Category: Team Members

How to Enrich Your Google Tag Manager Monitor Data with a New Google Analytics Integration

We <3 Simo

Last year, our favorite Google Analytics and Google Tag Manager expert, Simo Ahava, wrote a great blog post about How to Build a Google Tag Manager Monitor. This tool is extremely helpful for unlocking statistics on site tag fires from various dataLayer event pushes.

Many crucial data points used for activation and measurement rely on successful dataLayer pushes. We’ve made a few updates to Simo’s Google Tag Manager Monitor framework that have allowed us to join data with Google Analytics. These updates help us unlock the ability to identify stability issue trends and patterns across devices, browsers, and operating systems that can negatively affect dataLayer pushes. For marketers struggling with data leakage, this is a BIG WIN.

We’ve Been Tinkering

Let’s explore the various adaptations we have made to Simo’s methodology in order to join results from the Google Tag Manager Monitoring Tool with a Google Analytics dataset in BigQuery, and what these enhanced capabilities mean for marketers. The join we’ve created enriches data collected via the Google Tag Manager Monitoring Tool with Google Analytics data points such as device, browser, OS—crucial information in understanding trends and patterns that impact performance. 

This post provides a high-level overview for how adding a new metric to your analytics toolset can help you measure the stability of your analytics implementation. If you’re interested in digging deeper into specifics or discussing real-world use cases, please reach out to me

TECH SETUP

There are a few prerequisites to have in place before joining data from a Google Tag Manager Monitoring Tool with Google Analytics data:

  • Pre-existing implementation of Simo’s Monitoring Tool (use his guide to get started)
  • Access to Google Tag Manager
  • Access to Google Cloud Platform project 
  • Google Analytics 360 Export

 

Here’s a look at an architecture diagram showing the Google Tag Manager Monitor Tool integrated with Google Analytics:

The Secret Sauce

The MightyHive Data Science team has designed a series of updates to Simo’s monitoring tool to provide enhanced data and diagnostic insights, including updates to the tool template to capture the Google Analytics Client ID, allowing us to join Google Analytics BigQuery data sets. Our team also realized that to connect all events on a given page together, a universally unique identifier (UUID) needed to be set via a new custom HTML tag. 

With the updated Monitor Tool template and the UUID tag set, the team updated the Cloud Function and created a BigQuery Table Schema for the enhanced tool using three additional fields: ga_client_id, event_id, and urlpath.

For a more detailed breakdown of the custom HTML tags we used, key Google Tag Manager settings, and code snippets for the template updates, shoot me an email.   

What Does this Look Like IRL?

A client—let’s call them Company X—published a new version of their site around August 3. Once the updated site was live, Company X noticed that the gtm.load dataLayer event push began to fire later, or in some cases not at all. Because various tags were set to fire on gtm.load, those tags fired less frequently post-release. 

Tracking breaks like this are a marketer’s nightmare. Did the tag fail? Did someone publish an update with broken code or without the all-important dataLayer push? Is the break happening on a specific device, browser, or operating system? These questions and more can lead to a frustrating, time consuming wild goose chase, not to mention lost data until the issue is fixed. 

Calculating the Google Tag Manager Load Rate

To troubleshoot Company X’s misfire, we used a new metric: Google Tag Manager Load Rate.  We’ve calculated the load rate using the following simple formula:

Let’s say Company X has an order confirmation dataLayer event that occurs after gtm.js. Swapping out gtm.load for the order confirmation dataLayer event gives Company X its order confirmation fire rate. 

BIGQUERY GOOGLE TAG MANAGER
LOAD RATE QUERY

The Google Tag Manager Load Rate query calculates the fire rate in the following grouping:

  • Device Category – Google Analytics provided device category (desktop, tablet, mobile) 
  • Device Browser – Google Analytics provided device browser (Chrome, Safari, Firefox) 
  • Page Path – Page where the event occured
  • Load Count – Count of gtm.load events
  • JS Count – Count of gtm.js events
  • GTM Load Rate – Load Count / JS Count


Here’s what the query output looks like:

In this example, using our BigQuery Google Tag Manager Load Rate query, we can quickly see that Company X’s home page, or “/”, has the lowest load rate at 91%. This means that 9% of gtm.loads on the home page did not fire, therefore leading to 9% (!!!) of traffic potentially being untracked. 

Better Insights, Faster Solutions

Our updates to the Google Tag Manager Monitoring Tool help take some of the guesswork out of the equation by automating a solution that audits dataLayer fires to quickly diagnose issues as they arise. By leveraging our version of the tool supplemented with Google Analytics data points, Company X was able to quickly pinpoint a sharp decline in fire rates post-release on Chrome and Firefox, while Safari was unaffected. A speedy and definitive diagnosis helped Company X fix the issue fast, reducing data leakage and bolstering its analytics setup against future issues.

Data Leakage Be Gone!

In advanced analytics use cases, troubleshooting and diagnostics can monopolize an inordinate amount of time and resources, risking massive data leakage until an issue is resolved. Now that we have the ability to join Google Tag Manager Monitor Tool insights with Google Analytics datasets, we can pinpoint when and where dataLayer pushes fail and which devices, browsers, and operating systems they are failing on. For marketers, this means hours, days, or even weeks of time saved and minimal data lost. 

Interested in learning more? Email me at jack.pace@mightyhive.com.  

 

We Commit to Change

Recently, S4Capital made a strong commitment to foster diversity, equity, and inclusion among its 2,500+ employees. Although in some cases our statistics are better than national averages, we recognize there is still work to be done in this area.

Committed to Diversity, Equity & Inclusion

MightyHive believes that diversity and inclusion are essential to its success. Differences in ideas, opinions, and experience add depth to the work we do, enriching the lives of our people and our work for clients.

Committed to Accountability

We have chosen to make our US diversity data public. Looking at the stats:

commit data ethnicity

By ethnicity: 40% of our US employees are ethnically diverse, the most underrepresented groups being Black Americans, Hispanic or Latinos, and Native Americans.

commit gender data

By gender: 48% of US employees identify as women, with 33% at the executive level, and 52% identify as men.

 

Committed to Change

Alongside S4Capital and our sister companies, we commit to improving diversity, equity, and inclusion at MightyHive. We aim to promote an inclusive culture where all are welcome to share their expertise and further their career. We are committed to: 

  • Regularly tracking our ethnic diversity statistics to hold ourselves accountable and updating these statistics at least once every year
  • Increasing the diversity of our employee base, specifically the number of Black employees, to match population levels in the communities where we work 
  • Increasing and promoting gender and ethnic diversity at all levels of our company, especially in leadership roles
  • Continuing to build on our employee training requirements with a focus on allyship, anti-racism, anti-bias, and other initiatives that promote racial equity
  • Regularly assessing our culture, practices, and company policies to ensure we are maintaining and supporting an equitable environment for all 
  • Staying open to learning from one another, both internally and in our industry, as we aim to improve racial and social justice for everyone
  • Continuing to support our Employee Resource Groups (ERGs) 
  • Participating in S4Capital’s fellowship program, and developing local internships to recruit minority graduates and non-graduates to train with us
  • Conducting a gift matching drive to contribute to some of the major US nonprofits that support racial equality and justice.
  • Posting our progress towards these commitments quarterly on social media

We stand committed. We are, and will be, transparent and accountable. We’re in it for the long haul.

 

Press Release: Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

LONDON, July 07, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability.

At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and supporting them in defining and executing sophisticated data strategies.

McAra has the unique experience of senior roles at both Adobe and Google and has worked with multiple enterprise brands all across EMEA on the importance of leveraging cutting-edge technology and strategic consulting to drive performance. His extensive experience includes positions driving significant growth for industry leaders like Google Analytics, Adometry and Adobe. McAra’s deep understanding of advanced digital and cloud marketing analytics helped him pair clients with the most impactful commercial solutions.

“It is more important than ever for marketers to have access to end-to-end services designed to help them harness the power of their data,” said Russell Sutton, MightyHive SVP Data, EMEA. “Having previously seen Toby’s impressive finesse with leading successful commercial teams, coordinating sales and delivery for partners and driving profitability at ConversionWorks, it is an honor to welcome him to our team at MightyHive.”

McAra’s appointment follows MightyHive’s pattern of strategic investments in the EMEA region, where it services clients such as Renault, Lavazza, Pandora Jewelry, and Electrolux. In 2019, MightyHive appointed Simon Harris as head of sales EMEA and Julien Coquet as director of analytics for EMEA. Also in 2019, MightyHive merged with ConversionWorks, a London-based digital analytics, biddable media and data science consultancy. McAra previously served as an adviser and commercial director at ConversionWorks prior to its merger with MightyHive, leading to ConversionWorks winning the Drum Analytics Agency of the Year award.

“Over the last few years, MightyHive has repeatedly demonstrated its full-service capabilities as a strategic partner, helping brands take greater control of their data and digital strategies,” McAra said. “I look forward to bringing my skills to the enterprise sales team as they continue to drive excellent results for clients in digital transformation, advanced analytics, and data strategy.”

To learn more about MightyHive EMEA, please contact emeasales@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with teams in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Press Release: Sayf Sharif Joins MightyHive as Senior Director of Data, North America

Sharif adds key skills to advance MightyHive analytics and attribution services.

SAN FRANCISCO, June 23, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity.

At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He will nurture clients’ understanding of how to create and test attribution strategies across media buys. A thought leader in the data and analytics space, Sharif will build sophisticated technology stacks and develop attribution models based on client goals and needs.

“Marketing is changing faster than ever, so it is critical to use data to understand how to optimize it to positively impact the bottom line,” said Tyler Pietz, VP of global enterprise solutions at MightyHive. “Sayf’s unique qualifications and his archaeologist eye make him a valuable addition to MightyHive in this new role where he will help write the playbook for our clients and our team.”

Sharif is a digital analytics veteran, having previously led analytics practices at LunaMetrics and Seer Interactive, as well as having spoken worldwide at numerous analytics and digital marketing conferences. Sharif has helped companies like Leading Hotels of the World, UNICEF, University of Pennsylvania, and many others leverage data and analytics strategies to improve their return on investment (ROI).

“My education and background as an archaeologist inspires my approach to analytics and attribution, since the goal is to collect data in order to understand past human behavior,” Sharif said. “MightyHive continues to prove itself as a global leader in helping blue chip organizations better harness the power of their data, so I am honored to bring my experience and leadership to the team.”

MightyHive has made recent strategic investments to grow its data and analytics practice, including its May 2020 merger with Digodat, the leading Argentina-based analytics consultancy specializing in data visualization, data insights, predictive modeling and data engineering. In 2019, MightyHive merged with ConversionWorks, a London-based, award-winning digital analytics, biddable media and data science consultancy, and with MightyHive Korea, another widely recognized data and analytics consultancy in Seoul. Each merger added noteworthy talent, global scale, and new capabilities to MightyHive.

To learn more about MightyHive’s analytics capabilities, please contact sales@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with teams in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Read press release on GlobeNewswire

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

PARIS, Feb. 24, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development.

At MightyHive, Coquet will be responsible for building and servicing data analytics clients across MightyHive’s growing European market share in London, Milan, Paris and Stockholm, with client services centered around the Google Marketing Platform and Google Cloud Platform. He will focus on MightyHive’s enterprise clients, especially those embarking on digital transformation projects.

Coquet will oversee the growth and team development of MightyHive’s EMEA data analytics team, as growing the team is a key strategic priority for 2020. In this role, he’ll be responsible for working with the leadership team in reviewing, plotting and defining the consultancy services and products MightyHive will build through 2020 and beyond, as well as hiring new talent to grow the team. One of Coquet’s other focuses will be client thought leadership and advocacy on how to respond to the ever-evolving data analytics industry.

“Julien’s proven success in the data analytics space will help MightyHive’s EMEA team solidify ourselves as a major data analytics player in the market,” said Russell Sutton, SVP Data, EMEA. “As we continue to grow and scale our team, Julien’s experience will be key in developing MightyHive’s data analytics services in the region. With developments in marketing data now occurring at a quarterly and even monthly pace, expert guidance for clients is now more important than ever to ensure marketing solutions are privacy safe and future ready.”

Before joining MightyHive, Julien served extensively as a senior digital analytics consultant and, more recently, as VP of Marketing & Evangelization at Hub’Scan, the award winning digital analytics quality assurance solution, where he was in charge of product development and evangelization. Julien has worked for prestigious brands such as Audi, Bayer, Cartier, Havas, Home Depot, L’Oréal, Nestle, Peugeot, Samsung and more. He is recognized worldwide as a thought leader, speaker and expert, and is the leading reference in France for web/digital analytics. Julien is very involved in the Digital Analytics Association as well as leading digital analytics communities.

“MightyHive’s tremendous growth in this region, as well as worldwide, has been very impressive,” said Julien Coquet, Director of Analytics, EMEA, at MightyHive. “I look forward to bringing my experience to this team as they continue to provide clients with world-class data analytics services.”

To learn more about MightyHive’s analytics capabilities, please contact EMEA Sales.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with offices in Auckland, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Seoul, Singapore, Stockholm, Sydney, Tokyo, Toronto and Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Simon Harris Joins MightyHive as Head of Sales EMEA from Dentsu Aegis Network

LONDON, Aug. 22, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Simon Harris as Head of Sales for Europe, Middle East and Africa (EMEA). With over a decade of experience creating and deploying programmatic solutions driving business results, Harris will help both existing and prospective clients get the most out of MightyHive’s significant expertise in programmatic media operations, data strategy and analytics.

Since launching its European presence in London in November 2017, MightyHive has grown its EMEA team by 15x. The region is showing profitable growth by offering data strategy and programmatic upskilling engagements with clients like Renault, Pandora Jewelry and other large multinational advertisers in food and beverage, beauty and apparel.

“At MightyHive, we pride ourselves in empowering brands and agencies alike to take greater control of their programmatic marketing,” said Sasha Schmitz, managing director, EMEA at MightyHive. “As one of the leading authorities globally in programmatic trading and optimization, Simon is an ideal fit to lead our EMEA sales team toward further excellence in the service of our clients.”

Before joining MightyHive, Harris served as Head of Programmatic Activation for Dentsu Aegis Network in London. In this role, he guided advertising operations (ad ops) and biddable and programmatic experience, as well as led a number of programmatic trading desks — including some of the first fully-transparent trading operations in Europe. He has also held various programmatic-focused roles at iProspect, Mindshare and IPG Mediabrands.

Harris is also actively engaged in the conversations related to future evolution of data-driven marketing outside of work. He sits on a number of working groups within the IAB Tech Lab, is active on Twitter (@SimonJHarris) and writes a weekly newsletter, Happy Friday, which has over 3,000 marketer subscribers.

“I have been in the agency world for many years and there is a clear opportunity for a new type of service provider that helps marketers understand technology and create roadmaps for change, rather than just take orders for media plans,” said Harris. “MightyHive has been incredibly successful at delivering on that need because it was quick to recognize the change in the delivery of programmatic services and created teams that are well-placed to deliver tangible results for our clients. I’m excited to join the MightyHive team at this juncture of their business and to work alongside an incredibly talented group of people across the organization.”

Harris will oversee MightyHive sales directors for EMEA, including teams in London, Stockholm, Milan and Paris.

To learn more about MightyHive EMEA, please contact Simon Harris.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Milan, New York, Paris, Tokyo, Toronto, Vancouver, São Paulo, Singapore, Stockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

Read this Press Release on GlobeNewswire.

MightyHive Team Interview: Will Liu, Account Manager

will liu headshotThe MightyHive Team Interview is a rotating spotlight of MightyHive employees from across the organization, providing an insider’s look into what it’s really like to be a member of the MightyHive team. 

Today we’re talking to Will Liu, an Account Manager who is based out of our New York office. 

Q: What do you do at MightyHive?

I’m an account manager! Being an account manager can mean vastly different things at different companies. As an account manager at MightyHive, I own a book of business, and within that book of business, I manage client relationships, run digital advertising campaigns, act as a strategic advisor, and help troubleshoot any platform issues.

It’s really cool to work with brands that I see out in the world and get a deeper look into how their marketing teams operate!

Q: What excites you about working at MightyHive?

So many things that I had to break it out into categories: 

Investment in Professional Growth and Development
It’s a really conducive environment for learning. The company invests a lot in training, but it doesn’t just stop there. You get to pick and choose your own learning path and explore things that are interesting to you. For example, my manager knows I’ve been learning web development in my spare time, so he asked if I wanted to learn site-side analytics and join our analytics team. Another example is that my manager offers to buy us books of our choice if we think they’ll help with our personal growth, which I think is really awesome. One of the coolest things about MightyHive is the investment not just in your growth as an employee, but also in your personal growth overall.

interview learning photos

I am also learning a lot about business and marketing just from my everyday work. Within my book of business, I get the opportunity to work with companies of all types and sizes across different verticals. This gives me a more holistic view of the business and marketing landscape, and I think that’s very valuable for my future. 

An Amazing Culture
Everyone talks about the culture of their company, but MightyHive actually delivers on that promise. I love the people I work with, and company events are always something to look forward to. The Workplace Ops team really puts in a lot of effort to create opportunities for us to have fun and get to know each other!

We have great snacks and the weekly catered lunches are always fun team bonding time. Every Tuesday is Team Tuesday, where we have catered lunch and often times we invite speakers to give presentations on various topics. Some of the last few have been about organization, eating healthy, and desktop ergonomics. 

interview culture photos

A Fast-Growing Company With Advancement Opportunities
We’re growing super fast. The office has TRIPLED in size since I started. It’s really cool to see tangible growth and to know that I’m growing with the company.

Q: What’s your day-to-day like at MightyHive?

Here’s a typical day:

A DAY IN THE LIFE OF A MIGHTYHIVE ACCOUNT MANAGER

9:00 – 10:00 | Grab coffee, check dashboards, make my to-do list for the day, and respond to emails
10:00 – 11:00 | Team meeting
11:00 – 12:00 | Client call
12:00 – 1:00 | Catered Team Tuesday lunch
1:00 – 1:30 | Analytics team sync
1:30 – 3:30 | Building and optimizing campaigns, media planning, billing reconciliations, answering emails
SNACKTIME because I’m hungry and the kitchen is STOCKED!
3:30 – 4:00 | 1:1 with my manager
4:00 – 5:00 | Usually another client call, or time for catching up on miscellaneous work
5:00 – 5:30 | Last round of emails for the day and clearing up that to-do list

That’s just a very average day, but some other notable recurring events I look forward to on a weekly or monthly basis are: all-hands-meetings (more catered food!), MightyFridays (we rent out a venue and the whole company goes out for a happy hour), fitness events, and onsite massages!

Q: What advice do you have for candidates considering a role at MightyHive?

This advice is directed towards candidates coming directly out of school, since that was my path. Don’t be discouraged if you don’t know much about programmatic advertising. The truth is, no one right out of school knows anything about programmatic advertising, so MightyHive doesn’t expect you to be an expert.

That being said, you should do your research on the industry and learn what you can. If you’re reading this, you’re already on the right track! We’re looking for friendly people who are eager to learn, have a knack for solving problems, and enjoy helping others. If that sounds like you, just be yourself and I’m sure you’ll do great in your interviews! Best of luck.

Interested in a career at MightyHive? Check out our open roles here, and see what Will’s colleagues are saying about MightyHive on Glassdoor.  

 

Press Release: MightyHive Names Jayne Babine as VP of Partnership Development

NEW YORK, June 25, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Jayne Babine as Vice President of Partnership Development. With more than 15 years of experience in sales and partnership development in media, advertising, martech and data, Babine will lead the newly-formed partnership development team. The team was created to improve the flow of information and develop new initiatives with partners across the advertising and marketing ecosystem.

“We pride ourselves on establishing a deeply-rooted exchange of value with our partners at MightyHive. In a fast-evolving technology and data landscape, nurturing these relationships and piloting new ones is a critical pillar of our mission,” said Emily Del Greco, President of the Americas at MightyHive. “Jayne’s extensive cross-functional experience and collaborative leadership style will guide our new partnership development team toward further excellence in the service of our joint clients.”

Before joining MightyHive, Babine was the Head of National Ad Sales for life stage brand The Knot Worldwide, which owns The Knot, WeddingWire, The Bump, The Nest and How They Asked. She drove the launch of the company’s first programmatic offering and leveraged its first-party data across display, video, mobile, social, custom content, event activation and national print advertising.

Babine also served as the Vice President of Media and Advertising at Neustar, where she was instrumental in building and growing Neustar’s Marketing Services business and advertising partnerships team. Earlier in her career, she held roles at TARGUSinfo, InterActiveCorp (IAC) Advertising Solutions and United Online Inc.

“MightyHive continues to scale its business and expertise in delivering the highest quality marketing services to its clients. Our partnership development efforts will strengthen our position with our partners to align business goals that drive mutual value for brand marketing strategies using our partners,” said Babine. “I’m excited to join the MightyHive team at this juncture of their business and work alongside an incredibly talented group of people across the organization.”

To learn more about the MightyHive partner development team, please contact Jayne Babine.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in New York, London, Toronto, São Paulo, Singapore, Stockholm and Sydney. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Read the press release on Globe Newswire.

Contact
Lacy Talton
Blast PR for MightyHive
lacy@blastpr.com
252.467.5220

MightyGuide: Vancouver

 

MightyHive recently announced expanded operations in the Canadian market with new regional offices opening in both Vancouver and Montreal. With increased interest in the Canadian market for in-housing and partial in-housing services, MightyHive is committed to providing local support for marketers looking to take control of their programmatic marketing.

Michelle Cunningham joins the MightyHive team with over ten years experience in the digital space, and will lead western sales and operations from Vancouver. We wanted to get to know Michelle and the city of Vancouver better, so we asked Michelle to answer a few questions about her favourite places to visit, eat, and drink in Vancouver.

Don’t miss the interactive map at the end of the blog post that shows all of Michelle’s recommendations. 

Q: What brought you to MightyHive?

First and foremost, it was the team that brought me to MightyHive. Everyone I talked to was exactly who I wanted to be working with daily in the ad tech space.

If I had to pick a second reason, I was looking for a company that bridged the service gap between the tech giants, agencies, and consultancies, which MightyHive is uniquely positioned to do.

Q: What’s your favourite part of working in Vancouver?

I love living near the ocean, and there’s plenty of coastline in Vancouver! I love that you can finish up your day at the office and head to the beach or go boating — it’s a fabulous way to end the day.

Q: What are your favourite restaurants in Vancouver?

Vancouver Restaurants Collage

Vancouver has a really great food scene happening – it’s so hard to choose favourites! For something a little more upscale for dinner I love to go to Minami for Sushi. They have a Salmon Aburi Oshi Sushi dish that is to die for! For a quick lunch to grab and go, my go-to spot is Hubbub. I always get a double order of clean slaw and a side of pulled pork.

Some other favourites worth mentioning:

Q: Favourite cultural activities?

Bird Sitting on a Branch at the Bloedel Conservatory

Source: Bloedel Conservatory Facebook

I love going to the Conservatory in Queen Elizabeth Park and the Aquarium. Not sure I would call those ‘cultural’ but they’re definitely fun activities that anyone visiting Vancouver should check out.

Q: What are some of your favourite off-the-beaten-path activities?

Whenever visitors come to town, I always suggest they take a quick ride on the Seabus. I know that it’s technically a public transit route (it links the downtown core with the north shore) but the boat ride itself is beautiful. It’s a unique and fun way to experience Vancouver.

Vancouver Seabus

Source: Google

Sometimes if I have a little time between meetings, I’ll even take a roundtrip ride just to get out of the office for lunch.

Q: Where are the best places for a great cup of coffee (or tea)?

I am not really a coffee drinker, however, if I need a little pick-me-up, my favourite place to go is Mink Chocolates. They have great teas & coffees, and of course an amazing hot chocolate.

Q: Finally, what’s your favourite neighborhood in Vancouver?

My favourite neighbourhood is definitely Yaletown, not only are there amazing restaurants all over but the walk near David Lam park overlooking False Creek is fantastic.

That being said, I also love the waterfront neighborhoods Kitsilano/Jericho Beach. When I feel like taking a little trip, the tiny suburb along the Fraser River outside of Vancouver called New Westminster is perfect and just a quick skytrain ride away.

We are excited to support Canadian marketers and agencies with an expanded regional footprint to include Vancouver. If you would like to get in touch and learn more about our services and solutions in Vancouver and across Canada, please reach out to infocanada@mightyhive.com.  

Press Release: MightyHive’s Sasha Schmitz Recognized in Ad Age’s Women to Watch Europe

Sasha SchmitzSAN FRANCISCO, May 28, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced that Sasha Schmitz, managing director for the EMEA region, has been named an Ad Age Woman to Watch Europe 2019. The prestigious list honors groundbreakers, forward thinkers, and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

Schmitz is responsible for scaling the company’s business across Europe. In just two years, she grew the MightyHive EMEA team from three women in a co-working space in London to a 30-person team, with offices in London, Stockholm, Paris and Milan — with more offices in Europe and the Middle East to come. Under her leadership, MightyHive’s European revenue grew by triple-digit percentages in 2018, while maintaining a 100 percent retention rate across the entire region.

Schmitz has been instrumental in developing partnerships in Europe that enable better connections between media, creative and technology, resulting in better experiences for advertisers and consumers. Her programmatic expertise and deep understanding of client management have been key in securing MightyHive’s marquee European clients, who still remain on their roster today.

In 2019, Schmitz will continue to build the relationship between creative agency MediaMonks and MightyHive following the company’s 2018 merger with Sir Martin Sorrell’s S4 Capital, informing how the companies under the S4 Capital umbrella align offerings to better benefit clients.

“Having seen Sasha in action over the past few months, I am certain that Ad Age made the right decision,” said Sir Martin Sorrell, Executive Chairman of S4 Capital. “I look forward to seeing S4 Capital develop more talent like Sasha to lead the industry into the new era.”

“Sasha is an excellent example of a new breed of digital marketers, savvy across the board in technology, media and general business acumen. We made a bet on her talent and ambition to lead our entry into Europe, and the results have exceeded our expectations,” said MightyHive CEO Pete Kim. “Her leadership of the European region has been critical for our overall business growth. We are thrilled that one of our most valued leaders is receiving this well-deserved recognition.”

Schmitz added, “I am honored to be recognized by Ad Age, alongside many other outstanding women. Leadership to me is about building an inclusive culture and uniting teams across different cultural backgrounds, all while scaling the company’s business. Throughout the journey, I feel it has been critical to empower teams with strategic clarity and a collaborative structure to develop their strengths and equip them with the confidence to nurture business relationships of their own.”

To see the full list of Ad Age Women to Watch Europe 2019 honorees, please click here.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver, and Montreal. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Cassady Nordeen
Blast PR for MightyHive
cassady@blastpr.com
718-644-0273