Tag: mightyhive news

WEBINAR: Watch Google’s “Digital Transformation” Session with Sprint, Harvard and MightyHive. Get Your FREE Copy of the Sprint Case Study

 

Last year, telecom giant Sprint (now T-Mobile), completed a digital transformation that caught the attention of Harvard Business School. Seeing it as an example of a business trend marketers should pay attention to, Harvard published a comprehensive case study for its graduate students in July, and Google brought it all to life for Part IV of its “Digital Transformation” series on October 29.

Google assembled an online panel comprised of MightyHive CEO, Pete Kim, Harvard Business School professor, David Bell, and T-Mobile SVP Digital Emerging Products, Rob Roy. Each shared their unique experiences and views on the MightyHive/Sprint partnership, including technical and personnel challenges, and how the case study reflects a business challenge faced by many brands today.

Watch Digital Transformation with T-Mobile, MightyHive & Harvard Business School

 

In 2016, Sprint set out to simultaneously address changing consumer habits and improve operational and advertising efficiency. “When the CEO tells you to figure out how to do the largest Fortune 500 transformation, you have to come up with some unique ideas using goal posts that are really far out,” Roy shared during the webinar. “I challenged the team, but the effort [came from] the individuals who wanted to do something really unique…that hadn’t really been done at [this] scale…and do it all while trying to grow the business.”

Roy set out to establish a cultural change that would put Sprint on even ground with companies—partners and competitors alike—that were born in the digital age. “How do we digitally transform the people [so that] digital runs throughout the organization?” posed Roy. “We created a bunch of new processes and experiences within the larger part of the organization and that led us to the next steps; bringing media in-house, building unique apps, etc. We needed the whole company on board and not just a digital team trying to hit a couple KPIs and we were very pleased with the results.”

“We needed the whole company on board and not just a digital team trying to hit a couple KPIs”

– Rob Roy, SVP Digital Emerging Products, T-Mobile 

Professor Bell echoed Roy’s assessment of the need for cross-department collaboration: “Understanding business situations requires understanding how everything fits together,” he said. “Management needs to be cross-function not just within the functions, and I believe this case study shows that.”

Pete Kim added that digital transformation is unique to each company. “We didn’t come into [the partnership with Sprint] with an assumption that in-housing was the right solution,” he explained. “There are many ways to skin the digital transformation cat, if you will. From the broad spectrum of options—total outsourcing to 100% in-housing—the first thing is to understand where on that spectrum each particular client belongs. And that is an assessment [of the] business itself and the preparedness of the teams.”

Get your FREE copy of the Sprint case study published by Harvard Business School in July. 

 

Both Kim and Roy recognized that digital transformation requires every company to charge into uncharted territories. “The people that we brought in are the type of people who are excited by the challenge and don’t want to rest on norms,” explained Roy. “We created something very unique that has given us more and more opportunity as we peel back the onion. I had an amazing set of individuals and partners in MightyHive and others to actually make this thing happen.”

“The next five to ten years are going to be a reckoning,” said Kim. “People should understand that [digital transformation] is really going to happen and it requires change agents who have the vision, courage, and authority to move.”

Get your free copy of the case study and watch the session to learn more:

WATCH “Digital Transformation” to hear Sprint’s stories. 

DOWNLOAD the HBS Case Study to learn how Sprint executed a complete digital transformation.

VIEW the Slides from the Digital Transformation session.

 

Breaking Down the S4 Fellowship Program with Pete Kim

 

Innovation happens when fresh thinking finds new methods, mediums or connections—and it’s only amplified by diversity of background and experience. Still, the technology field historically lacks the diversity needed for true innovation–a problem that’s compounded by the impact that digital has on all aspects of our lives, ranging from education to work to socialization and more.

That’s why we’ve built the S4Capital Fellowship Program, which aims to mitigate these challenges by empowering exceptional students from traditionally underrepresented communities to leave their own mark in shaping the path of technological innovation.

To better understand the program’s significance, we checked in with Pete Kim, who is Co-Founder and CEO at MightyHive and one of the S4 leaders that Fellows can expect to apprentice with.

What’s the S4 story to you – why do you personally care about what we do?

Pete Kim: To me, the S4 story is all about transforming a critically important global industry that is ripe for change. Clearly, this means that we will deliver groundbreaking results for our clients and our industry.

But what is just as exciting to me is what this will mean for our people: we’re creating an awesome and exciting career for our employees, who ultimately are the key in delivering amazing results for our clients.

While doing this, we’re driving and becoming a part of the many changes that we’d like to see in our culture and society, which the S4Capital Fellowship Program is a testament to.

What’s the fellowship story, and how did it come about?

PK: The fellowship is one of the several responses that S4 has made to assist in the cause of diversity, equity and inclusion, and was spearheaded by Sir Martin Sorrell. With the fellowship we’re saying to under-represented students and professionals in tech that success at a global powerhouse like S4 is achievable for them. The door is open, come on in.

Why is the fellowship important to you, and what will your contribution be?

PK: I firmly believe in both the power of diversity and inclusion and the moral imperative that every company has to do its part to change the world in a positive way. All of the teams at S4 have made public commitments to move forward in this regard, and this initiative is one example of how we’re keeping our word.

What should the fellows expect?

PK: A lot! This is a transformative experience that provides the opportunity to learn about an industry from the very best–and in the process, jumpstart a career. And that word “opportunity” is key, because much will be expected of the Fellows to do the hard work of walking successfully through the door that has been opened to them.

Along the way, they’ll gain access to different parts of the business, as well as a group of executives who span different disciplines, far in excess of what one would expect in a typical fellowship program.

What do you want the Fellows’ impact to be on the company and its clients?

 PK: The Fellows will serve as role models for youth in the field, and I hope they’ll inspire the next generation of talent. Our goal with the program is to show that diversity, equity and inclusion is good for our people, our communities, and the bottom line. I’d like to see their work amplified to showcase these benefits to our clients, employees and to the world at large.

For the inaugural class of the S4Capital Fellowship Program, we’re seeking U.S. graduates from Historically Black Colleges and Universities who boldly question the status quo and rip up the rulebook when confronted with challenges, using creativity and analysis to launch new ways of thinking, working and doing. If you’re energized to build on the foundation of a new era, we encourage you to apply here.

Award-Winning Data & Analytics Consultancy Brightblue to Merge with MightyHive

Today Brightblue, an award-winning UK-based data analytics and measurement consultancy, announced it will merge with MightyHive. The merger builds upon MightyHive’s recently-launched data practice, adding deep probabilistic attribution expertise to its experienced and rapidly-growing team. 

With COVID-19 accelerating existing digital transformation trends, analytics will be more important than ever as marketers seek to fast-track digital maturity plans. This merger addresses an immediate need for marketers in the region and globally, over 65% of whom reported plans to increase analytics investments in the next year (2020 Global State of Enterprise Analytics).

Brightblue was founded in 2012 by Michael Cross after over a decade of consulting around predictive modeling and marketing ROI effectiveness, and is supported by directors Jamie Gascoigne, David Walsh, Ruan van de Venter, and Stephen Hilton. Today, the company helps help clients grow their sales and profits using a range of mathematical and econometric techniques to allow marketers to gain greater insight into their digital audiences. Clients include HSBC, The Co-op, LV, reed.co.uk, Three, and Royal Mail. 

brightblue1

Since its inception, Brightblue’s outstanding work has earned the consultancy a number of prestigious awards, including a Cannes Lion, two honors from The Institute of Practitioners in Advertising (IPA), Financial Times 1000 Fastest Growing Companies in Europe, Start Ups 100 for the UK, Goldman Sachs 10k Small Business Program, and the Mayor’s International Business Program. Additionally, both Brightblue and MightyHive have been named Best Places to Work. Brightblue is also an official effectiveness partner of the Incorporated Society of British Advertisers (ISBA).   

As a platform-agnostic, independent consultancy, Brightblue is a trusted advisor for clients looking for understandable, actionable insights from their analytics data. Brightblue and MightyHive both believe in delivering transparent solutions that will drive the greatest ROI for clients, leveraging the most appropriate platforms, media partners, and modeling strategies for each client’s individual needs. 

Continued Momentum in Data and Analytics

Brightblue’s merger with MightyHive enables both companies to help marketers meet the rapidly growing need to move away from reliance on cookies. The econometric marketing mix models that Brightblue champions provide marketers with a view of performance and sales attribution across channels without relying on user-level data. Combining probabilistic models with privacy-safe, customized, deterministic attribution models will give marketers unprecedented visibility and control over their investments. 

Brightblue’s team of statisticians and mathematicians provides unparalleled expertise in designing marketing mix models and optimization strategies, and uses proprietary automated workflows to achieve maximum efficiency for clients. This merger positions Brightblue to offer a larger suite of global solutions to its clients, as well as integrated marketing services through S4Capital.

 

MightyHive and S4Capital: Leading the Way for Marketers

As companies seek to make the most of their investments and meet new consumer expectations as a result of the COVID-19 pandemic, smart marketers realize that it’s imperative to make data-driven decisions. Together, MightyHive and Brightblue will help companies more effectively analyze, understand, and mobilize their data for the best possible performance, revenue growth, and return on investment. 

MightyHive, reinforced by mergers in the UK and South Korea, Latin America, and Australia, and now joined by the stellar Brightblue team, is well-positioned to help marketers deliver the insights clients need to find efficiencies, optimize their marketing spend, and drive more profitable growth. As marketers accelerate digital transformation plans, MightyHive and S4Capital strive to help them quickly and efficiently stand up digital solutions that will leave them stronger and more prepared than their competitors.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To learn more, contact us.

Harvard Business School Publishes “In-housing Digital Marketing at Sprint Corp.”

 

As a company that lives on the leading edge of digital media, the MightyHive ethos has been to train our own. With fast and frequent innovation it’s difficult to build educational material that can keep up. That said, digital transformation has been a buzzword for several years, and it’s a topic that keeps business leaders in all industries up at night. COVID-19 revealed the stark contrasts between businesses that have advanced their digital transformation efforts and those that have not.

MightyHive and Sprint had the privilege of working with Harvard Business School and Professors David Bell and Rajiv Lal to create a case study on Sprint’s digital transformation efforts over the past 3 years. The company’s leadership knew that more consumers would be interacting with the brand online–and expecting more from those interactions. A major component of the transformation strategy was bringing digital media planning and buying in-house. MightyHive was honored to help Rob Roy, Charlie Florio, Andrew Ronnfeldt, and the rest of the Sprint digital team in achieving this objective.

It was a bold vision that was not without its risks. The Sprint team was confident that being closer to their marketing data and execution would help them win in an extremely competitive telecom space, but there were few examples of other companies having made such a change.

MightyHive worked hand-in-hand with the team to manage the transition from their external agency and to refine their digital program. We helped identify new KPIs and measurement models, found ways to reduce waste, and created an audience framework that attracted higher-quality traffic. With performance wins in hand, we helped Sprint in the next phase of the journey, assisting in the design of their team structure, candidate profiles, and training new team members.

In all, Sprint saved $6 million in costs annually that would have gone to an external agency, savings that were reinvested into working media. This drove a substantive increase in sales through their digital channels.

We are humbled to have had the opportunity to work with the faculty at the world’s leading educational institution, the Sprint digital team, and to have our work included in the curriculum for future business leaders.

You can read more about Sprint’s story by purchasing a copy from Harvard Business Review or by reaching out to sales@mightyhive.com.

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

 

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group.  

With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an increasingly integral part in retail clients’ marketing strategies. Now more than ever, marketers and retailers are looking to Amazon’s advertising and eCommerce solutions to help them build stronger digital connections with consumers. Expanding MightyHive’s Amazon partnership with Orca Pacific’s elite group of experts is a key component to client success. Clients will now be able to work seamlessly across S4Capital companies for a full spectrum of eCommerce solutions.

John Ghirso Kashif Zafar Lisa Lockwood
John Ghiorso
CEO
Orca Pacific
Kashif Zafar
EVP, Sales & Marketing
Orca Pacific
Lisa Lockwood
EVP, Client Services
Orca Pacific

Founded in 2008 and led by CEO John Ghiorso, EVP Sales & Marketing Kashif Zafar, and EVP, Client Services Lisa Lockwood, Orca Pacific helps top consumer brands optimize their customer journeys and grow their Amazon business. The company employs over 40 former Amazonians and retail industry experts working for clients including Reebok, Uni-ball, OshKosh B’Gosh, Godiva, Del Monte and Kenroy Home. 

In addition to its mastery of Amazon’s A9 Algorithm and full suite of retail management and advertising products, Orca Pacific has developed a proprietary dashboard that helps Amazon sellers analyze sales ranking trends, identify content that drives purchases, track KPIs, and measure advertising performance. The COVID-19 pandemic has accelerated the importance of digital maturity and eCommerce for retailers globally, and Orca Pacific is helping companies take control of the entire customer journey.

Unlocking End-to-End eCommerce Capabilities

Orca Pacific’s merger with MightyHive will equip S4Capital teams with an end-to-end eCommerce offering, including retail management, advertising, and content on Amazon’s platform. Clients will be able to engage seamlessly across S4Capital companies for a full spectrum of eCommerce solutions. The Orca Pacific team bridges the gap for retailers between the content and production expertise of MediaMonks and the media and data mastery of MightyHive. Orca Pacific believes delivering relevant advertising, compelling content, and sound operations is the only way to build a sustainable path toward growth. As a result, they focus on optimizing every stage of the customer journey, from the ads that appear to the content that drives purchasing.

MightyHive: Helping Brands Adapt and Thrive

Morgan Stanley’s “Mid-year US Advertising Outlook” predicted US eCommerce would grow 38% in 2020, a sharp increase from its pre-pandemic projection of 13%, effectively pulling forward three years of eCommerce adoption into 2020. Morgan Stanley further noted that eCommerce represents 24.5% of total retail sales, and that “74% of people shopping online started on Amazon,” illustrating the strength of Amazon as a gateway to eCommerce. 

S4Capital Logo MightyHive Logo Orca Pacific Logo

MightyHive, reinforced by data and analytics mergers in Latin America, the UK, South Korea, a pending merger in Australia, and now with the extraordinary talent at Orca Pacific, is well-positioned to help marketers strengthen and optimize eCommerce strategies for the best possible results. We strive to help marketers develop strategies quickly and execute them efficiently, giving them the edge over their competitors.

In December 2018, MightyHive merged with S4Capital, the tech-led, new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, and digital media planning and buying.

To learn more, contact us.

MightyHive Achieves Google Cloud Platform Global Marketing Analytics Specialization Certification

We’re excited to announce that MightyHive has been certified as a global sales and service partner for Google Cloud Platform (GCP) with a Marketing Analytics Specialization. The Marketing Analytics Specialization certification enables MightyHive to provide data advisory services to help clients advance their marketing analytics strategies using the GCP platform for data infrastructure modernization and machine-learning automation. This enables marketers to measure the customer journey at every step of an interaction and tailor future campaigns at scale. MightyHive has been certified as a Google Cloud Platform Partner since 2018 and has recently been featured for its advanced cloud work helping to personalize digital customer experiences using Google Cloud. Read the full Mondelēz Case Study here.

MightyHive: Committed to Client Success

MightyHive’s continued investment in its data practice, inclusive of the Google Cloud Platform, demonstrates its commitment to the evolving needs of marketers seeking to make better use of their first-party data and navigate data privacy compliance and governance. As a certified Google Cloud Platform partner, MightyHive helps advertisers employ innovative technology and workload tools needed to overcome the challenges of unifying critical data from their marketing strategies, customer touch points, and sales transactions, generating new business intelligence and customized insights related to advertising performance, and activating those insights across marketing and customer-facing channels.

“MightyHive has been instrumental in helping Mondelēz lead a digital renaissance in the CPG industry. The MightyHive data team has been by my side as we’ve architected advanced data environments and future-proofed our measurement systems.”

Jon Halvorson, VP Global Media, Digital & Data, Mondelēz International

The combined expertise and certification in Google Marketing Platform and Google Cloud Platform puts MightyHive into a class with few other companies; where the interplay between cloud technology, marketing technology and advertising technology will continue to be leveraged by data-driven marketers of the present and future. As a leading marketing services provider, MightyHive focuses on the needs of brands under pressure to show that marketing strategies contribute to profits and need to develop closer connections with their customers at scale, a critical aspect of digital-readiness during this time of rapid digital transformation. Leveraging technology partnerships with both Google Marketing Platform and Google Cloud Platform, MightyHive helps clients take a more holistic approach with developing and even modernizing its data and marketing strategies to create a more unified and powerful set of customer experiences.

A Marketing Analytics Partner for the Future

Through recently completed mergers with Digodat, ConversionWorks, and MightyHive Korea and the pending merger with Lens10, MightyHive continues to rapidly expand its services capabilities and global presence with new certifications and specializations in data lake modernization, AI, and Google Cloud Identity & Security. With increased global service operations, many multinational clients trust MightyHive to provide globally consistent marketing services delivery to meet their unique in region business needs that drive their marketing analytics using the most advanced marketing and cloud technology together to deliver, contribute and measure business outcomes guiding future investments.

Press Release: MightyHive Launches Global Data Practice

SAN FRANCISCO, July 16, 2020 (GLOBE NEWSWIRE) — Leading data and digital media consultancy MightyHive today announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics.

Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the incoming data. In order to make data-driven marketing a reality, marketers need data experts to guide their strategy while effectively navigating a changing privacy landscape. This includes new regulations and technological changes that affect browser cookies and mobile advertiser IDs. The risks of not using or misusing data can be detrimental to a business, as 52% of Americans have decided not to use a product or service because of privacy concerns.

“Data is the vital connective tissue that drives personalization at scale and makes good creative even more powerful,” said Sir Martin Sorrell, executive chairperson of S4Capital. “As the leading tech-led new age marketing services company, launching the MightyHive data practice is a natural step in our evolution.”

MightyHive has already sustained positive results from privacy-first data strategies for international brands like Electrolux, Pandora Jewelry and Mondelēz International. A key example of this was MightyHive’s work in helping Mondelēz International create a Media Data Spine, a scaled repository to analyze media data for Mondelēz marketing teams across the globe, which has spearheaded advanced personalization-at-scale and closed-loop sales measurement with retailers such as Target.

“MightyHive has been instrumental in helping Mondelēz lead a digital renaissance in the CPG industry,” said Jon Halvorson, VP global media, digital & data at Mondelēz International. “The MightyHive data team has been by my side as we’ve architected advanced data environments and future-proofed our measurement systems.”

The MightyHive data practice has achieved certifications for Google, Amazon and Salesforce marketing clouds. MightyHive is the only global company that has both Google Marketing Platform (GMP) and Google Cloud Platform (GCP) certifications with specializations across Cloud Identity and Security Expertise.

The MightyHive data practice, globally helmed by Tyler Pietz, senior vice president, global data, is a natural addition to its media consulting services. MightyHive has been steadily building upon its existing data and analytics expertise, including its deep understanding of ML and artificial intelligence (AI) through strategic mergers and calculated hires. Within the past year, the company has merged with Digodat, ConversionWorks, and MightyHive Korea, which has grown its regional presence in Latin America, Europe, Asia and Australia. The MightyHive data practice is globally available to clients with teams and support available locally and across regions.

In addition to welcoming the merged companies’ teams, noteworthy recently appointed talent includes Julien Coquet, Sayf Sharif and Toby McAra. The global data practice team has deep competency in analytics, as well as the change-maker mindset required to drive digital transformation and fill the data and analytics services gap.

“Data impacts every aspect of the customer experience – not just marketing – but it can still be overwhelming and confusing,” said Pete Kim, CEO and co-founder of MightyHive. “With the launch of the global data practice, MightyHive helps brands break down data silos within their company to more effectively intertwine data with media and creative for more compelling customer experiences and maximum returns.”

To learn more about the MightyHive global data practice, please visit https://mightyhive.com/data-practice/.

About MightyHive
MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Read Press Release on GlobeNewswire

Press Release: Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

LONDON, July 07, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability.

At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and supporting them in defining and executing sophisticated data strategies.

McAra has the unique experience of senior roles at both Adobe and Google and has worked with multiple enterprise brands all across EMEA on the importance of leveraging cutting-edge technology and strategic consulting to drive performance. His extensive experience includes positions driving significant growth for industry leaders like Google Analytics, Adometry and Adobe. McAra’s deep understanding of advanced digital and cloud marketing analytics helped him pair clients with the most impactful commercial solutions.

“It is more important than ever for marketers to have access to end-to-end services designed to help them harness the power of their data,” said Russell Sutton, MightyHive SVP Data, EMEA. “Having previously seen Toby’s impressive finesse with leading successful commercial teams, coordinating sales and delivery for partners and driving profitability at ConversionWorks, it is an honor to welcome him to our team at MightyHive.”

McAra’s appointment follows MightyHive’s pattern of strategic investments in the EMEA region, where it services clients such as Renault, Lavazza, Pandora Jewelry, and Electrolux. In 2019, MightyHive appointed Simon Harris as head of sales EMEA and Julien Coquet as director of analytics for EMEA. Also in 2019, MightyHive merged with ConversionWorks, a London-based digital analytics, biddable media and data science consultancy. McAra previously served as an adviser and commercial director at ConversionWorks prior to its merger with MightyHive, leading to ConversionWorks winning the Drum Analytics Agency of the Year award.

“Over the last few years, MightyHive has repeatedly demonstrated its full-service capabilities as a strategic partner, helping brands take greater control of their data and digital strategies,” McAra said. “I look forward to bringing my skills to the enterprise sales team as they continue to drive excellent results for clients in digital transformation, advanced analytics, and data strategy.”

To learn more about MightyHive EMEA, please contact emeasales@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with teams in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

Contact
Blast PR for MightyHive
mightyhive@blastpr.com

Australian Analytics Leader Lens10 Announces Intent to Merge with MightyHive

Today, MightyHive is thrilled to announce that Lens10, the leading Australian digital analytics consultancy specializing in digital strategy, analytics strategy, data visualization, dashboarding, and data integration, intends to merge with MightyHive. The deal, which is subject to regulatory approval, builds on S4Capital’s existing analytics expertise and expands MightyHive’s steady growth in the Asia-Pacific region. 

Asia-Pacific is consistently one of the world’s fastest-growing economic regions. According to Deloitte’s APAC 2019 Global Cost Survey, data and analytics are expected to be the most actively implemented technology sectors through 2021 as companies reach digital maturity and COVID-19 accelerates digital transformation trends. The proposed merger addresses an immediate need for marketers in the region and globally, over 65% of whom reported plans to increase analytics investments in the next year (2020 Global State of Enterprise Analytics).

Lens10, founded in 2010, has offices in Melbourne and Sydney. Today, the company helps clients optimize the performance of their digital assets and channels, supporting business success through data-driven decision making. Clients include Australian Ballet, CottonOn, Seek, National Rugby League, and ME Bank. 

Michelle McGrath, CEO, Lens10 Dean Gingell, Director and Strategy Principal, Lens10 Robin Jowett, Director, Lens10
Michelle McGrath
CEO
Lens10
Dean Gingell
Director and Strategy Principal
Lens10
Robin Jowett
Director and CTO
Lens10

Led by founder and former telecommunications executive Michelle McGrath, ecommerce strategist Dean Gingell, and experienced chief technology officer Robin Jowett, Lens10 holds multiple analytics partner certifications. The company is an authorized Google Cloud Partner and a Sales, Service and Technology Partner for Google Marketing Platform, certified specifically for Google Analytics, Tag Manager, Optimize, and DataStudio.

Additionally, Lens10 has been recognized as an Adobe Solution Partner, specializing in Adobe Analytics for Asia Pacific. Their deep expertise across multiple analytics platforms enables them to provide holistic data solutions for enterprises in Australia, and now globally.

Building Momentum in Data and Analytics

S4Capital Logo MightyHive Logo Lens10 Logo

Lens10’s intended merger with MightyHive would enable both companies to meet the rapidly growing demand for data and analytics expertise in Asia-Pacific and globally. 

The move will expand MightyHive’s advanced data and analytics practice with an elite group of experts to solve complicated client challenges. Already recognized as Google AUNZ Partner of the Year two years in a row, MightyHive will deepen an already formidable talent bench to become the leading Google Analytics partner in the region. 

The Lens10 team provides expertise in designing sophisticated attribution models and optimization strategies for more mature analytics clients, and once the deal is final, will be positioned to offer a larger suite of global solutions to its clients and integrated services through S4Capital.

MightyHive: Helping Marketers Embrace Change

As companies revisit digital and data strategies to meet new consumer expectations as a result of the COVID-19 pandemic, savvy marketers are realizing that a user-centric, omni-channel strategy is crucial to maintain a competitive edge. Together, upon deal completion, MightyHive and Lens10 will help forward-thinking companies more effectively collect, organize, analyze, and activate data sources for the best possible results and return on investment. 

MightyHive, reinforced by mergers in the UK, South Korea, and Latin America, is well-positioned to help marketers fortify their digital strategies in preparation for an economic recovery, and now intends to broaden its expertise in this area by onboarding the exceptional talent at Lens10. As marketers accelerate digital transformation plans, MightyHive strives to help clients quickly and efficiently stand up solutions that will leave them stronger and more prepared than their competitors.

In December 2018, MightyHive merged with S4Capital, a new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, digital media planning and buying.

To learn more, contact us.

Press Release: Sayf Sharif Joins MightyHive as Senior Director of Data, North America

Sharif adds key skills to advance MightyHive analytics and attribution services.

SAN FRANCISCO, June 23, 2020 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity.

At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He will nurture clients’ understanding of how to create and test attribution strategies across media buys. A thought leader in the data and analytics space, Sharif will build sophisticated technology stacks and develop attribution models based on client goals and needs.

“Marketing is changing faster than ever, so it is critical to use data to understand how to optimize it to positively impact the bottom line,” said Tyler Pietz, VP of global enterprise solutions at MightyHive. “Sayf’s unique qualifications and his archaeologist eye make him a valuable addition to MightyHive in this new role where he will help write the playbook for our clients and our team.”

Sharif is a digital analytics veteran, having previously led analytics practices at LunaMetrics and Seer Interactive, as well as having spoken worldwide at numerous analytics and digital marketing conferences. Sharif has helped companies like Leading Hotels of the World, UNICEF, University of Pennsylvania, and many others leverage data and analytics strategies to improve their return on investment (ROI).

“My education and background as an archaeologist inspires my approach to analytics and attribution, since the goal is to collect data in order to understand past human behavior,” Sharif said. “MightyHive continues to prove itself as a global leader in helping blue chip organizations better harness the power of their data, so I am honored to bring my experience and leadership to the team.”

MightyHive has made recent strategic investments to grow its data and analytics practice, including its May 2020 merger with Digodat, the leading Argentina-based analytics consultancy specializing in data visualization, data insights, predictive modeling and data engineering. In 2019, MightyHive merged with ConversionWorks, a London-based, award-winning digital analytics, biddable media and data science consultancy, and with MightyHive Korea, another widely recognized data and analytics consultancy in Seoul. Each merger added noteworthy talent, global scale, and new capabilities to MightyHive.

To learn more about MightyHive’s analytics capabilities, please contact sales@mightyhive.com.

About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics.

The company is headquartered in San Francisco, with teams in 19 countries and 24 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.

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