MediaPost: Why Ads.txt Adoption Is So Important For In-App Ads

Freddy Friedman, CPO, Smaato discusses why ads.txt adoption is important for preventing fraud in mobile in-app ads as the IAB releases their mobile app support for ads.txt. As support, Friedman references a study that MightyHive conducted in partnership with Guardian US and Google that showed 72% of video inventory that was not filtered through ads.txt compliant partners went to fraud.

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