Safari Intelligent Tracking Prevention (ITP), the European Union's General Data Protection Regulation (GDPR), and a host of other technologies and regulations are bringing about extensive and rapid change to consumer marketing data privacy.
These changes affect the core of the ad tech industry. Browser cookies, a core technology for modern digital advertising, are particularly affected.
Download "Digital Privacy in a Post-Cookie World" to understand what this trend means for digital marketers and learn about possible solutions to address a rapidly changing environment.
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo, and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.