Category: News and Press

MightyHive Has Merged with S4 Capital

To our clients and partners:

MightyHive is proud to join forces with S4 Capital. The merger enables MightyHive to meet rapidly growing demand from clients and expand the opportunities that MightyHive can help our clients unlock. We are particularly excited about the impact this news will have on the global brands and agencies we serve and are pleased to communicate the facts below.

What is S4 Capital?

The mission of S4 Capital is to create a new era, new age digital solution embracing data, content, and technology in an always-on environment for global, multi-national, regional and local clients, and for millennial-driven digital brands. Earlier this year, S4 Capital merged with MediaMonks, a global creative production firm that has produced award-winning creative for clients like Audi, Google, Netflix, and Adidas. The MightyHive is the first entry S4 Capital has made into digital media.

Why Have MightyHive and S4 Capital Merged?

MightyHive is aligned with S4 Capital’s mission to create a new-era marketing services firm that focuses on digital content, digital media, and first-party data. As advertising, content, and commerce continue to converge and data plays a central role, our clients will be able to do more through an integrated offering created by the companies that are a part of S4 Capital. The integrated solution will also be amplified by the strength of our partnerships with Google, Amazon, and Facebook. These technology partnerships set the operational heartbeat of the MightyHive business. Additionally, the merger allows us to scale our people development to ensure that MightyHive talent continues to lead the market.

What is the Structure of the Deal?

As a result of the merger, MightyHive is a wholly owned subsidiary of S4 Capital. Pete Kim, MightyHive CEO and Co-Founder, and Christopher S. Martin, MightyHive COO and Co-Founder, have joined the S4 Capital board of directors and are also remaining in their roles running the day-to-day operations of MightyHive.

What are the Benefits of the Merger for Clients and Partners?

There is a fundamental shift in media today. Consumers can now access content anywhere, at any time, and with greater personalization than ever before. Rising consumer expectations for relevance, coupled with the complexity of the ad tech ecosystem, have left marketers underserved.

MightyHive recognized this change in 2012. But our crucial insight was that while the market produced a proliferation of technologies, the highly skilled talent required to master this new space was lacking.

S4 Capital brings together the pioneers of the new era. Both MightyHive and MediaMonks are regarded as leaders in their respective fields: MediaMonks is one of the most awarded creative production companies in the world; MightyHive is a recognized leader in programmatic digital media buying. With our complementary capabilities, MediaMonks and MightyHive will explore integrated solutions that enhance our ability to service clients in the new media landscape.

As MightyHive develops a combined digital content and media offering with S4 Capital, interested clients will have unique opportunities to help shape these solutions. Otherwise, MightyHive will conduct business as usual, focusing on delivering superior service and solutions.

A Closing Thought

We are excited about the opportunities ahead, but for now, you can expect business as usual. MightyHive is still on the same mission of digital marketing transformation we’ve been on since our founding. The company’s leadership will remain involved in the day-to-day operations of the company, and our services and approach are not changing.

As we mark this milestone in our shared history, please know the team at MightyHive is proud to join forces with S4 Capital and MediaMonks because of one reason — it allows us to serve you, our clients and partners, in a way that was impossible in the past and will drive the future. We extend a heartfelt thank you to our clients, partners, investors, and our advisors, Petsky Prunier Securities who served as exclusive financial advisor and Cooley LLP who served as legal advisor to MightyHive on the transaction.

Lastly, we want to thank our people for being with us on this journey. MightyHive would not be where it is today without you.

Kind Regards,

Pete Kim
Co-founder and CEO

 

Chris Martin
Co-founder and COO

 

Lexi Viripaeff
Co-founder and CTO

 

About S4 Capital plc (Founded 2018)

S4 Capital was created with the objective of building a digital, multi-national business in the advertising and marketing services sector. S4 Capital’s mission is to create a new era / new age digital solution embracing data, content, and technology in an always-on environment for global, multi-national, regional and local clients, and for millennial-driven digital brands.

About MightyHive (Founded 2012)

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, Singapore, Stockholm, and Sydney.

MediaMonks (Founded 2001)

MediaMonks is an award-winning international digital creative content and production company. MediaMonks partners with clients across industries and markets to craft amazing work for leading businesses and brands with integrated production capabilities that span the entire creative spectrum, covering anything you could possibly want from a production partner, and probably more.

From creative campaigns and content to bespoke development and design, MediaMonks works above the line and below the fold at the intersection of creativity and technology. MediaMonks operates across teams, time zones and technologies with a team of 900+ Monks. Their work is recognized by advertising and craft awards around the world, with 110 Cannes Lions and 200+ FWAs to date.

Founded in 2001 and rooted in digital, MediaMonks has offices in San Francisco, Los Angeles, New York, Mexico City, Buenos Aires, São Paulo, London, Amsterdam, Stockholm, Dubai, Singapore, and Shanghai.

MarTech Advisor: The Death of Proxy Metrics – Optimizing Towards Real Business Objectives

Historic proxy metrics like CPC, CTR, and CPA are dying. MightyHive’s Chris Brook argues that proxy metrics are distracting marketers from measuring the true impact of their campaigns. Instead, he argues that marketers should be focused on measuring the success of their campaigns against business outcomes. By measuring against actual outcomes, marketers gain a clearer picture of their audience and the return on their programs.

As digital advertising continues to evolve, it’s evident that the industry needs to set a new bar for media and consumer measurement, and begin to sunset legacy metrics in favor of real business objectives. While breaking decades-old habits is never easy, it is critical that we change our way of thinking, or get left behind.

For marketers looking to measure the true value of their campaigns, Chris outlines three steps that marketers can take to advance their measurement standards.

Read the full article on MarTech Advisor.

Contact us to learn how MightyHive can help you take control of your data and measurement strategy.

MightyGuide: Stockholm With Marcus Sundvall, Sales Director, Nordics

 

MightyHive recently announced our expansion into the Nordic market, with the opening of MightyHive Sweden—headquartered in Stockholm.

Our Nordic sales team is lead by the experienced digital leader, Marcus Sundvall. Marcus will work alongside our Nordics Account Manager, Andreas Gimmerborn. We are very excited to welcome both Marcus and Andreas to the MightyHive team.

We wanted to get to know Marcus and Stockholm a little better, so we asked him a few questions about his favorite places in Stockholm and what makes it such a special place to live and work.

Check out the interactive map at the end of this post for more information on each of Marcus’ recommendations.

Q: What brought you to MightyHive?

There are a few things that brought me the MightyHive. I received a recommendation from a MightyHive partner to check you out. I also had heard some buzz about MightyHive and wanted to learn more.

“When I met the team, I was truly impressed by the deep expertise of everyone in the company. It also helped that everyone at MightyHive is so friendly!”

I believe there is a gap in the Nordic programmatic market that MightyHive is well positioned to fill. With the number of multinational corporations headquartered in Stockholm, it’s a huge advantage to work with a partner like MightyHive that has standardized services and offerings globally.

Q: What’s your favorite part of working in Stockholm?

I really love the environment in the city — It’s just the right size, neither too small nor too big. Unlike most cities, Stockholm has a lot of parks and water so it’s a very green city.

There is a unique mix of multinational corporations and start-ups, so it’s a very exciting city to work in. It also challenges everyone in Stockholm to constantly be striving to improve themselves – I guess you could say we’re a city of overachievers!

Q: What are your favorite restaurants in Stockholm?

stockholm restaurants - photos of food

I love all the different varieties of Asian food. Stockholm has a lot of really great Asian restaurants, but my favorite is Berns Asiatiska. It’s right in the center of town and they offer a wide variety of different regional dishes. You tell your waiter your preferences and suddenly all these different fantastic dishes appear. You never know what you’re going to get, but everything is great and you’ll enjoy every bite.

There is also an amazing Sichuan restaurant called Surfers that serves delicious, spicy food alongside inventive drinks like apple pie—which actually tastes like apple pie! The wait staff are very knowledgeable and will sit down with you to walk through the menu and make recommendations.

For a nice night out, I also enjoy Strandvägen 1. It’s located next to Dramaten, the most famous theater in Sweden and in a very posh part of town. The menu is bistro style with a selection of great food and drinks. They also have a rotation of artists who perform on their small stage at night, which makes a nice experience. Plus, it’s a great place for people-watching—you just might catch a few Swedish celebrities while you are there.

Q: Favorite cultural activities?

I have two small(ish) children which doesn’t always allow for too much time enjoying Stockholm’s cultural scene. The one I miss the most is being able to go to the movie theatre and enjoying that full experience—candy, popcorn, and all.

That being said, there are certainly a lot of great cultural activities for small children and we all enjoy being able to take advantage of the green space in Stockholm when the weather is nice.

Q: What are some of your favorite off the beaten path activities?

best of stockholm archipelago

I don’t know if this counts as “off the beaten path” but I really love to ride the old steamboats to the archipelago, getting off on an island and finding a small restaurant with a view, having some food and watching the kids play around—that is true quality of life!

Q: Where are the best places for a great cup of coffee (or tea)?

When I lived in town, there was a cafe just outside my house that was run by three New Zealanders. They’ve split up across different shops, but no matter where they are there will be good coffee. You’ll be able to find great coffee at Snickarbacken 7, GULD, and Kafé Orion.

In general, the coffee scene has simply exploded over the last 5-10 years so you will find good coffee pretty much everywhere now.

Q: Finally, what’s your favorite neighborhood in Stockholm?

I love Vasastan, I lived there with the family for about 12 years before moving out to the suburbs. Vasastan is known for its large park called Vasaparken, where there is a huge football field that turns into an ice skating rink in winter and has a big play area for kids.

Vasastan also has a LOT of restaurants, all of the previously mentioned cafés are there, theaters, etc. You will also find many boutiques, shops – pretty much anything you could need is there so it’s very convenient.

We are excited to bring MightyHive’s solutions to Sweden, Denmark, Norway, and Finland to offer full regional support, helping Nordic marketers take control of their programmatic futures and providing unified Google Marketing Platform Solutions across regions. MightyHive is currently looking for skilled account managers to join this enterprising team. Please visit our careers page to apply.

Digiday: Inside MightyHive, The Agency Helping Brands Create In-House Agencies

Digiday takes a deep dive into MightyHive’s services and solutions. MightyHive CEO, Pete Kim, explains our approach to in-housing and why that has resonated with brands like Bayer, Sprint, and Nationwide.

“[Pete Kim said] Companies are in need of flexibility when it comes to moving media in-house and, therefore, [MightyHive] doesn’t have one way it works with clients. Deals are constructed on a case-to-case basis, and offerings vary from strategy consulting to media buying execution to training.”

MightyHive helps brands take control of their digital futures by providing guidance and training as they move their media buying in-house. There is no one-size-fits-all approach to in-housing and MightyHive creates custom activations for each client, depending on their individual needs. Ultimately, MightyHive helps brands own their digital strategies and help train the right talent to get to self-sufficiency. As Josh Palau, VP of Digital Strategy for Bayer said,

“We wanted to work with MightyHive because of their experience with getting people to self-sufficiency.”

Additionally, Sprint engaged MightyHive as a partner for the same reason, the appeal of total ownership and self-sufficiency. Rob Roy, Chief Digital Officer at Sprint said of working with MightyHive,

“We’ve seen results better than expected, and those have continued to grow. It’s almost like jumping off the high dive—you’re a little bit nervous, but you know when you land, it’s not going to hurt. [MightyHive] gave us the right to move quicker than we thought we would be ready for. That’s been the ultimate luxury for us.”

MightyHive believes there is a spectrum of control when it comes to in-housing, and marketers must determine where they fall based on their own goals and resources. We are fortunate to partner with forward-thinking brands like Sprint, Bayer, and Nationwide on their in-housing strategies.

If you are interested in learning more about MightyHive and how we can help you take your media buying in-house, please contact us.

Press Release: MightyHive Opens New European Office in Stockholm

SAN FRANCISCO and STOCKHOLMNov. 20, 2018 /PRNewswire/ — Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first European office in London — with more to follow. The Stockholm location will allow the company to extend the sales and service of its integrated programmatic buying and analytics approach into the region. MightyHive is a global, full-stack Google Marketing Platform Sales partner in Sweden that offers standardized service across all countries.

MightyHive customers in the Nordics include Peugeot Sverige, Pandora, and Renault. An increase in the number of local Google Marketing Platform partners offers the numerous multinational brands headquartered in the Nordic region with greater opportunities in programmatic.

MightyHive’s solution addresses the growing trend of advertisers taking ownership of their platform relationships for greater data transparency. With the evolution of digital advertising, brands now have the tools needed for advanced measurement so they can better focus on real business outcomes. A Google Marketing Platform partner with full-stack certification is critical to this end.

“As a long-time Google partner, MightyHive can provide what no other GMP partner in the region can with its full-stack offering. We are excited to deepen our partnerships in Europe and provide focused attention and support to companies in SwedenDenmarkNorway, and Finland,” said Marcus Sundvall, Nordics Sales Director, MightyHive. “Our aim is to upskill agencies and marketers and provide them with even more choice as they take control of programmatic.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeStockholmSydney, and Toronto.

Contact:
Andrea Boren 
Gull Rock Communications 
andrea@gullrock.com 
650-644-1700

Read the press release on PR Newswire.

Press Release: MightyHive Receives Google Analytics 360 Certification for Australia-New Zealand

SAN FRANCISCO and SYDNEY — November 20, 2018 — Digital transformation partner MightyHive today announced that it has been awarded Google Analytics Sales certification for Australia and New Zealand. In addition, Jakub Otrzasek joins as Director of Analytics, APAC, based in Sydney, Australia. Mr. Otrzasek will be responsible for building out MightyHive’s Analytics Program in APAC, training clients and offering top-tier analytics consulting.

Mr. Otrzasek’s career began in his native Poland more than a decade ago where he worked as a tech team lead and software engineer in the insurance industry. His work focused on data enrichment, data cleansing, customer analysis, fraud detection, and segmentation. He moved into the digital space when he joined Cognifide, a WPP marketing technology consultancy, helping brands like Shell, Ford, Penguin, and Random House leveraging Adobe Analytics. In early 2016 Mr. Otrzasek moved to Australia for a role as Lead Web Analyst for Datalicious, where he led their Google Web Analytics team distributed across Australia, New Zealand, and Asia.

“We are thrilled to have Jakub take the lead in analytics for MightyHive APAC just as we completed certification for Google Analytics 360 — a recognition we earned as a result of our long-standing partnership with Google activating its advertising solutions to enterprise clients,” said Kenny Griffiths, Managing Director, APAC. “Jakub will have a pivotal role in helping analytics enterprise clients understand and harness the power of the full-stack solution.”

Certification in Google Analytics 360 makes it possible for MightyHive to help customers discover new insights from their data and deliver better results using the power of the Google Marketing Platform. With this, MightyHive is the analytics partner with global, full-stack certification that has the capacity and expertise in Australia and New Zealand to provide both strategy and implementation. A key capability for marketers in the long term, analytics will drive real business outcomes for brands.

“At MightyHive, we are armed with experts with deep technical knowledge and we pride ourselves on being able to solve challenges that others cannot,” said Jakub Otrzasek. “Our goal now is to grow this team of analysts aggressively to service the APAC region with the same level of exceptional service.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, Stockholm, Sydney, and Toronto.

Read the full press release on Medianet.

Digiday: By 2020, Bayer Will Take All of Its Digital Media Buying In-House

Bayer plans to in-house all digital media buying by 2020. Josh Palau, VP Digital Strategy and Platforms at Bayer told Digiday that the goal is for the brand to be completely self-sufficient and have the in-house transition completed by 2020.

In order to meet their goals, the team at Bayer wanted to work with a strategic partner to help them successfully navigate the insourcing process. MightyHive will work with Bayer on executing their media buys while Bayer scales up its team and sets its strategy.

“Palau said Bayer was attracted to using a transition agency like MightyHive because it allows the company to avoid a lot of the growing pains when it comes to bringing media in-house. Unlike other agencies, MightyHive promises that a company will be self-sufficient after a dedicated time period.”

We are thrilled to be working with forward-thinking marketers like Bayer. You can read the full article on Digiday.

To learn more about MightyHive’s enterprise in-housing capabilities, please contact us.

MightyHive Named to San Francisco Business Times Fast 100 List

MightyHive is excited to announce that we have been named to the San Franciso Business Times Fast 100 as one of the Bay Area’s fastest-growing companies for the second year in a row. With 364.2% two-year growth, MightyHive ranks #19 on the list of fastest-growing companies.

We are proud to be featured alongside a list of other Bay Area leaders and credit the hard work of the entire MighytHive team to our success and growth. As MightyHive CEO, Pete Kim commented:

“We are incredibly proud of the work that the MightyHive has done to help marketers take control of their digital transformation. It’s truly our people who are driving our exponential growth and without our dedicated, talented team of programmatic experts, we would not be where we are today.”

MightyHive is currently hiring for a variety of roles across the globe. To join our fast-growing team of rockstars. Please visit our careers page.

Campaign: Sprint ‘Taking Media In-House Has Blown Away Our Expectations’

Our client Sprint spoke to Campaign about the success they’ve had in gaining marketing efficiencies as a result of their decision to in-house their digital media buying. As Sprint Chief Digital Officer, Rob Roy, said:

“Quite honestly, moving in-house has blown away our expectations in terms of how much year-over-year improvement we’ve been able to see, both from a top-line and a bottom-line perspective.”

Congratulations to the entire team at Sprint on your continued success, we’re lucky to work with clients like you.

Read the full article on Campaign.

Silicon Review: Empowering Organizations to Take Control of Their Digital Futures: MightyHive

top google solutions provider magazine cover featuring pete kim of mightyhiveWe are thrilled that MightyHive has been named as a top Google Solutions Provider by Silicon Review. Silicon Review ranks the 10 fastest-growing Google Solutions Providers and profiles their capabilities. You can read our full profile and offerings in this month’s Silicon Review.

If you want to learn more about how MightyHive can help you optimize your digital marketing strategy with Google Marketing Platform, please contact us.