About MightyHive

The Leading Data &
Digital Media Consultancy

MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

MightyHive Leadership Team

Pete Kim
Pete Kim

Formerly Head of Ad Platform Business Development at Google, Director of Dynamic Advertising at Yahoo!

A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!

As CEO and Co-Founder of MightyHive, the Programmatic Solutions Partner, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.

Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.

Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.

Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. 

Christopher S. Martin
Christopher S. Martin

Formerly Director of Targeting Operations at Yahoo!, Controller for Yahoo! M&A

As COO and Co-founder of MightyHive, the Programmatic Solutions Partner, Chris continues a 14-year track record of building and leading successful Operations and Client Services organizations across digital advertising and marketing companies, including his long tenure at Yahoo!

At MightyHive, Chris is responsible for day-to-day operations at one of the world’s largest and fastest growing buyers of programmatic advertising. His unique talent and expertise help MightyHive partners develop programmatic expertise, drive efficiency in their marketing organizations, and gain the most out of their engagements with MightyHive.

A respected leader in finance and accounting, Chris previously held key executive positions at Yahoo! including Chief of Staff to the Controllership, helping to oversee the company’s $6B P&L, and Director of Targeting Operations for Yahoo!’s $200M Dynamic Creative and Audience Targeting Ad Products. While at Yahoo!, Chris spearheaded the acquisition integrations of Dapper, 5to1, and Interclick.

He received his BS Computer Engineering from Lehigh University and his MBA from the Wharton School of the University of Pennsylvania. Chris also serves on the board of directors for S4 Capital.

Lexi Viripaeff
Lexi Viripaeff

Formerly Salesforce.com, wrote Salesforce.com’s enterprise integration

Lexi is an expert at harnessing large and complex data sets – the kind that accumulate in corporate systems but are normally left untapped. He led the team that designed Salesforce.com’s next-generation big data storage and processing engine in the role of Senior Product Manager for Large Data Volume and Big Data. Lexi earned his BA in Computer Science at UC Berkeley.

Lexi’s wide range of capabilities and expertise enable MightyHive clients to onboard programmatic solutions much more easily – so they, in turn, can improve campaign results quickly.

Jordi Covas
Jordi Covas

Formerly VP of Finance at Nomadic, VP of Gree International Inc.

Jordi has held leadership positions at both large multi-national corporations and start-ups, building innovative processes and improving financial results in the US and international markets. As Chief Financial Officer of MightyHive, Jordi is responsible for overseeing accounting, financial planning and analysis, treasury and tax.

He earned his undergraduate degree in Economics at Universitat de Barcelona, his master’s degree in Accounting at Universitat Politècnica de Catalunya and his MBA from Hong Kong University.

Leah Kim
Leah Kim

Formerly Global Senior Marketing Director at Accuen; management roles at AppNexus and Microsoft

At Accuen – an Omnicom Media Group company – Leah served as a data and programmatic subject matter expert and led the agency’s rebranding to an integrated solution. In marketing roles at AppNexus and Microsoft respectively, Leah led client communications, revenue tracking, and search campaigns for Capital One, Dell Computers, GEICO, Walmart, and other clients.

Leah holds a Bachelor of Science in Commerce from the University of Virginia and has cultivated expertise in a range of programs that include Brand Identity at the School of Visual Arts, Computer Science at EdX/Harvard, and Accessibility Design at New York University.

Leah’s deep industry expertise enables her to clearly communicate the singular benefits of collaborating with MightyHive.

Kenny Griffiths
Kenny Griffiths
Managing Director, APAC

Formerly Head of Video at Facebook AUNZ, Co-Founder at VOLT

As Managing Director, APAC, Kenny is responsible for overseeing MightyHive’s sales and operations across Asia and Australia & New Zealand. Kenny was the first MightyHive hire in APAC and since joining the team, has been directly responsible for accelerating MightyHive’s growth across the region.

Kenny brings over 12 years of experience in advertising and marketing across both tech and publishing, with deep expertise in the AUNZ market. Prior to joining MightyHive Kenny co-founded VOLT, a premium video network. When VOLT was acquired two years after founding by a US-based tech company, Kenny brought his extensive knowledge of video advertising to Facebook AUNZ as Head of Video.

Kenny’s strong leadership and marketing expertise enable MightyHive to successfully support our clients across all of APAC.

Tessa Ohlendorf
Tessa Ohlendorf
Managing Director, Canada

Formerly Managing Director at Cadreon, Associate Director, Media and Analytics at Mindshare

A direct response digital marketer since the beginning of her career, Tessa has had a passion for programmatic since it began, beginning her career in digital advertising in 2000. Through her career in digital media, Tessa has worked in both the US and in Canada with programmatic technology, search and social media, and had her own business for five years offering services in this regard.

When programmatic began in Canada in 2012, Tessa was a key buyer in the market through Cadreon, which she launched in the Canadian market, and has been part of the transformation of the industry ever since. Tessa has been involved in varying capacities with the Internet Advertising Bureau, including being co-chair of the IAB Programmatic Trading Committee in 2016. She holds a Specialized Honors Degree in Philosophy, does fundraising for community children’s centers and lives with her family in Little Italy.

Bruno Rebouças
Bruno Rebouças
Managing Director, Brazil

Formerly CEO and Founder at ProgMedia, Programmatic Team at Google

As Managing Director, Brazil, Bruno is responsible for scaling MightyHive’s footprint and operations across Latin America. He is committed to helping Brazilian and Latin American marketers and agencies navigate the programmatic landscape to run successful digital campaigns in emerging advertising markets.

Bruno spent three and a half years at Google, where he was a part of the programmatic team. While at Google, he spent one and a half years in Mexico where he was responsible for helping to grow and develop the Spanish-speaking Latin American programmatic market.

After realizing a gap in the Latin American market for digital expertise, he founded ProgMedia, a Brazilian-based programmatic consulting firm in 2017. Bruno grew his team to 28 and served a roster of leading Latin American advertisers and agencies. ProgMedia was acquired by MightyHive in 2019 and is now a part of the MightyHive umbrella.

Bruno is the president of the IAB Programmatic & Ad Tech Committee in Brazil and has facilitated over 500 hours of digital advertising and programmatic trainings.

Sasha Schmitz
Sasha Schmitz
Managing Director, EMEA

Consulting and Digital Expertise, 2019 Ad Age Woman to Watch

As Managing Director, EMEA, Sasha is responsible for scaling MightyHive’s business and partnerships across Europe.

Sasha joined MightyHive as a team lead, where she managed a team of 10 Programmatic, Paid Search, and Analytics/Engineering experts and worked closely with leading brand advertisers and agencies, guiding them through their programmatic journeys. In 2017, Sasha was tapped to lead MightyHive’s expansion into Europe, which led to the founding of the London office. Since 2017, Sasha has helped grow MightyHive’s regional presence in EMEA to include offices in London, Stockholm, Paris, and Milan — with more offices across Europe and the Middle East to come.

Prior to joining MightyHive, Sasha worked for a boutique consulting firm, managing nation-wide marketing, communications, and business development strategy across multiple offices, collaborating with cross-functional technical teams. Sasha brings deep expertise in relationship and culture building, fostering a collaborative environment within MightyHive internally and across MightyHive’s business partnerships in EMEA. Sasha holds dual degrees in Political Science and Environmental Science from the University of California, Berkeley.

Jayne Babine
Jayne Babine
EVP, Sales and Partnership Development

Formerly Head of National Ad Sales at TheKnotWW, VP of Media & Advertising Partnership Sales at Neustar

As EVP, Sales and Partnership Development, Jayne is responsible for developing and executing on strategic sales and partnership initiatives.

Previously, Jayne served as the Head of National Ad Sales at XO Group, a life stage brand company now known as TheKnotWW, where she led a national team of direct sellers to help to grow a nascent programmatic offering and leverage the power of its unique first party data for a more data-driven national advertising sales approach across display, video, mobile, social, custom content, event activation, and national print. 

Prior to XO Group, Jayne spent over 6 years at Neustar as the VP of Media & Advertising Partnership Sales for the Marketing Services division focused on driving partnership activation and channel sales across multiple products including: 3rd party data AdAdvisor audiences, onboarding, analytics, and measurement solutions. She joined Neustar Marketing Services through its $650 million acquisition of TARGUSinfo in 2011 which owned offline data assets and data activation by providing information services solutions to large, medium and small enterprises. 

Jayne brings over 15 years of consultative sales and partnership development experience with a combination of leadership experience in media, advertising and marketing technology and data analytics space. 

Jayne earned her Bachelor of Science degree in Business Administration with an emphasis in Marketing from the University of Southern California’s Marshall School of Business.

Annie Wang
Annie Wang
EVP, US Operations

Formerly Director of Campaigns at Parsec Media, Director of Ad & Yield Operations at Proclivity Media

Annie Wang is EVP, US Operations and is focused on helping MightyHive devise operational and business strategies to expand solutions and institute growth for MightyHive clients.

Annie has five years of in-depth programmatic experience, having launched the first Healthcare AdExchange in 2016 after transitioning from a successful career on Wall Street. Annie comes from a top-tiered banking background and has accumulated 12 years of experience leading and managing trading portfolios across several asset classes including equities, currencies, and precious metals. She made the shift to Ad Tech in 2013, pivoting her experience in maximizing revenue and expanding market share, into identifying growth opportunities in order to institute the necessary operational processes that scale businesses.

Annie earned her B.S. in Management Science, with a concentration in Finance, at the Massachusetts Institute of Technology.

Tyler Pietz
Tyler Pietz
SVP, Global Data

Formerly VP, Programmatic at Cadreon, an IPG Mediabrands company

Tyler Pietz oversees MightyHive’s Global Data Practice, focused on business transformation and solutions architecture for Fortune 500 brand clients. Prior to joining MightyHive, he served as Vice President, Programmatic at Cadreon – IPG Mediabrands’ ad tech unit – where he was the principal business partner on the Coca-Cola account in addition to leading mobile programmatic strategy and innovation for a diverse roster of enterprise clients across all major industry verticals.

Tyler has also held roles at Rakuten, where he was responsible for global business development and sales for their cross-device demand side platform business, and Taboola, where he led their expansion into brands and agencies. Tyler has worked with a diverse range of clients, including F500 consumer brands, agency partners, enterprise B2B software and hardware companies, and direct response marketers.

Tyler received his undergraduate degree in Film and Business from Drexel University.

Russell Sutton
Russell Sutton
SVP of Data, EMEA

Formerly Managing Director and Co-Founder of ConversionWorks.

As Senior Vice President of Data, EMEA, Russ is responsible for delivering MightyHive’s vision for data analytics across Europe. He works with enterprise brands, helping them use data to transform their businesses in a privacy-first world.

Russell Sutton co-founded ConversionWorks, the award-winning digital analytics, data science and biddable media consultancy. He led ConversionWorks for almost ten years and brings a deep level of expertise in data analytics. ConverisonWorks merged with MightyHive in 2019.

Russell holds a MSc in Science Communication from Imperial College, London.

Greg Kirby
Greg Kirby
SVP Sales, East

Formerly Head of Industry, Programmatic at eBay, Commercial Director at MediaMath

Greg Kirby is Senior Vice President of Sales, East for MightyHive’s North American region, helping the world’s largest advertisers drive business results by taking control of their digital futures.

Prior to MightyHive, Greg was Head of Industry, Programmatic for eBay Advertising, responsible for programmatic revenue across all advertiser and agency partnerships in North America. Prior to that role, Greg was a Commercial Director at MediaMath, managing some of MediaMath’s largest client relationships globally.

Greg has more than 15 years of experience in marketing and technology sales and holds a BS in Marketing from Boston College.

Tobey Van Santvoord
Tobey Van Santvoord
SVP Sales, West

Formerly SVP of Sales at Dstillery, VP of Sales at Yieldbot, Director of Sales at eXelate

Tobey Van Santvoord is Senior Vice President of Sales for MightyHive’s North American region where he helps the world’s largest advertisers take control of their digital marketing and harness the power of programmatic.

Previously Tobey was Regional Vice President of Sales for Dstillery’s West and Central regions and was responsible for sales and messaging to agencies and brand advertisers. Prior to that role, Tobey served as Vice President of Sales, West at Yieldbot where he opened the company’s first west coast office. Prior to Yieldbot, Tobey was the Director of Sales at eXelate where he was successful in expanding the company’s sales efforts to the west coast, bringing brand advertisers and media platforms to the data marketplace for the first time.

Tobey has more than 15 years of experience in advertising and technology sales and holds a BA in Media Arts & Design from James Madison University.

Annie Wilks
Annie Wilks
VP, Global Business Operations

Global Culture & Growth Expertise

As VP, Global Business Operations, Annie leads MightyHive’s strategic global business operations to accelerate company growth & international expansion.

Annie joined MightyHive as an early employee in 2014 in Account Management where she managed half the total book of business. Drawing on her relationship management and leadership skills, Annie transitioned into Global Business Operations in 2016 where she has created the core operational backbone of MightyHive, including building departments and managing the Legal, People Operations, Workplace Operations, Talent, Global Service Delivery, Technology, and Post-Merger Integration departments.

Annie has deep expertise in building culture and cross-functional collaboration across international markets. She holds a degree from the University of California, Berkeley in International Relations focusing on Globalization and Business Ethics.

Why MightyHive

Data and Digital Media Experts

Every business is facing digital disruption, but getting digital right is hard. 87% of business leaders say digitalization is a priority, but only 40% have brought digital initiatives to scale (Gartner). MightyHive helps marketers navigate change and master digital marketing to make a major business impact.

Helping Innovators Get Results

Delivering results in this era requires new skill sets. MightyHive combines the advisory of a consultancy, the media services of an agency, and the technical know-how of a software company to create new, better outcomes for leading marketers.


MightyHive is part of S4Capital, the tech-led, new age/new era company established by Sir Martin Sorrell. Along with our sister companies, S4Capital delivers end-to-end content, data, and digital media solutions for marketers around the globe.