Video: MightyHive CEO Pete Kim speaks at Mumbrella360

Pete journeyed to Sydney and gave a talk entitled “How to Use Programmatic Content to Drive Marketing Success” at Mumbrella360, Australia’s biggest media and marketing conference.

With global programmatic ad spend projected to reach US$37bn by the end of 2019, according to a Manga Global report – combined with formats like mobile, video, VR and TV emerging as powerful channels for programmatic – today’s marketers and advertisers need to be at the bleeding edge of this groundbreaking technology in order to stay ahead of their competition and connect with customers.

In this session, Pete Kim, CEO and Founder of MightyHive, the data-driven marketing firm based in San Francisco, takes the stage to dive into programmatic advancements across digital, mobile, TV and more, and explain how to take action and implement these advancements into marketing efforts.

Attendees walked away with the know-how to apply programmatic across their marketing funnels, the knowledge to master the service side of this business, a deep understanding of the current state of programmatic, and got a glimpse into the future trends that will shape the industry.