Read the release below or on PRNewswire.
SAN FRANCISCO, Dec. 21, 2017 /PRNewswire/ — MightyHive, the premier Programmatic Solutions Partner, has appointed two industry veterans, Ming Wu and Leah Kim, to the new roles of Chief Revenue Officer and Chief Marketing Officer respectively to continue the company’s rapid global growth and expansion of the MightyHive brand. A new breed of marketing services provider and one of the largest and fastest-growing programmatic buyers in the world, the company has doubled in size over the last year and counts some of the world’s leading brands, including Sprint and Yamaha Motor Corporation as customers.
“As we enter our next phase of growth, we are extremely fortunate to have Ming and Leah join our leadership team. Ming is one of the pioneers of programmatic and probably the only person in the world who has both built a large agency trading desk and then taken programmatic in-house on the client side as a CMO. Leah brings vast industry experience from both the technology and agency world and is the perfect person to lead our marketing efforts around the world,” said Pete Kim, CEO of MightyHive.
Ming Wu, a digital marketing veteran and the former President of Accuen at Omnicom Media Group, joins as the company’s CRO. He most recently served as Executive Vice President of Marketing at SolarCity, prior to its acquisition by Tesla. In addition to his extensive marketing background, he brings to MightyHive experience in enterprise software sales and systems integration.
“The digital marketing industry is at a crossroads and experiencing a level of transformation I haven’t seen since digital first took hold, in no small part due to the rise of programmatic,” said Ming Wu, CRO. “MightyHive’s offerings empower marketers to take control of their technology, safeguard their first-party data, and reap the full benefit of media efficiency gains in a fully transparent environment. We represent a new way of doing business for marketers, and we’re seeing a wave of demand from leading brands.”
Leah Kim joins MightyHive as CMO, leaving her post as Accuen’s Global Senior Director of Marketing, where she was instrumental in shaping the brand into a symbol of the programmatic industry. She is a recognized thought-leader to the world’s top marketers and brings to the company deep marketing technology and services experience from previous roles at AppNexus, Microsoft, and AOL.
“Working with data-driven marketers and agencies in the programmatic space since its early days gives me a unique perspective on their needs and complex challenges,” said Leah Kim, CMO. “Joining the all-star team at MightyHive is a great opportunity to help its world-class clients every step of the way on their path to programmatic self-sufficiency.”
MightyHive is the premier Programmatic Solutions Partner for forward-thinking marketers and agencies, wherever they are on the path to programmatic self-sufficiency. MightyHive empowers marketers to take control of their digital futures through world-class support and service of advertising platform technologies. We are defining a new services space for marketers that combines enterprise systems integration, and media and advertising technology expertise. Our offerings include programmatic insourcing, full-service management, and strategic advisory services. One of the largest and fastest-growing programmatic buyers in the world, MightyHive has helped hundreds of clients adopt programmatic, and has a global presence with offices in San Francisco, New York, and Sydney.
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