MightyHive News & Ideas
News and Ideas
Articles
Articles
Filter
Authors
Adam Remson
Adrian Domek
Alex Gwin
Allison Hannah Simpson
Andrew Fechner
Annie Wang
Bella Spragg
Chris Farmer
Doug Hall
Ellie Onorato
Erin Freeman
Gregory Taylor
Hans Culp
Hussain Rahim
Jack Pace
Jakub Otrząsek
Jason Israel Findley
Jayne Babine
Julien Coquet
Kirsten Hoff
Laurent Farci
Libby Ross
Lizzie Serber
Marcus Sundvall
Michael Neveu
Michelle Cunningham
MightyHive
Mitchell Pok
Myles Younger
Neil Lokare
Nicholas (Nich) Seo
Pete Kim
Richard Smoorenburg
Sam Vickers
Simon Harris
Tessa Ohlendorf
Toshihiko Honda
Victoria Milo
Will Liu
Categories
Awards
Case Studies
Events
In the News
MightyHive Culture
Press Releases
Research & Reports
Team Members
Thought Leadership
Tutorials
Videos
Whitepapers
Tags
Amazon
Data & Analytics
Digital Media
Digital Privacy
Digital Transformation
eCommerce
Fashion
Google Cloud Platform
Google Marketing Platform
Luxury
MightyHive News
Performance marketing
news
Why Branded Search Terms Are the Key to a Winning Awareness Strategy
news
WEBINAR: Performance Metrics, Privacy and Long Customer Journeys
news
Growth Mindset and Technology: How Caixa Seguradora Brought Operational Efficiency to Digital Marketing
news
Meet the Inaugural Class of S4Capital Fellows
news
WEBINAR: The Power of Connecting: Creating More Value and Better Results from Data
news
MightyHive Launches in The Netherlands
news
WEBINAR: Setting In-Housing Expectations: Bayer and Shopify Detail Their Digital Transformations
news
Award-Winning Performance Marketing Leader Metric Theory Joins MightyHive
news
How MightyHive & MediaMonks Helped Ace Hardware Become the Helpful Digital Place
news
Why You Need to Start Using Google Analytics 4
news
Triple Crown: MightyHive Takes Top Google Marketing Platform Partner Honours Third Year Running
news
How to Enrich Your Google Tag Manager Monitor Data with a New Google Analytics Integration
news
WEBINAR: Watch Google’s “Digital Transformation” Session with Sprint, Harvard and MightyHive. Get Your FREE Copy of the Sprint Case Study
news
Breaking Down the S4 Fellowship Program with Pete Kim
news
WEBINAR: The Future Begins in Q4—How a Q4 Amazon Strategy Sets the Stage for 2021 (and Beyond)
news
Revisiting Measurement Strategy with the Advent of GA4
news
WEBINAR: 'Mastering Creative Effectiveness'—A Roundtable with Google, MediaMonks, and MightyHive
news
WEBINAR: Slides and Video for ‘The Essential Role of Data Taxonomy in Bayer Digital Marketing’
news
Award-Winning Data & Analytics Consultancy Brightblue to Merge with MightyHive
news
Server-Side Google Tag Manager Deep Impact
news
WEBINAR: A Discussion with Ace Hardware About Offline Data and Online Marketing
news
We Commit to Change
news
Digital Hygiene: Fighting Data Bloat
news
Download the Slides and Video for Comparing Log-level Data to Ads Data Hub
news
Harvard Business School Publishes "In-housing Digital Marketing at Sprint Corp."
news
Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive
news
MightyHive Achieves Google Cloud Platform Global Marketing Analytics Specialization Certification
news
Press Release: MightyHive Launches Global Data Practice
news
Press Release: Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA
news
Making Google Optimize More Effective with Double Blind Testing
news
Australian Analytics Leader Lens10 Announces Intent to Merge with MightyHive
news
Apple, Google, Privacy, and Bad Tech Journalism
news
Press Release: Sayf Sharif Joins MightyHive as Senior Director of Data, North America
news
Bayer and Sprint Honored at 2020 AdExchanger Awards
news
MightyHive Merges with Digodat
news
WEBINAR: A Programmatic Buyer's Look at the ISBA Report's “Unknown Delta”
news
Identifying Significance in Your Analytics Data
news
WEBINAR: Data Quality Nightmares with Julien Coquet
news
Email Marketing Strategies During COVID-19
news
Marketers Deserve Better
news
Introducing: Live with MightyHive
news
VIDEO: Cloud Computing Drives Speed and Innovation for Mondelēz Advertising Campaigns
news
Five Ways MightyHive is Building Workplace Culture During COVID-19
news
Managing COVID-19 Brand Safety in The Trade Desk
news
Managing COVID-19 Brand Safety in Amazon DSP
news
Managing COVID-19 Brand Safety in Xandr Invest
news
Managing COVID-19 Brand Safety in Display & Video 360
news
Event: Think With Google Transform Stockholm
news
Julien Coquet Joins MightyHive as Director of Analytics, EMEA
news
Retraction to October 28, 2019 and December 9, 2019 articles
news
The Sun is Setting on Third-Party Cookies and It’s Time to Move with the Market, Not Against It
news
WEBINAR: How performance marketers are boosting results with CPM buying
news
Juma Ventures: Linking Metrics to Mission
news
MightyHive Named Top AUNZ Google Marketing Platform Partner Second Year in a Row
news
With Safari ITP 2.3, It's Time to Stop Thinking in Terms of Workarounds
news
Download the Slide Deck and Video that Explain Data Clean Rooms
news
MightyHive Welcomes ConversionWorks and MightyHive Korea
news
VIDEO: MightyHive and Mondelēz—Connecting Ads to Sales
news
Digiday: ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
news
WEBINAR: How Do Sophisticated Marketers Think About Measurement?
news
MightyHive Adds Japan Certification for Google Cloud Platform
news
The New Possibilities of an ID-Redacted World
news
MightyHive Team Interview: Will Liu, Account Manager
news
Cookies Yield to New Privacy Rules 
news
Video: Belinda Smith of Electronic Arts Shares Her History of In-Housing, Recruiting Talent, and Instituting Change
news
Press Release: MightyHive Names Jayne Babine as VP of Partnership Development
news
MightyGuide: Vancouver
news
Google Marketing Live: Takeaways from MightyHive Canada
news
Digiday: Bayer Saved At Least $10 Million After Taking Programmatic In-House
news
Press Release: MightyHive’s Sasha Schmitz Recognized in Ad Age’s Women to Watch Europe
news
The Fusion of Creative, Media, and Technology
news
Case Study: MightyHive Helps Sprint Shine a Light and Take Control
news
Press Release: MightyHive Acquires ProgMedia
news
MightyHive Combines with São Paulo-based ProgMedia
news
Press Release: MightyHive Expands Canadian Leadership Teams with Two Executive Appointments
news
AdExchanger Awards: Best Programmatic Consultancy
news
Event: Programmatic I/O in San Francisco
news
Get Ready for the Data-Confident Marketer
news
Press Release: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide
news
MightyGuide: Tokyo
news
Event: ANA In-House Agency Conference
news
Case Study: MightyHive Helps Introduce Mercari to America
news
Press Release: MightyHive Grows Tokyo Office
news
Machine Learning Basics that Marketers Should Know
news
Amazon DSP: Quietly Taking Programmatic By Storm
news
How Salesforce Journey Builder is Set to Power the Next Generation of Programmatic Advertising
news
Attribution Solutions: Where to Start When Digital Metrics Fall Short
news
Getting Started with Google Analytics 360 Attribution
news
MightyHive EMEA is now certified for Google Tag Manager
news
MightyHive Named to Built In NYC's Best Midsize Companies to Work For in NYC in 2019 List
news
Event: Attribution Solutions - How to be a Hero when Attribution Models Fall Short
news
AdExchanger: He Said What? AdExchanger’s Most Popular Opinions Of 2018
news
BusinessWire: Cheddar Selects MightyHive for Programmatic Advertising - Press Release
news
Event: C Space at CES
news
MightyHive Named 2018 GMP Partner of the Year for AUNZ
news
MightyHive Has Merged with S4 Capital
news
The Search is on: Search as a Tool for Brand Building
news
MarTech Advisor: The Death of Proxy Metrics - Optimizing Towards Real Business Objectives
news
MightyGuide: Stockholm With Marcus Sundvall, Sales Director, Nordics
news
Digiday: Inside MightyHive, The Agency Helping Brands Create In-House Agencies
news
Press Release: MightyHive Opens New European Office in Stockholm
news
What's in a Name? The Importance of Campaign Naming Conventions
news
Press Release: MightyHive Receives Google Analytics 360 Certification for Australia-New Zealand
news
Case Study: Dynamic Creative Boosts Conversions for ShopYamaha.com
news
Digiday: By 2020, Bayer Will Take All of Its Digital Media Buying In-House
news
MightyHive Named to San Francisco Business Times Fast 100 List
news
Campaign: Sprint 'Taking Media In-House Has Blown Away Our Expectations'
news
Video: Five Factors to Consider When Going In-House
news
Event: Programmatic Innovators Circle
news
Marketers Looking To Go In-House Must Evaluate Where They Fall on the Spectrum of Control
news
At MeasureCamp, MightyHive Helps Analytics Professionals Prepare for ITP 2.0
news
Amazon Attribution Now Lets Brands Connect Media to Amazon.com Purchases
news
Silicon Review: Empowering Organizations to Take Control of Their Digital Futures: MightyHive
news
Case Study: MightyHive Drives Conversions for Auto Agency Intice®
news
MediaPost: Brand Data Becoming Pivotal To Digital Advertising
news
MediaPost: Why Ads.txt Adoption Is So Important For In-App Ads
news
AdExchanger: What Will Ad Tech Consolidation Look Like?
news
The Best of Toronto With Tessa Ohlendorf, Managing Director Mightyhive Canada
news
Media in Canada: MightyHive Launches in Canada
news
Event: Programmatic I/O NYC
news
MarTech Advisor: Why Marketers Need to Pay Attention to the Cloud – But Not the One You Think
news
Press Release: MightyHive Expands Operations into Canada
news
MightyHive Team Interview: Lizzie Serber, Director of Marketing
news
Event: ANA Data & Measurement Conference
news
Press Release: Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies - the Inc. 5000
news
Case Study: Autodesk Takes Control With Dynamic Creative
news
eMarketer: Ad Fraud Still Plagues Digital Media’s Supply Chain
news
Event: Data Privacy & The Future of Advertising Expert Panel - Hosted By Metric Theory
news
Case Study: MightyHive Creative Solutions Puts Intice in the Driver's Seat
news
MightyHive Now Dual-certified Across Google Marketing Platform and Google Cloud
news
Brands can now buy Ads.txt-only in Google Display & Video 360
news
Infographic: How Ads.txt Protects Marketers from Buying Counterfeit Ad Inventory
news
Digiday: Guardian US Test Underlines Need For Advertisers to Enforce Ads.txt
news
MediaPost: Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
news
We tested whether ads.txt matters by following the money back to the source. Here's what we found.
news
Video: Caesars Entertainment on Partnering with MightyHive
news
MightyHive Named to CIOReview's 20 Most Promising Google Solution Providers List
news
CIOReview: Transformation Through Consulting, Campaign Management, the Cloud, and Programmatic Self-Sufficiency
news
Press Release: MightyHive Chosen as Google Marketing Platform Partner
news
The Google Marketing Platform: What You Need To Know
news
MediaPost: How Will Digital Advertising Work Now That Privacy Is Here to Stay?
news
Campaign: Google Streams Programmatic Audio Ads In DoubleClick
news
MarketingLand: DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally
news
AdExchanger: Three Challenges Accenture Interactive Will Face As It Pushes Into Programmatic
news
AdExchanger: The Seventh Deadly Sin Of Digital: Reach And Frequency
news
Webinar March 22: MightyHive and DoubleClick Explore Programmatic Guaranteed
news
AdExchanger: A History Of Programmatic And The Era Of Control
news
Press Release: MightyHive Opens Offices in London and Singapore
news
MightyHive at General Assembly: How to Build a Data-driven Marketing Stack in the Real World
news
MightyHive Named to AdExchanger's Top 10 Programmatic Agencies
news
Google Marketing Platform Case Study: MightyHive leads the way with Audio Ads testing
news
Recorded Webinar: The Top 5 FAQ’s When Considering Programmatic
news
MightyHive named San Francisco's 16th fastest-growing company
news
Video: MightyHive CEO Pete Kim speaks at Mumbrella360
Load More
news-letter
NEWSLETTER
Be the first to know about our transformative work.
news-letter