Google News Initiative APAC Data Lab

MightyHive Helps Publishers Use Data
To Drive Revenue and Achieve Sustainability

Google News Initiative Logo

Helping Journalism Thrive

The Google News Initiative Data Lab APAC 2020 Playbook was developed in partnership with The Google News Initiative, an effort to work with the news industry to help journalism thrive in the digital age.

Publishers are undergoing hard times with a changing privacy and technological landscape.

At this moment, the industry is asking what would be a sustainable model to run? This playbook contains some of the answers and helps to build a data-driven organization to increase its advantage in the market.


Content Planning
Create editorial analytics solutions that enable newsrooms to quickly, simply, and frequently evaluate the performance of content to maximize engagement from audiences of greatest value.


Increase reader engagement by serving relevant content recommendations to readers; increasing the likelihood of further on-site and article engagement.


Inventory Yield Management
Maximize advertising revenue for the available inventory through three pillars of optimization: performance, troubleshooting, and forecasting.

MightyHive Extends Its Unique Competency in Data and Digital Media From the Buy-Side to the Sell-Side

This playbook empowers publishers to make a case for a change in their organization by documenting how data science and analytics can help publishers improve their content planning, keep visitors on-site with better content recommendations, and improve site revenue.

It provides insight into how and why each use case would be suitable for a publisher, the necessary prerequisites, the intended change as a result of the implementation and the mechanics behind how these implementations will achieve better performance.

Participating Publishers

Participating Technology Solutions Partners

About MightyHive

MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 23 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.