MightyHive collaborated with Google Marketing Platform on a programmatic audio ads case study that’s just been published.
The case study, titled “MightyHive leads the way with Audio Ads testing,” explores a highly successful programmatic audio ad campaign for a CPG brand. Innovative programmatic audio strategies enabled MightyHive to uncover new audiences for the client and helped deliver over 7.5 million impressions and 7,500 clicks across mobile web, desktop and app. The campaign achieved over 95% ad completion rates and drove a CTR of 0.11%.
Read the case study here.
To learn more about how MightyHive can help you along your programmatic journey, please contact us.