MediaPost: Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
BY MightyHive ON July 23, 2018
This is a alt

MightyHive conducted a test in partnership with Guardian US and Google to determine the effectiveness of ads.txt in preventing ad fraud and domain spoofing. The study found that when ads.txt compliant buys were made, display fraud was almost non-existent. However, the test also revealed that without ads.txt, 72% of video spend went to fraudulent inventory.

Read the full article on MediaPost.

Rest the results of our study here.