It's an unfortunate fact that on the open exchange, unauthorized sellers are offering counterfeit ad inventory alongside authorized, genuine publisher inventory. However, marketers are not without recourse. To prevent their ad budgets being wasted on counterfeit ad inventory, marketers should ensure that their Demand Side Platform (DSP) partners are using Ads.txt to verify that inventory is genuine.
This infographic explains how Ads.txt can be used by DSPs to ensure that marketers' budgets only get spent on genuine publisher inventory.
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