WEBINAR: How performance marketers are boosting results with CPM buying
BY Adam Remson ON December 19, 2019 | IN Thought Leadership, Team Members
This is a alt
adam-remson-400x400.jpg
Adam Remson
As the Director of Content Marketing at MightyHive, Adam tells the MightyHive story across available B2B marketing platforms. Previously, Adam was the Publisher of Adweek Magazine, editor of three advertising-related trade magazines, and freelance writer for the leading advertising trade publications.

Performance marketers may be reluctant to invest in CPM-based campaigns, but avoiding top-of-funnel strategies presents a risk. By building awareness earlier in the sales cycle, competitors will drive more customers toward their PPC marketing tactics. Big advertisers with a history of leaning heavily on performance marketing like Topshop, Booking Holdings, Adidas and Old Navy have all openly discussed their plans to decrease reliance on performance ads and establish a more balanced approach.

"One of the benefits of CPM-based buying is you can learn so much about who your users are, what their demographic data is, and what other things they are interested in."

— Ellen Perfect, Senior Account Manager, MightyHive

To help performance marketers build successful CPM strategies, MightyHive and Hanapin Marketing teamed up for a webinar about using programmatic branding campaigns to drive customers down the funnel. This free webinar is a great primer for advertisers and teams looking to expand into CPM-based buying using a DSP—for example, expanding from Google Ads into Google Display & Video 360.

Funnel

This webinar takes a close look at:

  • How performance marketers can better leverage the audience-building and reach expansion capabilities of programmatic and CPM-based buying
  • How successful programmatic advertisers define and measure KPIs
  • How to optimize performance and meet goals in programmatic and CPM-based campaigns

MightyHive Senior Account Manager Ellen Perfect shares her experience developing performance-driven CPM strategies. John Williams, Senior Account Manager at Hanapin, brings his expertise in cross-channel marketing to show how metrics work across multiple digital platforms.


John Williams
Account Manager,
Hanapin
MG_9865-1-copy.jpg
Ellen Perfect
Account Manager,
MightyHive

Watch on demand now