The digital transformation movement is growing, and COVID-19 has only accelerated this trend as more advertisers seek to bring digital media in-house. However, in-housing is not a one-size-fits-all solution and requires a commitment to a strategic vision and organizational preparedness.
If you are considering an in-housing solution, the Forrester Report “The Brands’ Guide to In-Housing Media” offers foundational guidance and advice from marketers who have led in-housing engagements.
Download your copy of “The Brands’ Guide to In-Housing Media” to learn:
- The different approaches to in-housing and which model provides your organization with the most significant advantage.
- How to set expectations and alignment across your organization for success.
- The role that strategic partners, consultants, and agencies can play in your in-housing transition and beyond.