MightyHive partnered with Advertiser Perceptions to survey 200 marketing decision-makers about their views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.
Included in the survey and report are insights into:
- How soon marketers anticipate realizing their first-party data goals
- First-party data types marketers plan to prioritize this year
- The technologies and partners that marketers are using to unlock first-party data assets
Download the report and learn what makes data-confident brands tick.
RESEARCH & INSIGHTS PROVIDED BY
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo, and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.