current openings
Current opening in London
Digital Analytics Consultant (London)
London

Company description:

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

 

The Opportunity

We are looking for a Digital Analytics Consultant to offer domain expertise and client support for our UK market. You will work closely with stakeholders and various client-side departments to oversee design, development, and validation of Analytics data for the Google or Adobe Analytics platforms.

This role focuses on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally. This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels our clients leverage.

 

Responsibilities include: 

Client Facing

  • Hands on implementation of clients’ analytics accounts including properties, user management, dashboards, and reporting
  • Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics 360 suite or Adobe Analytics / Marketing Cloud
  • Architect client-side “source of truth” such as a Site Analytics and Marketing Intelligence platform or dashboard
  • Source key customer insights through data and testing to define KPIs and inform our digital campaigns
  • Establish standard process for client’s digital properties to set up, maintain and track data for reach, engagement, performance and other behavior metrics
  • Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
  • Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
  • Nurture client understanding of the importance of building & testing an attribution strategy across media buys; act as a consultative resource to help clients understand what their own testing models should look like
  • Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media - predominantly deterministic, potentially probabilistic models

Business Facing

  • Project manage account analytics efforts setting company-wide best practices and processes
  • Drive towards higher effective rate between client value and costs; build efficiencies into repeatable processes and scale globally
  • Work with the Product team to translate business requirements into new products; Work with Sales team to translate products into outbound opportunities; work with Account Management team to R&D and Commercialize products
  • Educate Accounts, Sales, and Engineering teams on various analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for long-term Customer Analytics needs

What you bring to it:

  • 3+ years hands-on experience with Google Analytics 360 and Google Tag Manager
  • Fluent English is required
  • Installation & Architecture experience with Google Analytics (360), Adobe Analytics, VisualIQ, Convertro, Marketo, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
  • Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
  • Bachelor’s degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
  • Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights
  • Proficient in computer applications used to manipulate large datasets to analyze, test, validate and report public web usage data
  • Able to relay technical requirements to engineers for execution of custom code
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage