When Autodesk revamped their flagship product line, they turned to MightyHive to streamline their creative production. The in-house team at Autodesk wanted to be able to efficiently manage their increased workflows with transparency into all of their active campaigns globally.
To achieve Autodesk’s goals, MightyHive built custom modular dynamic shells that linked to a content feed. This bespoke, integrated approach gave the team at Autodesk the ability to monitor all of their campaigns and quickly make updates.
Using the modular system, Autodesk could easily build the creatives they needed without having to contract individual creatives for each ad size, locality, and product line – a cost savings of $30,000 – $50,000 USD per production workflow.
The flexibility of a modular dynamic creative platform gave Autodesk the direct control they needed to successfully manage their campaigns. MightyHive’s expertise in building scalable creative solutions resulted in increased efficiency and significant cost savings, reducing the standalone creatives required for individual trafficking from 240 per workflow to just 12.