MightyHive Team Interview: Lizzie Serber, Director of Marketing

Lizzie_Serber_Headshot

The MightyHive Team Interview is a rotating spotlight of MightyHive employees from across the organization, providing an insider’s look into what it’s really like to be a member of the MightyHive team. 

Today we’re talking to Lizzie Serber, Director of Marketing who is based out of our Los Angeles office. 

Q: What do you do at MightyHive?

As a member of the marketing team at MightyHive, I head up our brand activation and event strategy. We have an amazingly talented team, so a lot of my job is facilitating their ability to share their expertise as thought leaders within the industry. We accomplish this with content creation, PR initiatives, industry conferences, special councils, or client meetings.

Q: What excites you about the MightyHive Team?

During my interview process, I was immediately impressed by how friendly and happy the team is. Culture is a huge part of MightyHive life. It’s obvious that there’s been a thoughtful, concerted effort to make sure the team is positive, fulfilled, and challenged.

I’m also consistently blown away by the level of transparency and trust from the top down. We have a weekly all-hands meeting that opens with a few words from our exec team about the health of the business (spoiler alert: it’s tip-top). We also end each meeting with “MightyGood Questions,” an open forum for any team member to ask hard-hitting questions, in person or via email. It means a lot to have that level of openness from and accessibility to our leadership.

Another thing that I’ve rarely experienced is MightyHive’s culture of internal continuous optimization. Our teams are constantly training, refining our services, and course correcting. This makes us nimble but with an incredibly strong foundation to support new capabilities in an ever-changing industry. Instead of shying away from change, MightyHive leans in and embraces challenges. 

When people ask me about working at MightyHive, I typically answer by expressing my awe at how lucky I am to work with such intelligent, thoughtful colleagues.

The MightyHive mindshare is no joke, and I’ve worked with some of the smartest marketers and media execs out there. This team is young, smart, passionate, and inspires me every day to stretch my own thinking.

Q: What’s your day-to-day like at MightyHive?

I’ve always enjoyed working cross-functionally and find that I put out better work when I’m not siloed. The ability to collaborate across teams is one of my favorite things about MightyHive. I might start my morning with a marketing team meeting, but throughout the day I’ll work with account managers, C-Staff, operations, sales, engineering, and our innovation team—not to mention our global interactions. It gives me a better understanding of the business and better context for how my projects support larger company goals and initiatives.

One tool we use that I think other companies would benefit from is our office hours policy. Instead of clogging each day with an endless series of meetings, teams have standing office hours to answer quick questions or talk through ideas that aren’t time-sensitive. It’s a clever and efficient way make the most of our time, because even if nobody jumps on the call to chat, we use the time as a team to touch base.  

I hate to use a cliché, but “work hard, play hard” comes to mind. The team is super smart, driven, and cooperative, and after busting our butts all day we like to let loose. We routinely have “Team Tuesdays” in the office, where we have a lunch ‘n learn, or one of our teams shares internal projects or wins. We also have “Mighty Fridays,” which could be anything from a booze cruise to a bowling night. It was recently our sixth birthday, so we brought in a bartender and decorations and popped some champagne to commemorate the occasion.  

Q: Where do you see MightyHive in five years?

My past experience includes event marketing and production, so from that standpoint, I hope to boost the great work MightyHive is already doing by sharing case studies, thought leadership, and company news. In the complex ad tech space, it’s important for MightyHive to be top-of-mind for advertisers looking for an educational, consultative partner who also provides world-class servicing and continuous optimization.

Since MightyHive doesn’t fit into a traditional agency or tech platform bucket, over the next few years I will work hard to highlight our key differentiators, the gaps we fill, and the efficiencies we create for clients. We’re already a new kind of partner, so it’s a matter of owning the category and making sure advertisers know they don’t have to settle for siloed approaches to their data and media activation and optimization.   

Down the line, I think because of our unique stance in a complicated, difficult-to-navigate market, we are in a position to help influence the future of ad tech partnerships and policy. I’d like us play an active role in simplifying and solving for some of the roadblocks standing in the way of advertiser success like ad fraud, privacy, brand safety, scale, and personalization.   

We’re always hiring! If you want to join me at this amazing company, check out our careers page. We have offices all over the world including San Francisco, New York, London, Sydney, Singapore, Toronto, Paris, and Milan.