Category: Press Releases

Press Release: MightyHive Appoints Training Expert Rashaad Jamal as Vice President of Learning and Development

SAN FRANCISCOJan. 15, 2019 /PRNewswire/ — Leading media consultancy MightyHive today announced the appointment of Rashaad Jamal as Vice President of Learning and Development, to oversee the company’s world-class employee training programs known for creating programmatic experts. Jamal brings more than 10 years of training and coaching experience to this position.

MightyHive VP, Learning & Development Rashaad Jamal Headshot

Rashaad Jamal, Vice President of Learning and Development, MightyHive

“The support and training we provide our people, as well as to our customers, underpins MightyHive’s ability to deliver transformative marketing results,” said Pete Kim, CEO and co-founder, MightyHive. “We believe there is a 10:1 disconnect between the demand for and supply of programmatic experts today. Rashaad’s experience working with elite teams will be invaluable in ensuring MightyHive employees and our clients achieve their full potential.”

In this role, Jamal will fortify two internal programs and create additional programs for the continued development of its on-boarding and up-skilling capabilities. He will refine the curriculum of MightySchool, the company’s intensive training boot camp for new employees that brings a new hire with any level of experience up to technical competency and able to start executing digital campaigns, to ensure the program is able to meet the needs of the rapidly growing global staff. In addition, he will oversee MightyResume, a professional development program that helps employees set career goals, identify skills they need to achieve those goals and creates pathways to pursue those skills while at MightyHive.

“MightyHive’s unparalleled training programs have created a way to turn people with critical thinking and problem-solving skills, but no programmatic background, into experts in six months or less,” said Jamal. “I look forward to working with the team’s high-caliber recruits as we take their learning and development programs to the next level.”

Before joining MightyHive, Jamal was Engagement Manager at McKinsey & Company, where he helped some of the world’s largest and most well-known companies transform the performance, health and capabilities of their organizations, delivering impact to their bottom lines. Prior to that, Jamal served as a carrier pilot and an instructor pilot in the United States Marine Corps.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in New YorkLondonTorontoSingaporeStockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact 
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

SOURCE MightyHive

Read the press release on PRNewswire.

BusinessWire: Cheddar Selects MightyHive for Programmatic Advertising – Press Release

Read the full release on BusinessWire.

NEW YORK–(BUSINESS WIRE)–Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services.

Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to implement and leverage Google Analytics 360 for full end-to-end performance tracking across web, mobile, and connected TV.

“Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar,” said Martin Sorrell, Chairman of S4 Capital.

“Several of our clients asked us to extend the campaigns we were doing for them across the web. We saw an opportunity, need, and in MightyHive, a solution to do and measure this,” said Jon Steinberg, founder and CEO of Cheddar.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, Singapore, Stockholm, and Sydney.

About S4 Capital

S4 Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multi-national, regional, local and millennial-driven influencer brands. This will be achieved initially by merging with leading businesses in three areas: digital content, digital media planning and buying and first party data, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment.

S4 Capital merged with MediaMonks, a creative digital content production company led by Victor Knaap, Wesley ter Haar and Peter Rademaker, in July 2018, and with MightyHive, a market-leading programmatic solutions provider for future thinking marketers and agencies led by Pete Kim and Christopher S. Martin, in December 2018. Victor, Wesley, Peter, Pete and Christopher all joined the S4Capital Board as Directors.

The company (SFOR.L) has a market capitalization of approximately $550 million and approximately 1,200 people across North and South America, Europe, the Middle-East and Asia-Pacific.

Contacts

Daniel Schneider
Distro@Cheddar.com

Press Release: MightyHive Opens New European Office in Stockholm

SAN FRANCISCO and STOCKHOLMNov. 20, 2018 /PRNewswire/ — Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first European office in London — with more to follow. The Stockholm location will allow the company to extend the sales and service of its integrated programmatic buying and analytics approach into the region. MightyHive is a global, full-stack Google Marketing Platform Sales partner in Sweden that offers standardized service across all countries.

MightyHive customers in the Nordics include Peugeot Sverige, Pandora, and Renault. An increase in the number of local Google Marketing Platform partners offers the numerous multinational brands headquartered in the Nordic region with greater opportunities in programmatic.

MightyHive’s solution addresses the growing trend of advertisers taking ownership of their platform relationships for greater data transparency. With the evolution of digital advertising, brands now have the tools needed for advanced measurement so they can better focus on real business outcomes. A Google Marketing Platform partner with full-stack certification is critical to this end.

“As a long-time Google partner, MightyHive can provide what no other GMP partner in the region can with its full-stack offering. We are excited to deepen our partnerships in Europe and provide focused attention and support to companies in SwedenDenmarkNorway, and Finland,” said Marcus Sundvall, Nordics Sales Director, MightyHive. “Our aim is to upskill agencies and marketers and provide them with even more choice as they take control of programmatic.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeStockholmSydney, and Toronto.

Contact:
Andrea Boren 
Gull Rock Communications 
andrea@gullrock.com 
650-644-1700

Read the press release on PR Newswire.

Press Release: MightyHive Receives Google Analytics 360 Certification for Australia-New Zealand

SAN FRANCISCO and SYDNEY — November 20, 2018 — Digital transformation partner MightyHive today announced that it has been awarded Google Analytics Sales certification for Australia and New Zealand. In addition, Jakub Otrzasek joins as Director of Analytics, APAC, based in Sydney, Australia. Mr. Otrzasek will be responsible for building out MightyHive’s Analytics Program in APAC, training clients and offering top-tier analytics consulting.

Mr. Otrzasek’s career began in his native Poland more than a decade ago where he worked as a tech team lead and software engineer in the insurance industry. His work focused on data enrichment, data cleansing, customer analysis, fraud detection, and segmentation. He moved into the digital space when he joined Cognifide, a WPP marketing technology consultancy, helping brands like Shell, Ford, Penguin, and Random House leveraging Adobe Analytics. In early 2016 Mr. Otrzasek moved to Australia for a role as Lead Web Analyst for Datalicious, where he led their Google Web Analytics team distributed across Australia, New Zealand, and Asia.

“We are thrilled to have Jakub take the lead in analytics for MightyHive APAC just as we completed certification for Google Analytics 360 — a recognition we earned as a result of our long-standing partnership with Google activating its advertising solutions to enterprise clients,” said Kenny Griffiths, Managing Director, APAC. “Jakub will have a pivotal role in helping analytics enterprise clients understand and harness the power of the full-stack solution.”

Certification in Google Analytics 360 makes it possible for MightyHive to help customers discover new insights from their data and deliver better results using the power of the Google Marketing Platform. With this, MightyHive is the analytics partner with global, full-stack certification that has the capacity and expertise in Australia and New Zealand to provide both strategy and implementation. A key capability for marketers in the long term, analytics will drive real business outcomes for brands.

“At MightyHive, we are armed with experts with deep technical knowledge and we pride ourselves on being able to solve challenges that others cannot,” said Jakub Otrzasek. “Our goal now is to grow this team of analysts aggressively to service the APAC region with the same level of exceptional service.”

For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, Stockholm, Sydney, and Toronto.

Read the full press release on Medianet.

Press Release: MightyHive Expands Operations into Canada

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Tessa Ohlendorf appointed managing director

SAN FRANCISCOSept. 4, 2018 /PRNewswire/ — MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered in Toronto, the MightyHive Canada enterprise sales and client management team is expected to grow rapidly this year and already has relationships with customers such as The Home Depot Canada.

“MightyHive has ambitious plans for the programmatic market in Canada focused on consulting, in-housing and enterprise data, which are huge opportunities,” said Pete Kim, CEO MightyHive. “Tessa has always focused on growth and building companies from the ground up, and we are delighted to have her lead sales and operations for MightyHive Canada.”

Tessa will oversee all Canadian clients and manage services teams in the areas of programmatic buying across digital channels, systems integration, and enterprise data and analytics consulting.

“MightyHive offers something unique: an integrated end-to-end media, data and analytics process that uses innovative marketing technology paired with strategic consulting. It is no surprise that MightyHive is in a high-growth stage,” said Tessa Ohlendorf, MD Canada, MightyHive. “I’m delighted to lead this one of a kind solution to the Canadian market.”

A respected leader and visionary with deep knowledge in the programmatic space, Tessa has worked in both the US and Canada with programmatic technology, search and social media solutions. When programmatic gained traction in Canada in 2012, Tessa drove success for clients and her internal teams while at Cadreon—which she launched in the Canadian market—and has been part of the transformation of the industry ever since. “Bringing digital capabilities in-house can be not only efficient but also incredibly enlightening, when done correctly, by providing clients with the utmost transparency and access to their data, assets, and campaigns,” added Ms. Ohlendorf.

On September 20th Ms. Ohlendorf will be speaking at the Future of TV Advertising Forum Canada during Session Two: The Future of Agencies, Brands, Planning, and Media.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeSydney, and Toronto.

Contact: Andrea Borenandrea@gullrock.com , 1-650-644-1700

Press Release: Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies – the Inc. 5000

Read the full press release on PR Newswire.

NEW YORKAug. 15, 2018 /PRNewswire/ — Inc. magazine today revealed that MightyHive is No. 501 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. MightyHive ranked No. 51 in the Advertising & Marketing segment. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“We are proud of the hard work our team has put into growing MightyHive into a leading programmatic solutions and analytics partner and pleased to be honored by Inc. in the Inc. 5000,” said Pete Kim, CEO MightyHive. “It’s the dedication and expertise of our people that has made MightyHive — and our clients — successful, and we look forward to keeping this amazing growth going.”

Not only have the companies on the 2018 Inc. 5000 (which are listed online at Inc.com, with the top 500 companies featured in the September issue of Inc., available on newsstands August 15) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2018 Inc. 5000 achieved an astounding three-year average growth of 538.2 percent, and a median rate of 171.8 percent. The Inc. 5000’s aggregate revenue was $206.1 billion in 2017, accounting for 664,095 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice,” says Inc. editor in chief James Ledbetter. “The lines of business may come and go, or come and stay. What doesn’t change is the way entrepreneurs create and accelerate the forces that shape our lives.”

The annual Inc. 5000 event honoring the companies on the list will be held October 17 to 19, 2018, at the JW Marriott San Antonio Hill Country Resort, in San Antonio, Texas. As always, speakers include some of the greatest innovators and business leaders of our generation.

About MightyHive 

MightyHive is a Programmatic and Analytics Solutions Partner combining the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
GullRock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive Chosen as Google Marketing Platform Partner

Read the release below or on PR Newswire.

Global, full-stack Sales Partner for enterprise with Google Cloud certification

SAN FRANCISCOJuly 3, 2018 /PRNewswire/ — MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced that it has been selected as a Google Marketing Platform Partner, designated a Sales Partner by Google and has received certification on Google Cloud. MightyHive is the first global, full-stack partner for enterprise on Google’s advertising and cloud solutions, making it possible for the Fortune 1000 to create the most value from their enterprise data and execute their full vision with one partner.

A long-term Google partner, MightyHive was already Google’s largest DoubleClick Certified Marketing Partner (DCMP) and a leading Google Analytics Certified Partner (GACP) with more than 400 clients running media through its platform. As Google Marketing Platform Partners replaces these two earlier programs, MightyHive takes its best practices, together with its long-standing relationships, and delivers unparalleled expertise across all Google advertising and Cloud solutions. Enterprises interested in consulting services as well as those looking to in-house their programmatic marketing over time will find their needs met with transparency.

“By unifying media and analytics, Google has further heightened the need for a single partner that is capable of completing a comprehensive advertising transformation around a cutting edge technology stack,” said Pete Kim, CEO of MightyHive. “As the largest Google Marketing Platform Partner, we are excited by the potential these announcements unlock in our ongoing quest to help marketers take control of their digital futures. We are the only partner an enterprise would need whether they want analytics and consulting expertise or to become programmatically self-sufficient.”

MightyHive serves brands internationally including Asana, Dow Jones, Everlane, Hanapin Marketing, The Home Depot Canada, Factual, Mondelez, Nationwide, OpenTable, PANDORA, Sprint, Sephora, TransUnion, The Wall Street Journal and Yamaha.

About MightyHive

MightyHive is a Programmatic and Analytics Solutions Partner combining the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
GullRock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Read the release below or on PRNewswire.

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy

SAN FRANCISCO, April 10, 2018 /PRNewswire/ — MightyHive, the premier Programmatic Solutions Partner, today announced it is one of an exclusive group to receive certification for the Google Attribution 360 platform in the U.S., currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof.

MightyHive, already Google’s largest DoubleClick Certified Marketing Partner and a leading Google Analytics Certified Partner, has more than 400 clients running media through its platform. With this expertise, the company can equip brands and agencies with powerful and precise analytics revealing how paid media channels are contributing to performance. With credible insights into ad effectiveness, advertisers will be able to allocate media budgets more effectively, eliminate wasted spend, and ultimately drive stronger results.

Google Attribution 360 taps into Google’s unparalleled user graph to offer cross-device, cross-channel attribution analysis that can be further enhanced by advertisers’ first-party campaign data. Marketers are also able to use predictive analytics to model the impact of budget changes and optimize media spend across channels.

By aggregating marketing touchpoints across DoubleClick, Google AdWords, and Google Analytics, Google Attribution 360 offers marketers a uniquely comprehensive – and ultimately more accurate – view of the relative contributions of campaigns and media channels. The data-driven attribution methodology and model-comparison features available in Google Attribution 360 also give marketers vastly superior insights when compared to outdated and misleading attribution methodologies such as last-touch.

“MightyHive has developed a truly unique offering that brings programmatic media buying and data-driven attribution under one roof. With Google Attribution 360, we can bring game-changing insights to advertisers who expect greater clarity than ever before into how their media dollars are influencing performance,” said Ming Wu, Chief Revenue Officer at MightyHive.

In addition to its existing Google Analytics 360 service, MightyHive will offer Google Attribution 360 on a managed-service basis.

About MightyHive
MightyHive is a Programmatic Solutions Partner that provides custom consulting services, agency functionality, and enables programmatic in-housing for enterprise clients. The MightyHive advantage is its deep expertise in leading ad tech platforms combined with a range of offerings including full-service campaign management for marketers, in-housing training and support, and platform implementation — all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, and Sydney.

About Google Attribution 360
Google Attribution 360, part of the Google Analytics 360 Suite, offers enterprise-level attribution designed to meet the data integration and modeling needs of the largest advertisers. Google Attribution 360 uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel and cross-device decisions and drive greater returns.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
Gull Rock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive Opens Offices in London and Singapore

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ — MightyHive, the premier Programmatic Solutions Partner, announced the opening of two new offices in London and Singapore which will strengthen the company’s partnerships with marketers and agencies in those markets. This global expansion positions MightyHive as the only full-stack DoubleClick Certified Marketing Partner with a presence in North America, Europe, and APAC. The company has a previously established office in Sydney.

“The decision to expand into Europe and open a second office in Asia Pacific was a logical step in our business growth strategy,” said Pete Kim, CEO, MightyHive. “Some of the most sophisticated programmatic markets in the world are in these regions and it’s critical that we meet clients where they live to service them most effectively.”

As the industry’s premier Programmatic Solutions Partner, and one of the largest and fastest-growing programmatic buyers in the world, MightyHive’s goal is to empower brands and agencies to take control of their digital futures through world-class support and service of advertising platforms. A new breed of marketing service provider, the company has doubled in size over the last year and counts some of the world’s leading brands, including Sprint, Yamaha Motor Corporation, and The Wall Street Journal as customers.

“Thanks to our presence in London, MightyHive can establish even closer ties with our UK and European clients and is better positioned to introduce our flexible programmatic service offerings to marketers throughout the region,” said Paolo Pironi, Managing Director EMEA, Sales for MightyHive.

“Opening an office in Singapore in addition to our presence in Sydney will further strengthen our service capabilities in the fast-growing market of APAC,” said Kenny Griffiths, Managing Director Asia Pacific, MightyHive.”We are seeing exponential demand in this region for programmatic expertise that companies can eventually take in-house.”

For more information or to get in contact with a MightyHive representative in your region, contact questions@mightyhive.com.

About MightyHive
MightyHive is the premier Programmatic Solutions Partner for forward-thinking marketers and agencies, wherever they are on the path to programmatic self-sufficiency. MightyHive empowers marketers to take control of their digital futures through world-class support and service of advertising platform technologies. We are defining a new services space for marketers that combines enterprise systems integration, and media and advertising technology expertise. Our offerings include programmatic insourcing, full-service management, and strategic advisory services. One of the largest and fastest-growing programmatic buyers in the world, MightyHive has helped hundreds of clients adopt programmatic, and has a global presence with offices in San Francisco, New York, London, Singapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
Gull Rock PR/West Coast
650-644-1700
andrea@gullrock.com