Category: Press Releases

Press Release: MightyHive Appoints Emily Del Greco as President of the Americas

Read the full press release on PR Newswire.

Ad tech strategist joins to accelerate consulting offering for data, analytics, and in-housing

SAN FRANCISCOSept. 26, 2018 /PR Newswire/ — Digital transformation partner MightyHive announced that Emily Del Greco has joined the company as President of the Americas. In this role, she will grow MightyHive’s consolidated media consultancy offering across programmatic, data, analytics, and in-housing. Her responsibilities will include oversight of client operations and sales for the region.

After a decade at Google and Adelphic Mobile working on data commercialization and programmatic platform sales, Ms. Del Greco founded consulting firm Del Greco Solutions to service ad agencies, tech companies, investment firms, and traditional and digital media companies. Del Greco Solutions was quickly recognized as a leader in the space. Her distinguished consulting career focused largely on future-proofing strategy and go-to-market operations for firms on both the buy- and sell-side. One of Ms. Del Greco’s notable engagements was serving as a senior advisor to the Consumer Tech & Media Practice at McKinsey and Company.

“Consulting is the natural evolution of the hands-on-keyboard work that happens at MightyHive every day, and increasingly we find ourselves getting involved in strategic, high-level business decisions with ad tech as the starting point,” said Pete Kim, CEO, MightyHive. “Adding Emily to our global leadership bench perfectly complements our existing consulting capabilities and will help us drive forward quickly in this burgeoning area of our business.”

MightyHive’s digital transformation practice has been developed on a foundation of ad technology expertise and has been adapted for clients of all sizes, regardless of their place on the ‘spectrum of control.’ How the brand chooses to take ownership of its media and data strategy to drive success is up to them, while MightyHive helps guide the marketer’s journey into greater transparency and control over their digital investments.

“Our unique value proposition to the client is that we engage in strategic consulting work based on our practitioners’ mindset and our proximity to the data — the very data that brands want to better understand so they can drive real business outcomes. This model also offers unique and different career opportunities for our team who want to migrate into consulting work applying the expertise they bring to the table,” said Emily Del Greco. “As MightyHive continues to expand into this more diversified portfolio of services, I am excited by the opportunity to develop talent, grow the business, and deliver value for our clients.”

About MightyHive
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeSydney, and Toronto.

Press Release: MightyHive Expands Operations into Canada

Read the full press release on PR Newswire.

Tessa Ohlendorf appointed managing director

SAN FRANCISCOSept. 4, 2018 /PRNewswire/ — MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered in Toronto, the MightyHive Canada enterprise sales and client management team is expected to grow rapidly this year and already has relationships with customers such as The Home Depot Canada.

“MightyHive has ambitious plans for the programmatic market in Canada focused on consulting, in-housing and enterprise data, which are huge opportunities,” said Pete Kim, CEO MightyHive. “Tessa has always focused on growth and building companies from the ground up, and we are delighted to have her lead sales and operations for MightyHive Canada.”

Tessa will oversee all Canadian clients and manage services teams in the areas of programmatic buying across digital channels, systems integration, and enterprise data and analytics consulting.

“MightyHive offers something unique: an integrated end-to-end media, data and analytics process that uses innovative marketing technology paired with strategic consulting. It is no surprise that MightyHive is in a high-growth stage,” said Tessa Ohlendorf, MD Canada, MightyHive. “I’m delighted to lead this one of a kind solution to the Canadian market.”

A respected leader and visionary with deep knowledge in the programmatic space, Tessa has worked in both the US and Canada with programmatic technology, search and social media solutions. When programmatic gained traction in Canada in 2012, Tessa drove success for clients and her internal teams while at Cadreon—which she launched in the Canadian market—and has been part of the transformation of the industry ever since. “Bringing digital capabilities in-house can be not only efficient but also incredibly enlightening, when done correctly, by providing clients with the utmost transparency and access to their data, assets, and campaigns,” added Ms. Ohlendorf.

On September 20th Ms. Ohlendorf will be speaking at the Future of TV Advertising Forum Canada during Session Two: The Future of Agencies, Brands, Planning, and Media.

About MightyHive

MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingaporeSydney, and Toronto.

Contact: Andrea Borenandrea@gullrock.com , 1-650-644-1700

Press Release: Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies – the Inc. 5000

Read the full press release on PR Newswire.

NEW YORKAug. 15, 2018 /PRNewswire/ — Inc. magazine today revealed that MightyHive is No. 501 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. MightyHive ranked No. 51 in the Advertising & Marketing segment. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“We are proud of the hard work our team has put into growing MightyHive into a leading programmatic solutions and analytics partner and pleased to be honored by Inc. in the Inc. 5000,” said Pete Kim, CEO MightyHive. “It’s the dedication and expertise of our people that has made MightyHive — and our clients — successful, and we look forward to keeping this amazing growth going.”

Not only have the companies on the 2018 Inc. 5000 (which are listed online at Inc.com, with the top 500 companies featured in the September issue of Inc., available on newsstands August 15) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2018 Inc. 5000 achieved an astounding three-year average growth of 538.2 percent, and a median rate of 171.8 percent. The Inc. 5000’s aggregate revenue was $206.1 billion in 2017, accounting for 664,095 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice,” says Inc. editor in chief James Ledbetter. “The lines of business may come and go, or come and stay. What doesn’t change is the way entrepreneurs create and accelerate the forces that shape our lives.”

The annual Inc. 5000 event honoring the companies on the list will be held October 17 to 19, 2018, at the JW Marriott San Antonio Hill Country Resort, in San Antonio, Texas. As always, speakers include some of the greatest innovators and business leaders of our generation.

About MightyHive 

MightyHive is a Programmatic and Analytics Solutions Partner combining the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
GullRock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive Chosen as Google Marketing Platform Partner

Read the release below or on PR Newswire.

Global, full-stack Sales Partner for enterprise with Google Cloud certification

SAN FRANCISCOJuly 3, 2018 /PRNewswire/ — MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced that it has been selected as a Google Marketing Platform Partner, designated a Sales Partner by Google and has received certification on Google Cloud. MightyHive is the first global, full-stack partner for enterprise on Google’s advertising and cloud solutions, making it possible for the Fortune 1000 to create the most value from their enterprise data and execute their full vision with one partner.

A long-term Google partner, MightyHive was already Google’s largest DoubleClick Certified Marketing Partner (DCMP) and a leading Google Analytics Certified Partner (GACP) with more than 400 clients running media through its platform. As Google Marketing Platform Partners replaces these two earlier programs, MightyHive takes its best practices, together with its long-standing relationships, and delivers unparalleled expertise across all Google advertising and Cloud solutions. Enterprises interested in consulting services as well as those looking to in-house their programmatic marketing over time will find their needs met with transparency.

“By unifying media and analytics, Google has further heightened the need for a single partner that is capable of completing a comprehensive advertising transformation around a cutting edge technology stack,” said Pete Kim, CEO of MightyHive. “As the largest Google Marketing Platform Partner, we are excited by the potential these announcements unlock in our ongoing quest to help marketers take control of their digital futures. We are the only partner an enterprise would need whether they want analytics and consulting expertise or to become programmatically self-sufficient.”

MightyHive serves brands internationally including Asana, Dow Jones, Everlane, Hanapin Marketing, The Home Depot Canada, Factual, Mondelez, Nationwide, OpenTable, PANDORA, Sprint, Sephora, TransUnion, The Wall Street Journal and Yamaha.

About MightyHive

MightyHive is a Programmatic and Analytics Solutions Partner combining the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New YorkLondonSingapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
GullRock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Read the release below or on PRNewswire.

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy

SAN FRANCISCO, April 10, 2018 /PRNewswire/ — MightyHive, the premier Programmatic Solutions Partner, today announced it is one of an exclusive group to receive certification for the Google Attribution 360 platform in the U.S., currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof.

MightyHive, already Google’s largest DoubleClick Certified Marketing Partner and a leading Google Analytics Certified Partner, has more than 400 clients running media through its platform. With this expertise, the company can equip brands and agencies with powerful and precise analytics revealing how paid media channels are contributing to performance. With credible insights into ad effectiveness, advertisers will be able to allocate media budgets more effectively, eliminate wasted spend, and ultimately drive stronger results.

Google Attribution 360 taps into Google’s unparalleled user graph to offer cross-device, cross-channel attribution analysis that can be further enhanced by advertisers’ first-party campaign data. Marketers are also able to use predictive analytics to model the impact of budget changes and optimize media spend across channels.

By aggregating marketing touchpoints across DoubleClick, Google AdWords, and Google Analytics, Google Attribution 360 offers marketers a uniquely comprehensive – and ultimately more accurate – view of the relative contributions of campaigns and media channels. The data-driven attribution methodology and model-comparison features available in Google Attribution 360 also give marketers vastly superior insights when compared to outdated and misleading attribution methodologies such as last-touch.

“MightyHive has developed a truly unique offering that brings programmatic media buying and data-driven attribution under one roof. With Google Attribution 360, we can bring game-changing insights to advertisers who expect greater clarity than ever before into how their media dollars are influencing performance,” said Ming Wu, Chief Revenue Officer at MightyHive.

In addition to its existing Google Analytics 360 service, MightyHive will offer Google Attribution 360 on a managed-service basis.

About MightyHive
MightyHive is a Programmatic Solutions Partner that provides custom consulting services, agency functionality, and enables programmatic in-housing for enterprise clients. The MightyHive advantage is its deep expertise in leading ad tech platforms combined with a range of offerings including full-service campaign management for marketers, in-housing training and support, and platform implementation — all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, and Sydney.

About Google Attribution 360
Google Attribution 360, part of the Google Analytics 360 Suite, offers enterprise-level attribution designed to meet the data integration and modeling needs of the largest advertisers. Google Attribution 360 uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel and cross-device decisions and drive greater returns.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
Gull Rock PR/West Coast
650-644-1700
andrea@gullrock.com

Press Release: MightyHive Opens Offices in London and Singapore

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ — MightyHive, the premier Programmatic Solutions Partner, announced the opening of two new offices in London and Singapore which will strengthen the company’s partnerships with marketers and agencies in those markets. This global expansion positions MightyHive as the only full-stack DoubleClick Certified Marketing Partner with a presence in North America, Europe, and APAC. The company has a previously established office in Sydney.

“The decision to expand into Europe and open a second office in Asia Pacific was a logical step in our business growth strategy,” said Pete Kim, CEO, MightyHive. “Some of the most sophisticated programmatic markets in the world are in these regions and it’s critical that we meet clients where they live to service them most effectively.”

As the industry’s premier Programmatic Solutions Partner, and one of the largest and fastest-growing programmatic buyers in the world, MightyHive’s goal is to empower brands and agencies to take control of their digital futures through world-class support and service of advertising platforms. A new breed of marketing service provider, the company has doubled in size over the last year and counts some of the world’s leading brands, including Sprint, Yamaha Motor Corporation, and The Wall Street Journal as customers.

“Thanks to our presence in London, MightyHive can establish even closer ties with our UK and European clients and is better positioned to introduce our flexible programmatic service offerings to marketers throughout the region,” said Paolo Pironi, Managing Director EMEA, Sales for MightyHive.

“Opening an office in Singapore in addition to our presence in Sydney will further strengthen our service capabilities in the fast-growing market of APAC,” said Kenny Griffiths, Managing Director Asia Pacific, MightyHive.”We are seeing exponential demand in this region for programmatic expertise that companies can eventually take in-house.”

For more information or to get in contact with a MightyHive representative in your region, contact questions@mightyhive.com.

About MightyHive
MightyHive is the premier Programmatic Solutions Partner for forward-thinking marketers and agencies, wherever they are on the path to programmatic self-sufficiency. MightyHive empowers marketers to take control of their digital futures through world-class support and service of advertising platform technologies. We are defining a new services space for marketers that combines enterprise systems integration, and media and advertising technology expertise. Our offerings include programmatic insourcing, full-service management, and strategic advisory services. One of the largest and fastest-growing programmatic buyers in the world, MightyHive has helped hundreds of clients adopt programmatic, and has a global presence with offices in San Francisco, New York, London, Singapore and Sydney.

Jenny Mulholland
Gull Rock PR/East Coast
732-245-0021
jenny@gullrock.com

Andrea Boren
Gull Rock PR/West Coast
650-644-1700
andrea@gullrock.com