Tag: Webinar

WEBINAR: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”

A Programmatic Buyer’s Look at the “Unknown Delta”

Recently the Incorporated Society of British Advertisers (ISBA) set out to shine a light on the programmatic advertising supply chain, but despite exhaustive efforts to map and attribute every advertising dollar, the subsequent report could not account for a sizable fraction of digital advertising budgets. This “unknown delta,” as the ISBA calls it, is associated with causes ranging from fraud to inventory reselling. But regardless of the reasons, the ISBA report exposes a complex system that lacks transparency.

“[The unknown delta] is not meant to be assumed as fraud….This is important for anyone who is thoughtfully assessing this study; the unknowns can ideally become knowns.”

– Rachel Adams, Head of Media Activation US, MightyHive

The ISBA report is the focus of the latest episode of Live with MightyHive and features Rachel Adams, Head of Media Activation, MightyHive US. Adams brings years of agency buying experience and countless hours working with MightyHive clients on in-housing strategies and implementation. Together with Senior Director of Marketing Myles Younger, the two cover some of the report’s findings and strategies for optimizing the digital advertising supply chain and improving transparency.

This episode of “Live with MightyHive covers: 

  • Findings from the ISBA report
  • The advantages of simplifying your supply chain
  • The increasingly important role of transparency

Get the Video

Watch Episode 3: A Programmatic Buyer’s Look at the ISBA Report’s “Unknown Delta”, and view the slides below.

Subscribe to Live with MightyHive to hear about all of our upcoming webinar-workshops. And if there’s a topic you’re interested in, email us at live@mightyhive.com.

And check out MightyHive CEO Pete Kim’s thoughts on the ISBA report here: Marketers Deserve Better.

WEBINAR: How Do Sophisticated Marketers Think About Measurement?

 

Recently, MightyHive and Google set out to answer some questions about sophisticated programmatic advertisers’ best practices:

  • How are they building new connections to customers?
  • What discoveries are emerging from data and analytics?
  • How are marketers pushing technology to do more?

To foster an exchange of ideas about today’s most sophisticated marketers, MightyHive and Google collaborated on How Do Sophisticated Marketers Think About Programmatic & Measurement Maturity? Chris Brook, Director of Client Solutions at MightyHive, co-hosted alongside the Google Marketing Platform Customer Success Team.

“First-party data isn’t a tool, it’s the toolkit.”

— Chris Brook, Director of Client Solutions, MightyHive

Chris focused on the KPIs top marketers are using to determine the lifetime value (LTV) of a customer. He shared that the best insights are derived from a wide variety of first-party data sources (CRM, POS systems, customer loyalty programs, etc.) combined with user-data that is generated by owned web properties. Chris also touched on important issues facing sophisticated marketers today, such as new privacy regulations and the benefits of dynamic ad serving.

The webinar concludes with a walkthrough of how personalized, dynamically-generated promotional content for the Netflix series “Narcos” was able to cut production costs by 40% and boosted clickthrough rate by 60%.