Cookies Yield to New Privacy Rules
Posted 3 years ago
Safari Intelligent Tracking Prevention (ITP), the European Union's General Data Protection Regulation (GDPR), and a host of other technologies and regulations are bringing about extensive and rapid change to consumer marketing data privacy.
These changes affect the core of the ad tech industry. Browser cookies, a core technology for modern digital advertising, are particularly affected.
Download "Digital Privacy in a Post-Cookie World" to understand what this trend means for digital marketers and learn about possible solutions to address a rapidly changing environment.