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Ad tech strategist joins to accelerate consulting offering for data, analytics, and in-housing
SAN FRANCISCO, Sept. 26, 2018 /PR Newswire/ — Digital transformation partner MightyHive announced that Emily Del Greco has joined the company as President of the Americas. In this role, she will grow MightyHive’s consolidated media consultancy offering across programmatic, data, analytics, and in-housing. Her responsibilities will include oversight of client operations and sales for the region.
After a decade at Google and Adelphic Mobile working on data commercialization and programmatic platform sales, Ms. Del Greco founded consulting firm Del Greco Solutions to service ad agencies, tech companies, investment firms, and traditional and digital media companies. Del Greco Solutions was quickly recognized as a leader in the space. Her distinguished consulting career focused largely on future-proofing strategy and go-to-market operations for firms on both the buy- and sell-side. One of Ms. Del Greco’s notable engagements was serving as a senior advisor to the Consumer Tech & Media Practice at McKinsey and Company.
“Consulting is the natural evolution of the hands-on-keyboard work that happens at MightyHive every day, and increasingly we find ourselves getting involved in strategic, high-level business decisions with ad tech as the starting point,” said Pete Kim, CEO, MightyHive. “Adding Emily to our global leadership bench perfectly complements our existing consulting capabilities and will help us drive forward quickly in this burgeoning area of our business.”
MightyHive’s digital transformation practice has been developed on a foundation of ad technology expertise and has been adapted for clients of all sizes, regardless of their place on the ‘spectrum of control.’ How the brand chooses to take ownership of its media and data strategy to drive success is up to them, while MightyHive helps guide the marketer’s journey into greater transparency and control over their digital investments.
“Our unique value proposition to the client is that we engage in strategic consulting work based on our practitioners’ mindset and our proximity to the data — the very data that brands want to better understand so they can drive real business outcomes. This model also offers unique and different career opportunities for our team who want to migrate into consulting work applying the expertise they bring to the table,” said Emily Del Greco. “As MightyHive continues to expand into this more diversified portfolio of services, I am excited by the opportunity to develop talent, grow the business, and deliver value for our clients.”
MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency. The company is headquartered in San Francisco with offices in New York, London, Singapore, Sydney, and Toronto.