Category: Press Releases

Press Release: MightyHive’s Sasha Schmitz Recognized in Ad Age’s Women to Watch Europe

Sasha SchmitzSAN FRANCISCO, May 28, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced that Sasha Schmitz, managing director for the EMEA region, has been named an Ad Age Woman to Watch Europe 2019. The prestigious list honors groundbreakers, forward thinkers, and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

Schmitz is responsible for scaling the company’s business across Europe. In just two years, she grew the MightyHive EMEA team from three women in a co-working space in London to a 30-person team, with offices in London, Stockholm, Paris and Milan — with more offices in Europe and the Middle East to come. Under her leadership, MightyHive’s European revenue grew by triple-digit percentages in 2018, while maintaining a 100 percent retention rate across the entire region.

Schmitz has been instrumental in developing partnerships in Europe that enable better connections between media, creative and technology, resulting in better experiences for advertisers and consumers. Her programmatic expertise and deep understanding of client management have been key in securing MightyHive’s marquee European clients, who still remain on their roster today.

In 2019, Schmitz will continue to build the relationship between creative agency MediaMonks and MightyHive following the company’s 2018 merger with Sir Martin Sorrell’s S4 Capital, informing how the companies under the S4 Capital umbrella align offerings to better benefit clients.

“Having seen Sasha in action over the past few months, I am certain that Ad Age made the right decision,” said Sir Martin Sorrell, Executive Chairman of S4 Capital. “I look forward to seeing S4 Capital develop more talent like Sasha to lead the industry into the new era.”

“Sasha is an excellent example of a new breed of digital marketers, savvy across the board in technology, media and general business acumen. We made a bet on her talent and ambition to lead our entry into Europe, and the results have exceeded our expectations,” said MightyHive CEO Pete Kim. “Her leadership of the European region has been critical for our overall business growth. We are thrilled that one of our most valued leaders is receiving this well-deserved recognition.”

Schmitz added, “I am honored to be recognized by Ad Age, alongside many other outstanding women. Leadership to me is about building an inclusive culture and uniting teams across different cultural backgrounds, all while scaling the company’s business. Throughout the journey, I feel it has been critical to empower teams with strategic clarity and a collaborative structure to develop their strengths and equip them with the confidence to nurture business relationships of their own.”

To see the full list of Ad Age Women to Watch Europe 2019 honorees, please click here.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Acquires ProgMedia

Read the press release in Portuguese or Spanish

SAN FRANCISCO, April 26, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced it has acquired ProgMedia, a Brazilian-based programmatic solutions consulting firm. Under the terms of the agreement, ProgMedia becomes a wholly-owned subsidiary of MightyHive. The acquisition expands MightyHive’s operations into Latin America and is expected to increase ProgMedia’s customer base and revenue in Brazil and Latin America by more than 200 percent over the next 12 months.

MightyHive is one of the largest and fastest-growing programmatic buyers in the world and now operates throughout North America, Europe, Asia-Pacific and Latin America. With this acquisition, MightyHive enters the Latin American ad market, the fourth-largest in the world, accounting for 6.1 percent of worldwide media ad spending in 2018, with Brazil owning the largest spend in the market.

“MightyHive’s growth by acquisition this week is consistent with S4 Capital’s strategy of broadening our capabilities in first-party data, content and media around the world,” said Pete Kim, MightyHive CEO. “ProgMedia is the strongest programmatic company in the region and will propel our Latin American business forward so we can capitalize on the clear market opportunity here. We expect our success will lay the groundwork for further acquisitions in 2019 and 2020.”

The acquisition will allow current customers of ProgMedia to draw on MightyHive’s international strength and partnerships, as well as allow global enterprises to extend their in-housing or programmatic initiatives with MightyHive to Latin America. ProgMedia plans to rebrand itself as MightyHive in the coming year as it broadens its service offering and technology partners. Bruno Rebouças, CEO and Founder, and Natália Fernandes, COO and Partner, will remain as the leaders of the ProgMedia team and will report to Emily Del Greco, President of the Americas for MightyHive.

“Over the last several months, we have had a surge of demand for Latin America-based support and consulting from our multi-national clients. I am delighted to work with Bruno, Natália, and team to scale MightyHive’s offering into this critically important region,” said Emily Del Greco, President of the Americas, MightyHive.

“We feel strongly that this move is the right one for ProgMedia’s clients and team,” said Bruno Rebouças, CEO and founder of ProgMedia. “MightyHive’s culture and values reflect ProgMedia’s high standards for client service and employee happiness. Moreover, we share a vision to help companies master the technologies required to digitally transform themselves for success. We look forward to working with MightyHive to help marketers and agencies in Latin America fully realize the potential of advanced marketing and advertising technologies.”

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

About ProgMedia
ProgMedia is a São Paulo, Brazil-based programmatic consultancy founded in 2017. The company is led by two former Google employees, Bruno Rebouças and Natália Fernandes. The company provides consultancy, campaign operations, and training capabilities for clients in Latin America.

Contact 
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Expands Canadian Leadership Teams with Two Executive Appointments

To read the French version of this press release, click here.

VANCOUVER, British Columbia, April 23, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced two key additions to its growing teams across Canada. Michelle Cunningham has been appointed as sales director in MightyHive’s Vancouver office to oversee the company’s western sales operations in the programmatic market. Brian Schwartz has been appointed enterprise consulting lead in MightyHive’s Toronto office to oversee the company’s operations within the programmatic market.

Cunningham brings over 10 years of digital experience to her new role. She started her career as the first employee at Metrolyrics.com, where she played an integral part in building the brand and its online presence, eventually leading to the company’s acquisition by CBS Interactive. After the acquisition, she transitioned into a top sales executive in the tech, games and lifestyle division at CBS. Most recently, Cunningham was a senior manager of client development at Mediative, performance marketing agency.

A frequent thought leader and public speaker in the programmatic space, Schwartz brings more than 10 years in search, display and analytics to his new position. In his last role as director of programmatic at a large Canadian agency, Schwartz consulted clients looking to get the most out of their data and technology, while leading a team of programmatic traders in verticals such as telco, travel, automotive and finance.

“In order for brands to fully thrive in the ever-evolving digital landscape, it has become imperative for them to take full advantage of their data and technology. For some that could mean tweaking their current processes, for others it could be taking ownership of the entire advertising technology stack,” said Schwartz. “I’m looking forward to applying my background in digital execution through a consultative lens to help MightyHive’s clients navigate the complex digital media landscape and accelerate their path to becoming digital leaders.”

“We have seen a massive uptick in interest and action here in Canada in the areas of in-housing and partial in-housing,” said Tessa Ohlendorf, managing director of MightyHive Canada. “Canadian marketers are driving their businesses in this direction in great numbers. Due to this market reality, we have invested in Brian and Michelle to assist in managing these conversations, and help marketers move into the future they are excited about.”

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver and Montreal. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Appoints Alexandre Hénault to Lead Quebec Office

MONTREAL, April 02, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced the appointment of Alexandre Hénault as market lead, Quebec, to oversee MightyHive’s operations in the French speaking market. Alexandre Hénault brings more than 20 years in adtech and martech to this position, with a career spanning a number of Quebec’s publishers and startups. After heading one of Montreal’s first trading desks, Magnet Intell, he went on to become vice president of digital sales and operations at Quebecor, Quebec’s largest publisher. Alexandre has extensive experience both on the programmatic buy side and sale side.

“We believe strongly in providing local support for clients and are investing in their success by providing on the ground services to meet the growing needs of micro markets,” said Tessa Ohlendorf, managing director of MightyHive Canada. “We know that there are both established and emerging businesses operating in Quebec and that a dedicated French speaking team will be in the best position to provide successful support for the businesses in the region. Alexandre will be in an exciting position, offering support for all programmatic media, data, analytics, DCO and associated services for Quebec based businesses.”

In his new role, Alexandre will build a local team to support existing clients and provide local expertise on MightyHive service offerings. Whether providing end-to-end in-housing support, a scope for data, or DV360 platform usage, MightyHive Montreal will fill the gap in the market for regionally focused programmatic services. Throughout the remainder of the year, Alexandre will work with the rest of the Canadian team, led by Tessa Ohlendorf, focusing on transition and increased expansion into the Quebec region.

“Over the last 20 years, I have had the opportunity to work within great organizations and with clients that have challenged me to offer bespoke business solutions,” said Alexandre. “Leading my own startup for five years has also helped me understand the different challenges of business owners in this digitally disrupted era. I’m very excited to join MightyHive and bring to the Quebec market a unique set of services and skills that are necessary to ensure success for companies seeking to digitally transform their marketing and business.”

To learn more about Quebec Canada, contact Tessa Ohlendorf or Alexandre Hénault.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/97f2a159-8ec0-475b-92dc-45bf18047548

Press Release: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide

SAN FRANCISCO, March 26, 2019 (GLOBE NEWSWIRE) — In a new report released today, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and MightyHive, the leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.

Across the surveyed universe, the study found uneven progress and mixed optimism as well as a variation in how long marketers expect their data investments to produce results.

THE BIG A-HA

  • Study Reveals a Significant Data-Confidence Divide: Only a small cohort of marketers surveyed put themselves at the head of this pack: fewer than one in 20 believe they have tapped more than 80 percent of the potential of their first-party data.

In terms of the survey’s implications, Advertiser Perceptions finds this confidence gap to be most significant.

“When you consider that 67 percent of respondents expect to realize their first-party data goals in an impressive 18 months or less, it seems a wave of data-confident marketers may be about to crest, significantly impacting the competitive landscape,” said Stuart Schneiderman, vice president, business intelligence at Advertiser Perceptions. “It would be wise for all companies that depend on data to drive their business to assess their data use readiness. Otherwise, the minority that feels very confident now could lengthen their lead.”

KEY FINDINGS:

INTENT, INVESTMENT AND USE PLANS

  1. Marketers Reveal Four Primary Goals Driving First Party Data Use
    1. Improved performance/ROI
    2. Accuracy/data quality
    3. More precise targeting
    4. Improved measurement and attribution
  • Mobile Apps Analytics, Social Media Platform Data, Online Sales Data and Site Analytics Driving Increased First Party Data Spend Plans: The survey also uncovered several key areas in which marketers expect to increase their investment in first-party data over the next 12 months, with 64 percent of marketers expecting to increase their use of first-party data in mobile apps analytics, followed by social media platform data (55 percent), online sales data (52 percent) and site analytics (50 percent).
  • Most marketers (67 percent) anticipate realizing their first-party data goals in 18 months or less: Despite mixed confidence levels and the fact that first-party data initiatives are often complex and take longer than planned, most marketers surveyed were still optimistic that their data investments would render results within the first year and a half.

CONFIDENCE AND CONCERNS

  • Only 40 percent of marketers are very “data confident” today: There is a clear split in marketers’ attitudes toward the immediate value of first-party data. The majority (56 percent of those surveyed) said they were “somewhat confident” in first-party data delivering a strong ROI. 40 percent of marketers were “very confident” in the value of first-party data. The report identified this second group as “data-confident” and found that marketers falling into this category tend to use more types of technology, are likelier to use partners, and show a heightened interest in certain types of first-party data.
  • Marketers Express Concerns About Under-Utilizing Use of First Party Data: Despite optimism around the benefits of first-party data use, marketers on average believe they have tapped only 47 percent of first-party data’s potential.

“What this survey made clear is that leading marketers are unlocking first-party data to gain a better understanding of who their customers are, what motivates them, and how digital advertising plays a role in purchase decisions,” said Tyler Pietz, vice president of global consulting at MightyHive. “This report reveals key characteristics displayed by data-confident marketers as well as overall trends in the use of first-party data.”

Download the full +Data Confident Marketer report at mightyhive.com/data-confident-marketer.

Methodology
The report — The Data Confident Marketer — is based on a survey of 200 brand-side marketing decision-makers with an annual digital advertising budget of at least $5MM about their views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results. Additionally, five anonymous in-depth interviews were conducted with senior marketers in the CPG, beauty, financial, retail and travel industries.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

About Advertiser Perceptions
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising industry. Our exclusive insights, practical advice and knowledgeable guidance produce actionable solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.  For more information about our services or to arrange a private briefing, please contact us at 212-626-6683 or info@AdvertiserPerceptions.com.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Grows Tokyo Office

SAN FRANCISCO, Feb. 13, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the opening of a new office in Tokyo, Japan, as the company continues expanding its presence in the Asia Pacific (APAC) region. MightyHive has already established offices in Singapore, Sydney, Australia and Auckland, New Zealand. The Tokyo location will allow MightyHive to extend the sales and service of its integrated programmatic buying and analytics approach into Japan, a key area of programmatic growth. In fact, research conducted by Digiday recently estimated Japan’s programmatic market to reach $2.54 billion annually by 2020.

MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics, to help marketers and agencies fully realize the potential of advanced marketing and advertising technologies. MightyHive’s solution helps advertisers take greater ownership of their platform relationships, enabling more transparency and agility as they work to address increasing consumer demands for relevance.

The company plans to add 25 full-time employees to the Tokyo office by the end of the year.

“To help our Japanese clients take greater control of their programmatic operations, it’s critical to provide them with local talent,” said Chris Martin, chief operating officer and co-founder of MightyHive. “The World Federation of Advertiser’s 2018 study of the world’s 13 biggest ad markets identified Japan as a maturing market in programmatic. We are excited to offer the focused attention and support these companies need to take advantage of the opportunity here.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo, and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Appoints Training Expert Rashaad Jamal as Vice President of Learning and Development

SAN FRANCISCOJan. 15, 2019 /PRNewswire/ — Leading media consultancy MightyHive today announced the appointment of Rashaad Jamal as Vice President of Learning and Development, to oversee the company’s world-class employee training programs known for creating programmatic experts. Jamal brings more than 10 years of training and coaching experience to this position.

MightyHive VP, Learning & Development Rashaad Jamal Headshot

Rashaad Jamal, Vice President of Learning and Development, MightyHive

“The support and training we provide our people, as well as to our customers, underpins MightyHive’s ability to deliver transformative marketing results,” said Pete Kim, CEO and co-founder, MightyHive. “We believe there is a 10:1 disconnect between the demand for and supply of programmatic experts today. Rashaad’s experience working with elite teams will be invaluable in ensuring MightyHive employees and our clients achieve their full potential.”

In this role, Jamal will fortify two internal programs and create additional programs for the continued development of its on-boarding and up-skilling capabilities. He will refine the curriculum of MightySchool, the company’s intensive training boot camp for new employees that brings a new hire with any level of experience up to technical competency and able to start executing digital campaigns, to ensure the program is able to meet the needs of the rapidly growing global staff. In addition, he will oversee MightyResume, a professional development program that helps employees set career goals, identify skills they need to achieve those goals and creates pathways to pursue those skills while at MightyHive.

“MightyHive’s unparalleled training programs have created a way to turn people with critical thinking and problem-solving skills, but no programmatic background, into experts in six months or less,” said Jamal. “I look forward to working with the team’s high-caliber recruits as we take their learning and development programs to the next level.”

Before joining MightyHive, Jamal was Engagement Manager at McKinsey & Company, where he helped some of the world’s largest and most well-known companies transform the performance, health and capabilities of their organizations, delivering impact to their bottom lines. Prior to that, Jamal served as a carrier pilot and an instructor pilot in the United States Marine Corps.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in New YorkLondonTorontoSingaporeStockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact 
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

SOURCE MightyHive

Read the press release on PRNewswire.

BusinessWire: Cheddar Selects MightyHive for Programmatic Advertising – Press Release

Read the full release on BusinessWire.

NEW YORK–(BUSINESS WIRE)–Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services.

Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to implement and leverage Google Analytics 360 for full end-to-end performance tracking across web, mobile, and connected TV.

“Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar,” said Martin Sorrell, Chairman of S4 Capital.

“Several of our clients asked us to extend the campaigns we were doing for them across the web. We saw an opportunity, need, and in MightyHive, a solution to do and measure this,” said Jon Steinberg, founder and CEO of Cheddar.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, Singapore, Stockholm, and Sydney.

About S4 Capital

S4 Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multi-national, regional, local and millennial-driven influencer brands. This will be achieved initially by merging with leading businesses in three areas: digital content, digital media planning and buying and first party data, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment.

S4 Capital merged with MediaMonks, a creative digital content production company led by Victor Knaap, Wesley ter Haar and Peter Rademaker, in July 2018, and with MightyHive, a market-leading programmatic solutions provider for future thinking marketers and agencies led by Pete Kim and Christopher S. Martin, in December 2018. Victor, Wesley, Peter, Pete and Christopher all joined the S4Capital Board as Directors.

The company (SFOR.L) has a market capitalization of approximately $550 million and approximately 1,200 people across North and South America, Europe, the Middle-East and Asia-Pacific.

Contacts

Daniel Schneider
Distro@Cheddar.com

Press Release: MightyHive Opens New European Office in Stockholm

SAN FRANCISCO and STOCKHOLMNov. 20, 2018 /PRNewswire/ — Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first European office in London — with more to follow. The Stockholm location will allow the company to extend the sales and service of its integrated programmatic buying and analytics approach into the region. MightyHive is a global, full-stack Google Marketing Platform Sales partner in Sweden that offers standardized service across all countries.

MightyHive customers in the Nordics include Peugeot Sverige, Pandora, and Renault. An increase in the number of local Google Marketing Platform partners offers the numerous multinational brands headquartered in the Nordic region with greater opportunities in programmatic.

MightyHive’s solution addresses the growing trend of advertisers taking ownership of their platform relationships for greater data transparency. With the evolution of digital advertising, brands now have the tools needed for advanced measurement so they can better focus on real business outcomes. A Google Marketing Platform partner with full-stack certification is critical to this end.

“As a long-time Google partner, MightyHive can provide what no other GMP partner in the region can with its full-stack offering. We are excited to deepen our partnerships in Europe and provide focused attention and support to companies in SwedenDenmarkNorway, and Finland,” said Marcus Sundvall, Nordics Sales Director, MightyHive. “Our aim is to upskill agencies and marketers and provide them with even more choice as they take control of programmatic.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeStockholmSydney, and Toronto.

Contact:
Andrea Boren 
Gull Rock Communications 
andrea@gullrock.com 
650-644-1700

Read the press release on PR Newswire.

Press Release: MightyHive Receives Google Analytics 360 Certification for Australia-New Zealand

SAN FRANCISCO and SYDNEY — November 20, 2018 — Digital transformation partner MightyHive today announced that it has been awarded Google Analytics Sales certification for Australia and New Zealand. In addition, Jakub Otrzasek joins as Director of Analytics, APAC, based in Sydney, Australia. Mr. Otrzasek will be responsible for building out MightyHive’s Analytics Program in APAC, training clients and offering top-tier analytics consulting.

Mr. Otrzasek’s career began in his native Poland more than a decade ago where he worked as a tech team lead and software engineer in the insurance industry. His work focused on data enrichment, data cleansing, customer analysis, fraud detection, and segmentation. He moved into the digital space when he joined Cognifide, a WPP marketing technology consultancy, helping brands like Shell, Ford, Penguin, and Random House leveraging Adobe Analytics. In early 2016 Mr. Otrzasek moved to Australia for a role as Lead Web Analyst for Datalicious, where he led their Google Web Analytics team distributed across Australia, New Zealand, and Asia.

“We are thrilled to have Jakub take the lead in analytics for MightyHive APAC just as we completed certification for Google Analytics 360 — a recognition we earned as a result of our long-standing partnership with Google activating its advertising solutions to enterprise clients,” said Kenny Griffiths, Managing Director, APAC. “Jakub will have a pivotal role in helping analytics enterprise clients understand and harness the power of the full-stack solution.”

Certification in Google Analytics 360 makes it possible for MightyHive to help customers discover new insights from their data and deliver better results using the power of the Google Marketing Platform. With this, MightyHive is the analytics partner with global, full-stack certification that has the capacity and expertise in Australia and New Zealand to provide both strategy and implementation. A key capability for marketers in the long term, analytics will drive real business outcomes for brands.

“At MightyHive, we are armed with experts with deep technical knowledge and we pride ourselves on being able to solve challenges that others cannot,” said Jakub Otrzasek. “Our goal now is to grow this team of analysts aggressively to service the APAC region with the same level of exceptional service.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, Stockholm, Sydney, and Toronto.

Read the full press release on Medianet.