AdExchanger: A History Of Programmatic And The Era Of Control
BY MightyHive ON February 09, 2018
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MightyHive CRO, Ming Wu, discusses the trajectory of programmatic across the years from his unique perspective as a publisher, agency trading-desk president, and a brand CMO who took programmatic in-house, and why today's iteration of programmatic finally puts marketers in the driver's seat.

Read the article in AdExchanger.