MightyHive conducted a test in partnership with Guardian US and Google to determine the effectiveness of ads.txt in preventing ad fraud and domain spoofing. The study found that when ads.txt compliant buys were made, display fraud was almost non-existent. However, the test also revealed that without ads.txt, 72% of video spend went to fraudulent inventory.
Read the full article on MediaPost.
Rest the results of our study here.
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