

Read the full release on BusinessWire.

NEW YORK–(BUSINESS WIRE)–Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services.

Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to implement and leverage Google Analytics 360 for full end-to-end performance tracking across web, mobile, and connected TV.

“Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar,” said Martin Sorrell, Chairman of S4 Capital.

“Several of our clients asked us to extend the campaigns we were doing for them across the web. We saw an opportunity, need, and in MightyHive, a solution to do and measure this,” said Jon Steinberg, founder and CEO of Cheddar.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, Singapore, Stockholm, and Sydney.

About S4 Capital

S4 Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multi-national, regional, local and millennial-driven influencer brands. This will be achieved initially by merging with leading businesses in three areas: digital content, digital media planning and buying and first party data, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment.

S4 Capital merged with MediaMonks, a creative digital content production company led by Victor Knaap, Wesley ter Haar and Peter Rademaker, in July 2018, and with MightyHive, a market-leading programmatic solutions provider for future thinking marketers and agencies led by Pete Kim and Christopher S. Martin, in December 2018. Victor, Wesley, Peter, Pete and Christopher all joined the S4Capital Board as Directors.

The company (SFOR.L) has a market capitalization of approximately $550 million and approximately 1,200 people across North and South America, Europe, the Middle-East and Asia-Pacific.


Daniel Schneider

MightyHive Named 2018 GMP Partner of the Year for AUNZ


MightyHive is thrilled to announce that we were crowned Google Marketing Platform Partner of the Year for Australia and New Zealand (AUNZ). The lovely affair honoured Google partners for their work with clients across the GMP in the AUNZ region. A total of 27 partners certified across a range of GMP products, including Google Analytics and Google Cloud, vied for awards in four categories:

  • Best Customer Use Case
  • Most Connected
  • Loudest Voice / Top Marketer
  • Partner of the Year ← Winner: MightyHive!  🎉

Big Win for MightyHive!

Rhys Williams, head of Google Marketing Platform (GMP) Australia and New Zealand, kicked off the event with some words about Google’s significant growth in the region and the importance of the Google Marketing Platform Partner (GMPP) program. Google then named MightyHive Partner of the Year for “excellence in sales growth, certifications, customer satisfaction, product linkages, and marketing activity.”

The Partner of the Year Award, based on Google data instead of formal entry, recognises MightyHive as an “all round partner super star with highest total growth.” Other criteria included most product certifications across GMP and Google Cloud, best case studies, or marketing activities that promote GMP, and highest total growth.

The prestigious Partner of the Year award is a true testament to MightyHive’s dedication to driving GMP success and ensuring our clients get the best training and implementation across their tech stack.


The MightyHive AUNZ team (and our socks) celebrating our big win in Sydney.

But Wait…There’s More

In addition to Partner of the Year, MightyHive was given honourable mention in the Loudest Voice/Top Marketer category for our work across internal training at Google and our participation at several events in the AUNZ region. MightyHive’s commitment to ongoing training, education, and investment in its team has not gone unnoticed.

Thanks to Google

The MightyHive AUNZ team looks forward to continued excellence in the region and globally. To that end, we’re eager to thank the GMP Partnership team for their ongoing commitment to MightyHive’s success. Alisa Berry (GMP Partnerships Manager), Angus Beattie (GMP Partner Manager – GA360), Sebastian Henrici (Head of GMPP AUNZ), and Roberta Bocchini (GMP Partnerships Manager) have been invaluable resources to our team.

MightyHive Has Merged with S4 Capital

To our clients and partners:

MightyHive is proud to join forces with S4 Capital. The merger enables MightyHive to meet rapidly growing demand from clients and expand the opportunities that MightyHive can help our clients unlock. We are particularly excited about the impact this news will have on the global brands and agencies we serve and are pleased to communicate the facts below.

What is S4 Capital?

The mission of S4 Capital is to create a new era, new age digital solution embracing data, content, and technology in an always-on environment for global, multi-national, regional and local clients, and for millennial-driven digital brands. Earlier this year, S4 Capital merged with MediaMonks, a global creative production firm that has produced award-winning creative for clients like Audi, Google, Netflix, and Adidas. The MightyHive is the first entry S4 Capital has made into digital media.

Why Have MightyHive and S4 Capital Merged?

MightyHive is aligned with S4 Capital’s mission to create a new-era marketing services firm that focuses on digital content, digital media, and first-party data. As advertising, content, and commerce continue to converge and data plays a central role, our clients will be able to do more through an integrated offering created by the companies that are a part of S4 Capital. The integrated solution will also be amplified by the strength of our partnerships with Google, Amazon, and Facebook. These technology partnerships set the operational heartbeat of the MightyHive business. Additionally, the merger allows us to scale our people development to ensure that MightyHive talent continues to lead the market.

What is the Structure of the Deal?

As a result of the merger, MightyHive is a wholly owned subsidiary of S4 Capital. Pete Kim, MightyHive CEO and Co-Founder, and Christopher S. Martin, MightyHive COO and Co-Founder, have joined the S4 Capital board of directors and are also remaining in their roles running the day-to-day operations of MightyHive.

What are the Benefits of the Merger for Clients and Partners?

There is a fundamental shift in media today. Consumers can now access content anywhere, at any time, and with greater personalization than ever before. Rising consumer expectations for relevance, coupled with the complexity of the ad tech ecosystem, have left marketers underserved.

MightyHive recognized this change in 2012. But our crucial insight was that while the market produced a proliferation of technologies, the highly skilled talent required to master this new space was lacking.

S4 Capital brings together the pioneers of the new era. Both MightyHive and MediaMonks are regarded as leaders in their respective fields: MediaMonks is one of the most awarded creative production companies in the world; MightyHive is a recognized leader in programmatic digital media buying. With our complementary capabilities, MediaMonks and MightyHive will explore integrated solutions that enhance our ability to service clients in the new media landscape.

As MightyHive develops a combined digital content and media offering with S4 Capital, interested clients will have unique opportunities to help shape these solutions. Otherwise, MightyHive will conduct business as usual, focusing on delivering superior service and solutions.

A Closing Thought

We are excited about the opportunities ahead, but for now, you can expect business as usual. MightyHive is still on the same mission of digital marketing transformation we’ve been on since our founding. The company’s leadership will remain involved in the day-to-day operations of the company, and our services and approach are not changing.

As we mark this milestone in our shared history, please know the team at MightyHive is proud to join forces with S4 Capital and MediaMonks because of one reason — it allows us to serve you, our clients and partners, in a way that was impossible in the past and will drive the future. We extend a heartfelt thank you to our clients, partners, investors, and our advisors, Petsky Prunier Securities who served as exclusive financial advisor and Cooley LLP who served as legal advisor to MightyHive on the transaction.

Lastly, we want to thank our people for being with us on this journey. MightyHive would not be where it is today without you.

Kind Regards,

Pete Kim
Co-founder and CEO


Chris Martin
Co-founder and COO


Lexi Viripaeff
Co-founder and CTO


About S4 Capital plc (Founded 2018)

S4 Capital was created with the objective of building a digital, multi-national business in the advertising and marketing services sector. S4 Capital’s mission is to create a new era / new age digital solution embracing data, content, and technology in an always-on environment for global, multi-national, regional and local clients, and for millennial-driven digital brands.

About MightyHive (Founded 2012)

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, Singapore, Stockholm, and Sydney.

MediaMonks (Founded 2001)

MediaMonks is an award-winning international digital creative content and production company. MediaMonks partners with clients across industries and markets to craft amazing work for leading businesses and brands with integrated production capabilities that span the entire creative spectrum, covering anything you could possibly want from a production partner, and probably more.

From creative campaigns and content to bespoke development and design, MediaMonks works above the line and below the fold at the intersection of creativity and technology. MediaMonks operates across teams, time zones and technologies with a team of 900+ Monks. Their work is recognized by advertising and craft awards around the world, with 110 Cannes Lions and 200+ FWAs to date.

Founded in 2001 and rooted in digital, MediaMonks has offices in San Francisco, Los Angeles, New York, Mexico City, Buenos Aires, São Paulo, London, Amsterdam, Stockholm, Dubai, Singapore, and Shanghai.

MarTech Advisor: The Death of Proxy Metrics – Optimizing Towards Real Business Objectives

Historic proxy metrics like CPC, CTR, and CPA are dying. MightyHive’s Chris Brook argues that proxy metrics are distracting marketers from measuring the true impact of their campaigns. Instead, he argues that marketers should be focused on measuring the success of their campaigns against business outcomes. By measuring against actual outcomes, marketers gain a clearer picture of their audience and the return on their programs.

As digital advertising continues to evolve, it’s evident that the industry needs to set a new bar for media and consumer measurement, and begin to sunset legacy metrics in favor of real business objectives. While breaking decades-old habits is never easy, it is critical that we change our way of thinking, or get left behind.

For marketers looking to measure the true value of their campaigns, Chris outlines three steps that marketers can take to advance their measurement standards.

Read the full article on MarTech Advisor.

Contact us to learn how MightyHive can help you take control of your data and measurement strategy.

MightyGuide: Stockholm With Marcus Sundvall, Sales Director, Nordics


MightyHive recently announced our expansion into the Nordic market, with the opening of MightyHive Sweden—headquartered in Stockholm.

Our Nordic sales team is lead by the experienced digital leader, Marcus Sundvall. Marcus will work alongside our Nordics Account Manager, Andreas Gimmerborn. We are very excited to welcome both Marcus and Andreas to the MightyHive team.

We wanted to get to know Marcus and Stockholm a little better, so we asked him a few questions about his favorite places in Stockholm and what makes it such a special place to live and work.

Check out the interactive map at the end of this post for more information on each of Marcus’ recommendations.

Q: What brought you to MightyHive?

There are a few things that brought me the MightyHive. I received a recommendation from a MightyHive partner to check you out. I also had heard some buzz about MightyHive and wanted to learn more.

“When I met the team, I was truly impressed by the deep expertise of everyone in the company. It also helped that everyone at MightyHive is so friendly!”

I believe there is a gap in the Nordic programmatic market that MightyHive is well positioned to fill. With the number of multinational corporations headquartered in Stockholm, it’s a huge advantage to work with a partner like MightyHive that has standardized services and offerings globally.

Q: What’s your favorite part of working in Stockholm?

I really love the environment in the city — It’s just the right size, neither too small nor too big. Unlike most cities, Stockholm has a lot of parks and water so it’s a very green city.

There is a unique mix of multinational corporations and start-ups, so it’s a very exciting city to work in. It also challenges everyone in Stockholm to constantly be striving to improve themselves – I guess you could say we’re a city of overachievers!

Q: What are your favorite restaurants in Stockholm?

stockholm restaurants - photos of food

I love all the different varieties of Asian food. Stockholm has a lot of really great Asian restaurants, but my favorite is Berns Asiatiska. It’s right in the center of town and they offer a wide variety of different regional dishes. You tell your waiter your preferences and suddenly all these different fantastic dishes appear. You never know what you’re going to get, but everything is great and you’ll enjoy every bite.

There is also an amazing Sichuan restaurant called Surfers that serves delicious, spicy food alongside inventive drinks like apple pie—which actually tastes like apple pie! The wait staff are very knowledgeable and will sit down with you to walk through the menu and make recommendations.

For a nice night out, I also enjoy Strandvägen 1. It’s located next to Dramaten, the most famous theater in Sweden and in a very posh part of town. The menu is bistro style with a selection of great food and drinks. They also have a rotation of artists who perform on their small stage at night, which makes a nice experience. Plus, it’s a great place for people-watching—you just might catch a few Swedish celebrities while you are there.

Q: Favorite cultural activities?

I have two small(ish) children which doesn’t always allow for too much time enjoying Stockholm’s cultural scene. The one I miss the most is being able to go to the movie theatre and enjoying that full experience—candy, popcorn, and all.

That being said, there are certainly a lot of great cultural activities for small children and we all enjoy being able to take advantage of the green space in Stockholm when the weather is nice.

Q: What are some of your favorite off the beaten path activities?

best of stockholm archipelago

I don’t know if this counts as “off the beaten path” but I really love to ride the old steamboats to the archipelago, getting off on an island and finding a small restaurant with a view, having some food and watching the kids play around—that is true quality of life!

Q: Where are the best places for a great cup of coffee (or tea)?

When I lived in town, there was a cafe just outside my house that was run by three New Zealanders. They’ve split up across different shops, but no matter where they are there will be good coffee. You’ll be able to find great coffee at Snickarbacken 7, GULD, and Kafé Orion.

In general, the coffee scene has simply exploded over the last 5-10 years so you will find good coffee pretty much everywhere now.

Q: Finally, what’s your favorite neighborhood in Stockholm?

I love Vasastan, I lived there with the family for about 12 years before moving out to the suburbs. Vasastan is known for its large park called Vasaparken, where there is a huge football field that turns into an ice skating rink in winter and has a big play area for kids.

Vasastan also has a LOT of restaurants, all of the previously mentioned cafés are there, theaters, etc. You will also find many boutiques, shops – pretty much anything you could need is there so it’s very convenient.

We are excited to bring MightyHive’s solutions to Sweden, Denmark, Norway, and Finland to offer full regional support, helping Nordic marketers take control of their programmatic futures and providing unified Google Marketing Platform Solutions across regions. MightyHive is currently looking for skilled account managers to join this enterprising team. Please visit our careers page to apply.

Digiday: Inside MightyHive, The Agency Helping Brands Create In-House Agencies

Digiday takes a deep dive into MightyHive’s services and solutions. MightyHive CEO, Pete Kim, explains our approach to in-housing and why that has resonated with brands like Bayer, Sprint, and Nationwide.

“[Pete Kim said] Companies are in need of flexibility when it comes to moving media in-house and, therefore, [MightyHive] doesn’t have one way it works with clients. Deals are constructed on a case-to-case basis, and offerings vary from strategy consulting to media buying execution to training.”

MightyHive helps brands take control of their digital futures by providing guidance and training as they move their media buying in-house. There is no one-size-fits-all approach to in-housing and MightyHive creates custom activations for each client, depending on their individual needs. Ultimately, MightyHive helps brands own their digital strategies and help train the right talent to get to self-sufficiency. As Josh Palau, VP of Digital Strategy for Bayer said,

“We wanted to work with MightyHive because of their experience with getting people to self-sufficiency.”

Additionally, Sprint engaged MightyHive as a partner for the same reason, the appeal of total ownership and self-sufficiency. Rob Roy, Chief Digital Officer at Sprint said of working with MightyHive,

“We’ve seen results better than expected, and those have continued to grow. It’s almost like jumping off the high dive—you’re a little bit nervous, but you know when you land, it’s not going to hurt. [MightyHive] gave us the right to move quicker than we thought we would be ready for. That’s been the ultimate luxury for us.”

MightyHive believes there is a spectrum of control when it comes to in-housing, and marketers must determine where they fall based on their own goals and resources. We are fortunate to partner with forward-thinking brands like Sprint, Bayer, and Nationwide on their in-housing strategies.

If you are interested in learning more about MightyHive and how we can help you take your media buying in-house, please contact us.