Safari Intelligent Tracking Prevention (ITP), coupled with new government regulations regarding digital privacy, are affecting not only the technical capture of data, but also the data collection policies that are at the core of the ad tech industry.
ITP and regulations like the GDPR and CCPA are just a few of many changes quickly taking hold across the web. Specifically, changes heavily impact browser cookies, a core technology for modern digital advertising.
Download "Digital Privacy in a Post-Cookie World" to understand what this trend means for digital marketers and learn about possible solutions to address a rapidly changing environment.
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo, and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.