MONTREAL, April 02, 2019 (GLOBE NEWSWIRE) — MightyHive, the leading media consultancy, today announced the appointment of Alexandre Hénault as market lead, Quebec, to oversee MightyHive’s operations in the French speaking market. Alexandre Hénault brings more than 20 years in adtech and martech to this position, with a career spanning a number of Quebec’s publishers and startups. After heading one of Montreal’s first trading desks, Magnet Intell, he went on to become vice president of digital sales and operations at Quebecor, Quebec’s largest publisher. Alexandre has extensive experience both on the programmatic buy side and sale side.
“We believe strongly in providing local support for clients and are investing in their success by providing on the ground services to meet the growing needs of micro markets,” said Tessa Ohlendorf, managing director of MightyHive Canada. “We know that there are both established and emerging businesses operating in Quebec and that a dedicated French speaking team will be in the best position to provide successful support for the businesses in the region. Alexandre will be in an exciting position, offering support for all programmatic media, data, analytics, DCO and associated services for Quebec based businesses.”
In his new role, Alexandre will build a local team to support existing clients and provide local expertise on MightyHive service offerings. Whether providing end-to-end in-housing support, a scope for data, or DV360 platform usage, MightyHive Montreal will fill the gap in the market for regionally focused programmatic services. Throughout the remainder of the year, Alexandre will work with the rest of the Canadian team, led by Tessa Ohlendorf, focusing on transition and increased expansion into the Quebec region.
“Over the last 20 years, I have had the opportunity to work within great organizations and with clients that have challenged me to offer bespoke business solutions,” said Alexandre. “Leading my own startup for five years has also helped me understand the different challenges of business owners in this digitally disrupted era. I’m very excited to join MightyHive and bring to the Quebec market a unique set of services and skills that are necessary to ensure success for companies seeking to digitally transform their marketing and business.”
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.
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