About MightyHive

The Premier
Programmatic Solutions Partner

MightyHive is the premier Programmatic and Analytics Solutions Partner, empowering organizations to take control of their digital futures through world-class support and service of advertising platform technologies.

Founded in 2012 by digital advertising veterans, MightyHive pioneered a new category as the original DoubleClick Certified Marketing Partner and is now one of the largest and fastest-growing programmatic buyers in the world.

MightyHive has offices in San Francisco, New York, Sydney, London, and Singapore, and has helped hundreds of marketing organizations adopt programmatic strategies and drive results.

MightyHive Leadership Team

Pete Kim
Pete Kim
CEO

Formerly Head of Ad Platform Business Development at Google, Director of Dynamic Advertising at Yahoo!

A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!

As CEO and Co-Founder of MightyHive, the Programmatic Solutions Partner, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.

Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.

Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.

Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the board of the Center for Investigative Reporting.

Christopher S. Martin
Christopher S. Martin
COO

Formerly Director of Targeting Operations at Yahoo!, Controller for Yahoo! M&A

As COO and Co-founder of MightyHive, the Programmatic Solutions Partner, Chris continues a 14-year track record of building and leading successful Operations and Client Services organizations across digital advertising and marketing companies, including his long tenure at Yahoo!

At MightyHive, Chris is responsible for day-to-day operations at one of the world’s largest and fastest growing buyers of programmatic advertising. His unique talent and expertise help MightyHive partners develop programmatic expertise, drive efficiency in their marketing organizations, and gain the most out of their engagements with MightyHive.

A respected leader in finance and accounting, Chris previously held key executive positions at Yahoo! including Chief of Staff to the Controllership overseeing the company’s $6B P&L and Director of Targeting Operations for Yahoo!’s $200M Dynamic Creative and Audience Targeting Ad Products. While at Yahoo!, Chris spearheaded the acquisition integrations of Dapper, 5to1, and Interclick.

He received his BS Computer Engineering from Lehigh University and his MBA from the Wharton School of the University of Pennsylvania.

Lexi Viripaeff
Lexi Viripaeff
CTO

Formerly Salesforce.com, wrote Salesforce.com’s enterprise integration

Lexi is an expert at harnessing large and complex data sets – the kind that accumulate in corporate systems but are normally left untapped. He led the team that designed Salesforce.com’s next-generation big data storage and processing engine in the role of Senior Product Manager for Large Data Volume and Big Data. Lexi earned his BA in Computer Science at UC Berkeley.

Lexi’s wide range of capabilities and expertise enable MightyHive clients to onboard programmatic solutions much more easily – so they, in turn, can improve campaign results quickly.

Leah Kim
Leah Kim
CMO

Formerly Global Senior Marketing Director at Accuen; management roles at AppNexus and Microsoft

At Accuen – an Omnicom Media Group company – Leah served as a data and programmatic subject matter expert and led the agency’s rebranding to an integrated solution. In marketing roles at AppNexus and Microsoft respectively, Leah led client communications, revenue tracking, and search campaigns for Capital One, Dell Computers, GEICO, Walmart, and other clients.

Leah holds a Bachelor of Science in Commerce from the University of Virginia and has cultivated expertise in a range of programs that include Brand Identity at the School of Visual Arts, Computer Science at EdX/Harvard, and Accessibility Design at New York University.

Leah’s deep industry expertise enables her to clearly communicate the singular benefits of collaborating with MightyHive.

Tobey Van Santvoord
Tobey Van Santvoord
SVP Sales, North America

Formerly SVP of Sales at Dstillery, VP of Sales at Yieldbot, Director of Sales at eXelate

Tobey Van Santvoord is Senior Vice President of Sales for MightyHive’s North American region where he helps the world’s largest advertisers take control of their digital marketing and harness the power of programmatic.

Previously Tobey was Regional Vice President of Sales for Dstillery’s West and Central regions and was responsible for sales and messaging to agencies and brand advertisers. Prior to that role, Tobey served as Vice President of Sales, West at Yieldbot where he opened the company’s first west coast office. Prior to Yieldbot, Tobey was the Director of Sales at eXelate where he was successful in expanding the company’s sales efforts to the west coast, bringing brand advertisers and media platforms to the data marketplace for the first time.

Tobey has more than 15 years of experience in advertising and technology sales and holds a BA in Media Arts & Design from James Madison University.

Tyler Pietz
Tyler Pietz
VP, Global Consulting

Formerly VP, Programmatic at Cadreon, an IPG Mediabrands company

Tyler Pietz oversees MightyHive’s global consulting practice, focused on business transformation and solutions architecture for Fortune 500 brand clients. Prior to joining MightyHive, he served as Vice President, Programmatic at Cadreon – IPG Mediabrands’ ad tech unit – where he was the principal business partner on the Coca-Cola account in addition to leading mobile programmatic strategy and innovation for a diverse roster of enterprise clients across all major industry verticals.

Tyler has also held roles at Rakuten, where he was responsible for global business development and sales for their cross-device demand side platform business, and Taboola, where he led their expansion into brands and agencies. Tyler has worked with a diverse range of clients, including F500 consumer brands, agency partners, enterprise B2B software and hardware companies, and direct response marketers.

Tyler received his undergraduate degree in Film and Business from Drexel University.

Why MightyHive

Transparent + Flexible

You’re better positioned to invest resources when costs are transparent. MightyHive offers clear pricing and the ability to adjust your engagement level, giving you the flexibility to adapt as conditions change.

Consultative

You know your business best. As programmatic experts, we take a collaborative approach to make your programmatic transition successful. Your experience and our expertise create a potent combination that drives results.

Future-Focused

Programmatic is here to stay, and there has been a fundamental shift in how teams run campaigns. MightyHive helps you keep pace with the continuously changing landscape through strategic advice and tools like MightyDesk, a console that bridges the gaps between platforms and teams.

START IMPROVING YOUR NEXT CAMPAIGN NOW