The Data-Confident Marketer Report Pages
The Data-Confident Marketer
Leading Marketers Are Using First-party Data To Pull Ahead Of The Pack

MightyHive partnered with Advertiser Perceptions to survey 200 marketing decision-makers about their views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.

Data-Confident Marketer Report Cover

Included in the survey and report are insights into:

  • How soon marketers anticipate realizing their first-party data goals
  • First-party data types marketers plan to prioritize this year
  • The technologies and partners that marketers are using to unlock first-party data assets

Download the report and learn what makes data-confident brands tick.

Research and insights provided by: 

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