Category: News and Press

Press Release: MightyHive Opens New European Office in Stockholm

SAN FRANCISCO and STOCKHOLMNov. 20, 2018 /PRNewswire/ — Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first European office in London — with more to follow. The Stockholm location will allow the company to extend the sales and service of its integrated programmatic buying and analytics approach into the region. MightyHive is a global, full-stack Google Marketing Platform Sales partner in Sweden that offers standardized service across all countries.

MightyHive customers in the Nordics include Peugeot Sverige, Pandora, and Renault. An increase in the number of local Google Marketing Platform partners offers the numerous multinational brands headquartered in the Nordic region with greater opportunities in programmatic.

MightyHive’s solution addresses the growing trend of advertisers taking ownership of their platform relationships for greater data transparency. With the evolution of digital advertising, brands now have the tools needed for advanced measurement so they can better focus on real business outcomes. A Google Marketing Platform partner with full-stack certification is critical to this end.

“As a long-time Google partner, MightyHive can provide what no other GMP partner in the region can with its full-stack offering. We are excited to deepen our partnerships in Europe and provide focused attention and support to companies in SwedenDenmarkNorway, and Finland,” said Marcus Sundvall, Nordics Sales Director, MightyHive. “Our aim is to upskill agencies and marketers and provide them with even more choice as they take control of programmatic.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeStockholmSydney, and Toronto.

Contact:
Andrea Boren 
Gull Rock Communications 
andrea@gullrock.com 
650-644-1700

Read the press release on PR Newswire.

Press Release: MightyHive Receives Google Analytics 360 Certification for Australia-New Zealand

SAN FRANCISCO and SYDNEY — November 20, 2018 — Digital transformation partner MightyHive today announced that it has been awarded Google Analytics Sales certification for Australia and New Zealand. In addition, Jakub Otrzasek joins as Director of Analytics, APAC, based in Sydney, Australia. Mr. Otrzasek will be responsible for building out MightyHive’s Analytics Program in APAC, training clients and offering top-tier analytics consulting.

Mr. Otrzasek’s career began in his native Poland more than a decade ago where he worked as a tech team lead and software engineer in the insurance industry. His work focused on data enrichment, data cleansing, customer analysis, fraud detection, and segmentation. He moved into the digital space when he joined Cognifide, a WPP marketing technology consultancy, helping brands like Shell, Ford, Penguin, and Random House leveraging Adobe Analytics. In early 2016 Mr. Otrzasek moved to Australia for a role as Lead Web Analyst for Datalicious, where he led their Google Web Analytics team distributed across Australia, New Zealand, and Asia.

“We are thrilled to have Jakub take the lead in analytics for MightyHive APAC just as we completed certification for Google Analytics 360 — a recognition we earned as a result of our long-standing partnership with Google activating its advertising solutions to enterprise clients,” said Kenny Griffiths, Managing Director, APAC. “Jakub will have a pivotal role in helping analytics enterprise clients understand and harness the power of the full-stack solution.”

Certification in Google Analytics 360 makes it possible for MightyHive to help customers discover new insights from their data and deliver better results using the power of the Google Marketing Platform. With this, MightyHive is the analytics partner with global, full-stack certification that has the capacity and expertise in Australia and New Zealand to provide both strategy and implementation. A key capability for marketers in the long term, analytics will drive real business outcomes for brands.

“At MightyHive, we are armed with experts with deep technical knowledge and we pride ourselves on being able to solve challenges that others cannot,” said Jakub Otrzasek. “Our goal now is to grow this team of analysts aggressively to service the APAC region with the same level of exceptional service.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, Stockholm, Sydney, and Toronto.

Read the full press release on Medianet.

Digiday: By 2020, Bayer Will Take All of Its Digital Media Buying In-House

Bayer plans to in-house all digital media buying by 2020. Josh Palau, VP Digital Strategy and Platforms at Bayer told Digiday that the goal is for the brand to be completely self-sufficient and have the in-house transition completed by 2020.

In order to meet their goals, the team at Bayer wanted to work with a strategic partner to help them successfully navigate the insourcing process. MightyHive will work with Bayer on executing their media buys while Bayer scales up its team and sets its strategy.

“Palau said Bayer was attracted to using a transition agency like MightyHive because it allows the company to avoid a lot of the growing pains when it comes to bringing media in-house. Unlike other agencies, MightyHive promises that a company will be self-sufficient after a dedicated time period.”

We are thrilled to be working with forward-thinking marketers like Bayer. You can read the full article on Digiday.

To learn more about MightyHive’s enterprise in-housing capabilities, please contact us.

MightyHive Named to San Francisco Business Times Fast 100 List

MightyHive is excited to announce that we have been named to the San Franciso Business Times Fast 100 as one of the Bay Area’s fastest-growing companies for the second year in a row. With 364.2% two-year growth, MightyHive ranks #19 on the list of fastest-growing companies.

We are proud to be featured alongside a list of other Bay Area leaders and credit the hard work of the entire MighytHive team to our success and growth. As MightyHive CEO, Pete Kim commented:

“We are incredibly proud of the work that the MightyHive has done to help marketers take control of their digital transformation. It’s truly our people who are driving our exponential growth and without our dedicated, talented team of programmatic experts, we would not be where we are today.”

MightyHive is currently hiring for a variety of roles across the globe. To join our fast-growing team of rockstars. Please visit our careers page.

Campaign: Sprint ‘Taking Media In-House Has Blown Away Our Expectations’

Our client Sprint spoke to Campaign about the success they’ve had in gaining marketing efficiencies as a result of their decision to in-house their digital media buying. As Sprint Chief Digital Officer, Rob Roy, said:

“Quite honestly, moving in-house has blown away our expectations in terms of how much year-over-year improvement we’ve been able to see, both from a top-line and a bottom-line perspective.”

Congratulations to the entire team at Sprint on your continued success, we’re lucky to work with clients like you.

Read the full article on Campaign.

Silicon Review: Empowering Organizations to Take Control of Their Digital Futures: MightyHive

top google solutions provider magazine cover featuring pete kim of mightyhiveWe are thrilled that MightyHive has been named as a top Google Solutions Provider by Silicon Review. Silicon Review ranks the 10 fastest-growing Google Solutions Providers and profiles their capabilities. You can read our full profile and offerings in this month’s Silicon Review.

If you want to learn more about how MightyHive can help you optimize your digital marketing strategy with Google Marketing Platform, please contact us.

 

 

 

Press Release: MightyHive Appoints Emily Del Greco as President of the Americas

Read the full press release on PR Newswire.

Ad tech strategist joins to accelerate consulting offering for data, analytics, and in-housing

SAN FRANCISCOSept. 26, 2018 /PR Newswire/ — Digital transformation partner MightyHive announced that Emily Del Greco has joined the company as President of the Americas. In this role, she will grow MightyHive’s consolidated media consultancy offering across programmatic, data, analytics, and in-housing. Her responsibilities will include oversight of client operations and sales for the region.

After a decade at Google and Adelphic Mobile working on data commercialization and programmatic platform sales, Ms. Del Greco founded consulting firm Del Greco Solutions to service ad agencies, tech companies, investment firms, and traditional and digital media companies. Del Greco Solutions was quickly recognized as a leader in the space. Her distinguished consulting career focused largely on future-proofing strategy and go-to-market operations for firms on both the buy- and sell-side. One of Ms. Del Greco’s notable engagements was serving as a senior advisor to the Consumer Tech & Media Practice at McKinsey and Company.

“Consulting is the natural evolution of the hands-on-keyboard work that happens at MightyHive every day, and increasingly we find ourselves getting involved in strategic, high-level business decisions with ad tech as the starting point,” said Pete Kim, CEO, MightyHive. “Adding Emily to our global leadership bench perfectly complements our existing consulting capabilities and will help us drive forward quickly in this burgeoning area of our business.”

MightyHive’s digital transformation practice has been developed on a foundation of ad technology expertise and has been adapted for clients of all sizes, regardless of their place on the ‘spectrum of control.’ How the brand chooses to take ownership of its media and data strategy to drive success is up to them, while MightyHive helps guide the marketer’s journey into greater transparency and control over their digital investments.

“Our unique value proposition to the client is that we engage in strategic consulting work based on our practitioners’ mindset and our proximity to the data — the very data that brands want to better understand so they can drive real business outcomes. This model also offers unique and different career opportunities for our team who want to migrate into consulting work applying the expertise they bring to the table,” said Emily Del Greco. “As MightyHive continues to expand into this more diversified portfolio of services, I am excited by the opportunity to develop talent, grow the business, and deliver value for our clients.”

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeSydney, and Toronto.

MediaPost: Brand Data Becoming Pivotal To Digital Advertising

MightyHive Director of Marketing, Myles Younger, outlines why brand data will become a marketer’s greatest asset, alongside the right technology to gain a strategic advantage in your digital advertising strategy. This shift will require a symbiotic relationship between brand data and an integrated technology stack that allows for the free flow of data across products and channels. As Myles explains:

“Brands must take stock of where their proprietary expertise, data, or systems duplicate what a technology platform or a partner can deliver more efficiently and cost-effectively; and conversely what is intrinsic and unique to the brand and is therefore a genuine source of competitive value and differentiation.”

With technology consolidation and the ability to better nurture data activation, brands must begin working to fully own their proprietary data now as a competitive differentiator.

Read the full article on MediaPost.

 

 

 

MediaPost: Why Ads.txt Adoption Is So Important For In-App Ads

Freddy Friedman, CPO, Smaato discusses why ads.txt adoption is important for preventing fraud in mobile in-app ads as the IAB releases their mobile app support for ads.txt. As support, Friedman references a study that MightyHive conducted in partnership with Guardian US and Google that showed 72% of video inventory that was not filtered through ads.txt compliant partners went to fraud.

Read the full article on MediaPost.

See the results of our full study.

AdExchanger: What Will Ad Tech Consolidation Look Like?

MightyHive CEO, Pete Kim, spoke to AdExchanger about what he thinks ad tech consolidation will look like. Pete outlines four pillars for companies who will be successful in a consolidated tech ecosystem:

  1. A full stack
  2. An identity graph
  3. An enterprise software sales force
  4. A services ecosystem

Pete argues that assembling these four central pieces will help marketers and agencies take better control of their advertising and data, leading to a streamlined, matured ad tech market.

“The future of the industry could end up being three to four platforms, surrounded by consultancies and agencies that know how to operate the platforms and create integrations with other elements of the marketer’s stack. In fact, this is an accurate description of more mature sections of the enterprise software market.”

Using these insights, Pete measures how the biggest players in the current market measure up against his four central tenants, based on the completeness of their identity graph.

ad_tech_consolidation

In Pete’s words,  “It’s time to get rid of the ad tech logo soup that requires a magnifying glass to read. The future is far clearer than that.”

Read the full article on AdExchanger.