Category: Press Releases

Press Release: Sayf Sharif Joins MightyHive as Senior Director of Data, North America

Sharif adds key skills to advance MightyHive analytics and attribution services.

SAN FRANCISCO, June 23, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity.

At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He will nurture clients’ understanding of how to create and test attribution strategies across media buys. A thought leader in the data and analytics space, Sharif will build sophisticated technology stacks and develop attribution models based on client goals and needs.

“Marketing is changing faster than ever, so it is critical to use data to understand how to optimize it to positively impact the bottom line,” said Tyler Pietz, VP of global enterprise solutions at MightyHive. “Sayf’s unique qualifications and his archaeologist eye make him a valuable addition to MightyHive in this new role where he will help write the playbook for our clients and our team.”

Sharif is a digital analytics veteran, having previously led analytics practices at LunaMetrics and Seer Interactive, as well as having spoken worldwide at numerous analytics and digital marketing conferences. Sharif has helped companies like Leading Hotels of the World, UNICEF, University of Pennsylvania, and many others leverage data and analytics strategies to improve their return on investment (ROI).

“My education and background as an archaeologist inspires my approach to analytics and attribution, since the goal is to collect data in order to understand past human behavior,” Sharif said. “MightyHive continues to prove itself as a global leader in helping blue chip organizations better harness the power of their data, so I am honored to bring my experience and leadership to the team.”

MightyHive has made recent strategic investments to grow its data and analytics practice, including its May 2020 merger with Digodat, the leading Argentina-based analytics consultancy specializing in data visualization, data insights, predictive modeling and data engineering. In 2019, MightyHive merged with ConversionWorks, a London-based, award-winning digital analytics, biddable media and data science consultancy, and with MightyHive Korea, another widely recognized data and analytics consultancy in Seoul. Each merger added noteworthy talent, global scale, and new capabilities to MightyHive.

To learn more about MightyHive’s analytics capabilities, please contact sales@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with teams in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Read press release on GlobeNewswire

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

PARIS, Feb. 24, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development.

At MightyHive, Coquet will be responsible for building and servicing data analytics clients across MightyHive’s growing European market share in London, Milan, Paris and Stockholm, with client services centered around the Google Marketing Platform and Google Cloud Platform. He will focus on MightyHive’s enterprise clients, especially those embarking on digital transformation projects.

Coquet will oversee the growth and team development of MightyHive’s EMEA data analytics team, as growing the team is a key strategic priority for 2020. In this role, he’ll be responsible for working with the leadership team in reviewing, plotting and defining the consultancy services and products MightyHive will build through 2020 and beyond, as well as hiring new talent to grow the team. One of Coquet’s other focuses will be client thought leadership and advocacy on how to respond to the ever-evolving data analytics industry.

“Julien’s proven success in the data analytics space will help MightyHive’s EMEA team solidify ourselves as a major data analytics player in the market,” said Russell Sutton, SVP Data, EMEA. “As we continue to grow and scale our team, Julien’s experience will be key in developing MightyHive’s data analytics services in the region. With developments in marketing data now occurring at a quarterly and even monthly pace, expert guidance for clients is now more important than ever to ensure marketing solutions are privacy safe and future ready.”

Before joining MightyHive, Julien served extensively as a senior digital analytics consultant and, more recently, as VP of Marketing & Evangelization at Hub’Scan, the award winning digital analytics quality assurance solution, where he was in charge of product development and evangelization. Julien has worked for prestigious brands such as Audi, Bayer, Cartier, Havas, Home Depot, L’Oréal, Nestle, Peugeot, Samsung and more. He is recognized worldwide as a thought leader, speaker and expert, and is the leading reference in France for web/digital analytics. Julien is very involved in the Digital Analytics Association as well as leading digital analytics communities.

“MightyHive’s tremendous growth in this region, as well as worldwide, has been very impressive,” said Julien Coquet, Director of Analytics, EMEA, at MightyHive. “I look forward to bringing my experience to this team as they continue to provide clients with world-class data analytics services.”

To learn more about MightyHive’s analytics capabilities, please contact EMEA Sales.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with offices in Auckland, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Seoul, Singapore, Stockholm, Sydney, Tokyo, Toronto and Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Retraction to October 28, 2019 and December 9, 2019 articles

MightyHive Inc. refers to the articles it authored and released entitled “MightyHive Welcomes ConversionWorks and Datalicious Korea” on October 28, 2019 and “MightyHive Named Top Google Marketing Platform Partner Second Year in a Row” on December 9, 2019.

MightyHive wishes to correct any misapprehension that it has acquired Datalicious Korea. MightyHive immediately and unconditionally retracts each of its October 28, 2019 and December 9, 2019 articles and apologizes to Datalicious Pty Ltd both for inappropriate use of its trademark and for any confusion caused.

If you have any further questions about this correction or our retraction, please contact legal@mightyhive.com.

MightyHive Adds Japan Certification for Google Cloud Platform

Read the press release in Japanese

TOKYO, Sept. 19, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan.

According to MightyHive’s market research report “The Data-Confident Marketer,” the average marketer believes they have tapped less than half the potential value of their first-party data. To reap the full benefits of data-driven marketing, brands must de-silo and unify enterprise data sets including ad platform and media data, customer relationship management (CRM) and customer loyalty, point of sale (POS), as well as site and app analytics.

As a certified Google Cloud Platform partner, MightyHive Japan helps advertisers employ the tools needed to overcome the challenges of unifying marketing, customer, and sales data, generating new and productive signals and insights from unified data sets, and activating those insights across marketing and customer-facing channels.

MightyHive is also a service provider for Google Marketing Platform, so its clients benefit from streamlined technology connections and service between the platforms. MightyHive has been certified in the Google Marketing Platform Partner program since 2012, helping to launch the program in the United States. Its investment in Google Cloud Platform demonstrates the evolving needs of marketing clients seeking to make better use of first-party data and adapting to data privacy considerations.

“As the programmatic industry continues to grow in Japan and marketers seek to take more control, we are proud to be able to offer local advertisers the advantages of our longstanding partnership with Google,” said Ryo Matsuzaki, Senior Director, MightyHive. “Through our certified partnership with Google Cloud Platform and service capability on Google Marketing Platform, we help brands address today’s challenges for harnessing the power of data as well as build roadmaps to remain at the forefront for years to come.”

To learn more about MightyHive Japan and its local Google Cloud Platform solutions, please contact japansales@mightyhive.com.

About MightyHive

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Bangkok, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

About S4Capital

S4Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55%.

S4Capital combined with MediaMonks, the leading, AdAge A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S4Capital), all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan and Scott Spirit.

The company has a market capitalization of approximately £500 million ($600 million) and over 1,500 people in 22 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £12 billion. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for nine years.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

Simon Harris Joins MightyHive as Head of Sales EMEA from Dentsu Aegis Network

LONDON, Aug. 22, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Simon Harris as Head of Sales for Europe, Middle East and Africa (EMEA). With over a decade of experience creating and deploying programmatic solutions driving business results, Harris will help both existing and prospective clients get the most out of MightyHive’s significant expertise in programmatic media operations, data strategy and analytics.

Since launching its European presence in London in November 2017, MightyHive has grown its EMEA team by 15x. The region is showing profitable growth by offering data strategy and programmatic upskilling engagements with clients like Renault, Pandora Jewelry and other large multinational advertisers in food and beverage, beauty and apparel.

“At MightyHive, we pride ourselves in empowering brands and agencies alike to take greater control of their programmatic marketing,” said Sasha Schmitz, managing director, EMEA at MightyHive. “As one of the leading authorities globally in programmatic trading and optimization, Simon is an ideal fit to lead our EMEA sales team toward further excellence in the service of our clients.”

Before joining MightyHive, Harris served as Head of Programmatic Activation for Dentsu Aegis Network in London. In this role, he guided advertising operations (ad ops) and biddable and programmatic experience, as well as led a number of programmatic trading desks — including some of the first fully-transparent trading operations in Europe. He has also held various programmatic-focused roles at iProspect, Mindshare and IPG Mediabrands.

Harris is also actively engaged in the conversations related to future evolution of data-driven marketing outside of work. He sits on a number of working groups within the IAB Tech Lab, is active on Twitter (@SimonJHarris) and writes a weekly newsletter, Happy Friday, which has over 3,000 marketer subscribers.

“I have been in the agency world for many years and there is a clear opportunity for a new type of service provider that helps marketers understand technology and create roadmaps for change, rather than just take orders for media plans,” said Harris. “MightyHive has been incredibly successful at delivering on that need because it was quick to recognize the change in the delivery of programmatic services and created teams that are well-placed to deliver tangible results for our clients. I’m excited to join the MightyHive team at this juncture of their business and to work alongside an incredibly talented group of people across the organization.”

Harris will oversee MightyHive sales directors for EMEA, including teams in London, Stockholm, Milan and Paris.

To learn more about MightyHive EMEA, please contact Simon Harris.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Milan, New York, Paris, Tokyo, Toronto, Vancouver, São Paulo, Singapore, Stockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

Read this Press Release on GlobeNewswire.

Press Release: MightyHive’s Sasha Schmitz Recognized in Ad Age’s Women to Watch Europe

Sasha SchmitzSAN FRANCISCO, May 28, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced that Sasha Schmitz, managing director for the EMEA region, has been named an Ad Age Woman to Watch Europe 2019. The prestigious list honors groundbreakers, forward thinkers, and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

Schmitz is responsible for scaling the company’s business across Europe. In just two years, she grew the MightyHive EMEA team from three women in a co-working space in London to a 30-person team, with offices in London, Stockholm, Paris and Milan — with more offices in Europe and the Middle East to come. Under her leadership, MightyHive’s European revenue grew by triple-digit percentages in 2018, while maintaining a 100 percent retention rate across the entire region.

Schmitz has been instrumental in developing partnerships in Europe that enable better connections between media, creative and technology, resulting in better experiences for advertisers and consumers. Her programmatic expertise and deep understanding of client management have been key in securing MightyHive’s marquee European clients, who still remain on their roster today.

In 2019, Schmitz will continue to build the relationship between creative agency MediaMonks and MightyHive following the company’s 2018 merger with Sir Martin Sorrell’s S4 Capital, informing how the companies under the S4 Capital umbrella align offerings to better benefit clients.

“Having seen Sasha in action over the past few months, I am certain that Ad Age made the right decision,” said Sir Martin Sorrell, Executive Chairman of S4 Capital. “I look forward to seeing S4 Capital develop more talent like Sasha to lead the industry into the new era.”

“Sasha is an excellent example of a new breed of digital marketers, savvy across the board in technology, media and general business acumen. We made a bet on her talent and ambition to lead our entry into Europe, and the results have exceeded our expectations,” said MightyHive CEO Pete Kim. “Her leadership of the European region has been critical for our overall business growth. We are thrilled that one of our most valued leaders is receiving this well-deserved recognition.”

Schmitz added, “I am honored to be recognized by Ad Age, alongside many other outstanding women. Leadership to me is about building an inclusive culture and uniting teams across different cultural backgrounds, all while scaling the company’s business. Throughout the journey, I feel it has been critical to empower teams with strategic clarity and a collaborative structure to develop their strengths and equip them with the confidence to nurture business relationships of their own.”

To see the full list of Ad Age Women to Watch Europe 2019 honorees, please click here.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Acquires ProgMedia

Read the press release in Portuguese or Spanish

SAN FRANCISCO, April 26, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced it has acquired ProgMedia, a Brazilian-based programmatic solutions consulting firm. Under the terms of the agreement, ProgMedia becomes a wholly-owned subsidiary of MightyHive. The acquisition expands MightyHive’s operations into Latin America and is expected to increase ProgMedia’s customer base and revenue in Brazil and Latin America by more than 200 percent over the next 12 months.

MightyHive is one of the largest and fastest-growing programmatic buyers in the world and now operates throughout North America, Europe, Asia-Pacific and Latin America. With this acquisition, MightyHive enters the Latin American ad market, the fourth-largest in the world, accounting for 6.1 percent of worldwide media ad spending in 2018, with Brazil owning the largest spend in the market.

“MightyHive’s growth by acquisition this week is consistent with S4 Capital’s strategy of broadening our capabilities in first-party data, content and media around the world,” said Pete Kim, MightyHive CEO. “ProgMedia is the strongest programmatic company in the region and will propel our Latin American business forward so we can capitalize on the clear market opportunity here. We expect our success will lay the groundwork for further acquisitions in 2019 and 2020.”

The acquisition will allow current customers of ProgMedia to draw on MightyHive’s international strength and partnerships, as well as allow global enterprises to extend their in-housing or programmatic initiatives with MightyHive to Latin America. ProgMedia plans to rebrand itself as MightyHive in the coming year as it broadens its service offering and technology partners. Bruno Rebouças, CEO and Founder, and Natália Fernandes, COO and Partner, will remain as the leaders of the ProgMedia team and will report to Emily Del Greco, President of the Americas for MightyHive.

“Over the last several months, we have had a surge of demand for Latin America-based support and consulting from our multi-national clients. I am delighted to work with Bruno, Natália, and team to scale MightyHive’s offering into this critically important region,” said Emily Del Greco, President of the Americas, MightyHive.

“We feel strongly that this move is the right one for ProgMedia’s clients and team,” said Bruno Rebouças, CEO and founder of ProgMedia. “MightyHive’s culture and values reflect ProgMedia’s high standards for client service and employee happiness. Moreover, we share a vision to help companies master the technologies required to digitally transform themselves for success. We look forward to working with MightyHive to help marketers and agencies in Latin America fully realize the potential of advanced marketing and advertising technologies.”

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

About ProgMedia
ProgMedia is a São Paulo, Brazil-based programmatic consultancy founded in 2017. The company is led by two former Google employees, Bruno Rebouças and Natália Fernandes. The company provides consultancy, campaign operations, and training capabilities for clients in Latin America.

Contact 
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Expands Canadian Leadership Teams with Two Executive Appointments

To read the French version of this press release, click here.

VANCOUVER, British Columbia, April 23, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced two key additions to its growing teams across Canada. Michelle Cunningham has been appointed as sales director in MightyHive’s Vancouver office to oversee the company’s western sales operations in the programmatic market. Brian Schwartz has been appointed enterprise consulting lead in MightyHive’s Toronto office to oversee the company’s operations within the programmatic market.

Cunningham brings over 10 years of digital experience to her new role. She started her career as the first employee at Metrolyrics.com, where she played an integral part in building the brand and its online presence, eventually leading to the company’s acquisition by CBS Interactive. After the acquisition, she transitioned into a top sales executive in the tech, games and lifestyle division at CBS. Most recently, Cunningham was a senior manager of client development at Mediative, performance marketing agency.

A frequent thought leader and public speaker in the programmatic space, Schwartz brings more than 10 years in search, display and analytics to his new position. In his last role as director of programmatic at a large Canadian agency, Schwartz consulted clients looking to get the most out of their data and technology, while leading a team of programmatic traders in verticals such as telco, travel, automotive and finance.

“In order for brands to fully thrive in the ever-evolving digital landscape, it has become imperative for them to take full advantage of their data and technology. For some that could mean tweaking their current processes, for others it could be taking ownership of the entire advertising technology stack,” said Schwartz. “I’m looking forward to applying my background in digital execution through a consultative lens to help MightyHive’s clients navigate the complex digital media landscape and accelerate their path to becoming digital leaders.”

“We have seen a massive uptick in interest and action here in Canada in the areas of in-housing and partial in-housing,” said Tessa Ohlendorf, managing director of MightyHive Canada. “Canadian marketers are driving their businesses in this direction in great numbers. Due to this market reality, we have invested in Brian and Michelle to assist in managing these conversations, and help marketers move into the future they are excited about.”

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver and Montreal. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

Press Release: MightyHive Appoints Alexandre Hénault to Lead Quebec Office

MONTREAL, April 02, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced the appointment of Alexandre Hénault as market lead, Quebec, to oversee MightyHive’s operations in the French speaking market. Alexandre Hénault brings more than 20 years in adtech and martech to this position, with a career spanning a number of Quebec’s publishers and startups. After heading one of Montreal’s first trading desks, Magnet Intell, he went on to become vice president of digital sales and operations at Quebecor, Quebec’s largest publisher. Alexandre has extensive experience both on the programmatic buy side and sale side.

“We believe strongly in providing local support for clients and are investing in their success by providing on the ground services to meet the growing needs of micro markets,” said Tessa Ohlendorf, managing director of MightyHive Canada. “We know that there are both established and emerging businesses operating in Quebec and that a dedicated French speaking team will be in the best position to provide successful support for the businesses in the region. Alexandre will be in an exciting position, offering support for all programmatic media, data, analytics, DCO and associated services for Quebec based businesses.”

In his new role, Alexandre will build a local team to support existing clients and provide local expertise on MightyHive service offerings. Whether providing end-to-end in-housing support, a scope for data, or DV360 platform usage, MightyHive Montreal will fill the gap in the market for regionally focused programmatic services. Throughout the remainder of the year, Alexandre will work with the rest of the Canadian team, led by Tessa Ohlendorf, focusing on transition and increased expansion into the Quebec region.

“Over the last 20 years, I have had the opportunity to work within great organizations and with clients that have challenged me to offer bespoke business solutions,” said Alexandre. “Leading my own startup for five years has also helped me understand the different challenges of business owners in this digitally disrupted era. I’m very excited to join MightyHive and bring to the Quebec market a unique set of services and skills that are necessary to ensure success for companies seeking to digitally transform their marketing and business.”

To learn more about Quebec Canada, contact Tessa Ohlendorf or Alexandre Hénault.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/97f2a159-8ec0-475b-92dc-45bf18047548

Press Release: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide

SAN FRANCISCO, March 26, 2019 (GLOBE NEWSWIRE) — In a new report released today, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and MightyHive, the leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.

Across the surveyed universe, the study found uneven progress and mixed optimism as well as a variation in how long marketers expect their data investments to produce results.

THE BIG A-HA

  • Study Reveals a Significant Data-Confidence Divide: Only a small cohort of marketers surveyed put themselves at the head of this pack: fewer than one in 20 believe they have tapped more than 80 percent of the potential of their first-party data.

In terms of the survey’s implications, Advertiser Perceptions finds this confidence gap to be most significant.

“When you consider that 67 percent of respondents expect to realize their first-party data goals in an impressive 18 months or less, it seems a wave of data-confident marketers may be about to crest, significantly impacting the competitive landscape,” said Stuart Schneiderman, vice president, business intelligence at Advertiser Perceptions. “It would be wise for all companies that depend on data to drive their business to assess their data use readiness. Otherwise, the minority that feels very confident now could lengthen their lead.”

KEY FINDINGS:

INTENT, INVESTMENT AND USE PLANS

  1. Marketers Reveal Four Primary Goals Driving First Party Data Use
    1. Improved performance/ROI
    2. Accuracy/data quality
    3. More precise targeting
    4. Improved measurement and attribution
  • Mobile Apps Analytics, Social Media Platform Data, Online Sales Data and Site Analytics Driving Increased First Party Data Spend Plans: The survey also uncovered several key areas in which marketers expect to increase their investment in first-party data over the next 12 months, with 64 percent of marketers expecting to increase their use of first-party data in mobile apps analytics, followed by social media platform data (55 percent), online sales data (52 percent) and site analytics (50 percent).
  • Most marketers (67 percent) anticipate realizing their first-party data goals in 18 months or less: Despite mixed confidence levels and the fact that first-party data initiatives are often complex and take longer than planned, most marketers surveyed were still optimistic that their data investments would render results within the first year and a half.

CONFIDENCE AND CONCERNS

  • Only 40 percent of marketers are very “data confident” today: There is a clear split in marketers’ attitudes toward the immediate value of first-party data. The majority (56 percent of those surveyed) said they were “somewhat confident” in first-party data delivering a strong ROI. 40 percent of marketers were “very confident” in the value of first-party data. The report identified this second group as “data-confident” and found that marketers falling into this category tend to use more types of technology, are likelier to use partners, and show a heightened interest in certain types of first-party data.
  • Marketers Express Concerns About Under-Utilizing Use of First Party Data: Despite optimism around the benefits of first-party data use, marketers on average believe they have tapped only 47 percent of first-party data’s potential.

“What this survey made clear is that leading marketers are unlocking first-party data to gain a better understanding of who their customers are, what motivates them, and how digital advertising plays a role in purchase decisions,” said Tyler Pietz, vice president of global consulting at MightyHive. “This report reveals key characteristics displayed by data-confident marketers as well as overall trends in the use of first-party data.”

Download the full +Data Confident Marketer report at mightyhive.com/data-confident-marketer.

Methodology
The report — The Data Confident Marketer — is based on a survey of 200 brand-side marketing decision-makers with an annual digital advertising budget of at least $5MM about their views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results. Additionally, five anonymous in-depth interviews were conducted with senior marketers in the CPG, beauty, financial, retail and travel industries.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

About Advertiser Perceptions
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising industry. Our exclusive insights, practical advice and knowledgeable guidance produce actionable solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.  For more information about our services or to arrange a private briefing, please contact us at 212-626-6683 or info@AdvertiserPerceptions.com.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273