Marketers are better positioned to succeed when they have forward-thinking partners who can help them anticipate – and steer through – the challenges to come. Whether you want to bring media buying in-house or need a specialist who can provide expert guidance for your programmatic marketing strategy, MightyHive can help.
HELPING MARKETERS FIND SIMPLICITY IN COMPLEXITY
A new breed of marketing services provider.
The MightyHive team provides end-to-end services designed to help marketers use their data, make the most of their technologies, and gain the knowledge they need to not only compete, but ultimately innovate. Our teams can walk you through decisions like how to architect your internal trading desk, troubleshoot the minutiae of your campaigns, or provide full-service management of display, video, and search campaigns.
All MightyHive clients get access to MightyDesk, a portal that provides access to quick, actionable insights on campaigns, reports, and advertising buying and decision-making through a central location. For hands-on marketing teams, MightyHive has developed workflow tools for campaign trafficking and updates, making them faster and less prone to human error.
Ready to help every step of the way.
Knowing where to begin can be tough. And sorting through literally hundreds of technology solutions and providers can be overwhelming. We’ll objectively audit and score your data sources and platforms for their efficiency, transparency, and efficacy for programmatic. MightyHive can provide technical resources for systems integration and API development so that you can leverage customer data for media activation or allow campaign data to flow into your internal reporting tools.
When you’re ready, MightyHive can help onboard your own programmatic team. A significant portion of our expertise has been built expressly to help marketers develop their own programmatic trading desk programs. MightyHive helps marketing organizations fast-track their training and technical expertise by advising your team on strategy, platform usage, and much more.
Ways to Engage
The services, solutions, and guidance MightyHive provides can be combined
in a way that makes the most sense for your business and budget.
This flexibility empowers marketers to develop data-driven organizations better positioned to drive business growth.
IMPLEMENTATION & SUPPORT
Platform support for organizations with insourced programmatic capabilities who want ongoing assistance, new feature training, and best practice guidance.
Full-service programmatic setup and optimization for clients who want hands-on support. A dedicated account team will manage your programmatic buys. Recommended for marketers with limited resources to manage campaigns in-house or organizations in process of hiring in-house teams.
Expert guidance and advice for clients taking more control over their digital marketing. MightyHive can take on custom advisory work that includes programmatic insourcing consulting and systems integration to fit any need — no matter how big or small.
Transparent + Flexible
You’re better positioned to invest resources when costs are transparent. MightyHive offers clear pricing and the ability to adjust your engagement level, giving you the flexibility to adapt as conditions change.
You know your business best. As programmatic experts, we take a collaborative approach to make your programmatic transition successful. Your experience and our expertise create a potent combination that drives results.
Programmatic is here to stay, and there has been a fundamental shift in how teams run campaigns. MightyHive helps you keep pace with the continuously changing landscape through strategic advice and tools like MightyDesk, a console that bridges the gaps between platforms and teams.
Case Study: MightyHive and Mondelēz—Connecting Ads to Sales
“MightyHive really helped us unlock the total potential of all the assets we had. ”
–Jonathan Halvorson, VP Global Media, Digital, and Data, Mondelēz International
Two years ago, multinational CPG advertiser Mondelēz International made the decision to transform its digital advertising measurement through advanced data & analytics management. The goal was to create more efficient and effective advertising through better measurement and data activation.
Mondelēz partnered with MightyHive to create a roadmap that would advance its digital transformation agenda and bring the vision to life. With better insight into performance, Mondelēz has seen a +10% return on investment and laid the foundation for ongoing innovation in closed-loop advertising measurement.