Helping Marketers Connect with Consumers Through Data
Data is the Foundation of Digital Transformation
Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half still feel overwhelmed by incoming data. To make data-driven marketing a reality, marketers need data experts to guide their strategy while effectively navigating a changing privacy landscape and technological changes.
A major barrier for marketers is that technology is never turnkey. MightyHive helps smart marketers demystify a complicated landscape, take control of their tech investments, and unlock the full potential of their data.
Take control of your tech and data to drive sustained transformative business results.
Assessment – Comprehensive overviews of marketing data and capabilities
Strategy, Planning & Organizational Design – Strategy and advice to deliver short- and long-term results and the team structure, talent, and process design to execute
Data Governance – Process for better data ingestion practices and platform management
Training – Skill enablement in data and digital media concepts and platforms
Break down silos to bring your data together and create a single source of truth.
Cloud Architecture – Infrastructure secured, automated and monitored to your specifications
Data Pipeline Automation – Low-latency, high-frequency data collection
Platform Deployment – Deploy platforms across the entire marketing spectrum
Security & Privacy Compliance – Risk assessment audits, data deletion and reduction processes for privacy-safe data collection
Find the signal in the noise and turn your data into meaningful, actionable insights.
Attribution Modeling – Digital attribution for online and offline channels
Dashboards & Reporting – Automated dashboards to surface key insights
Predictive Modeling – Predict business outcomes or optimize media mix
Segmentation – Segment customers for better personalization
Working With MightyHive